Basically, CRM software is used for managing customer relationships. The International Organization for Standartization present a common definition for all business. It defines “Customer relationship management (CRM) as a specialized application of information technology to help a firm create, maintain and enhance the relationships with its current and potential customers”.
This definition proved that CRM is a focal point of customer relationship management to make it steady and stable.
HubSpot: Best Free CRM for Sales and Marketing
| Pros | Cons |
| ✔ Robust email marketing and sales features✔ Free version supports an unlimited number of users | ✖ Limited customization✖ No direct access to customer service representatives |
HubSpot’s free contact management software offers a host of sales and marketing features. Instead of separating the operations, HubSpot keeps them under a single umbrella so you can chart your teams’ progress and execute operations without accessing different programs. Unlike some free CRM for a small business, HubSpot doesn’t cap the number of users, so you won’t have to upgrade to a paid version as your team grows.
Ease of Use
The user interface is easy to navigate, and PCMag notes users don’t need hours of training to operate the free CRM tools. It centralizes the data and reports you need for your sales and marketing teams, which can help streamline their workflows. You can also download the free CRM app for iOS or Android phones to access your software outside of the office.
Core Features
- Unlimited users and data
- Supports up to 1 million contacts
- VoIP call tracking and recording
- Reporting dashboards for sales and marketing
- Deal pipeline
- Create and send quotes
- Integrates with Google Workspace, Outlook and Facebook Messenger
Customer Support
Free CRM users can access the HubSpot Community forum, check out articles on the site’s functions and plan features as well as take additional training.
Agile CRM: Best Free All-In-One CRM
| Pros | Cons |
| ✔ Customize your opportunity management to organize leads and track milestones✔ Sales automation function allows you to automate scheduling and tasks✔ Mobile app helps manage and reach contacts with your smartphone | ✖ Lacks unlimited users and contacts✖ No phone feature✖ No direct customer support |
If you need more functions than you’ll find with Freshworks, you need the best all-in-one CRM software. Unlike CRM software designed for a single function, Agile CRM’s all-in-one platform combines the best of sales, marketing, service and web engagement tools. It hosts 1,000 contacts before you’d need to upgrade to a paid option. The free version also provides 10 user accounts, so your small business can easily equip each employee with access to the software to streamline operations.
Ease of Use
Agile CRM is ultra user-friendly. Despite having so many functions and tools, the user interface is streamlined and intuitive. Agile CRM can also integrate with Google Workspace, making it one of the best free CRM for Gmail users. You can sync your email and calendar, making team collaboration easier.
Core Features
Stand-out free CRM tools include the following:
- Contact management function
- Reporting capabilities
- Web analytics
- Marketing
- Sales automation tools
- Social media integrations
Customer Support
Free Agile CRM account users have access to customer service only via email; paid account users can also contact customer service via phone. This limitation could be a problem if you’re facing an extremely time-sensitive issue.
Best Free CRM Software #2: SendinBlue CRM
SendinBlue is not your regular CRM software. In fact, it’s not even a CRM software per se. It is, instead, fundamentally recognized as an email marketing software. And just like MailChimp, CRM only happens to be a supplementary function within its toolset.
But, don’t let that fool you. Although SendinBlue is principally a digital marketing solution, it doesn’t neglect its CRM side. As a matter of fact, it’s one of the strongest candidates in our best free CRM compilation since it doesn’t limit itself to just the basic customer relationship management features. Rather, SendinBlue extends beyond the standard trends to offer extra premium features.
Consider its workflow automation capabilities, for instance. While most free CRM tools leave out even basic automation, SendinBlue free CRM goes ahead and facilitates advanced marketing automation workflows for up to 2,000 contacts.
It further provides a workflow editor for intuitively customizing the whole automation system, as well as page tracking tools for keeping tabs on the target audience.
In the end, you get to interact with your leads and contacts via email, SMS, web forms, and landing pages.
SendinBlue is also great at sending automatic transactional messages through email and SMS texts. It even gives you the privilege of personalizing them accordingly.
Now, if you’d want to set up such a campaign, the tool you could start with is the SendinBlue drag-and-drop email editor. This is where you get to create elegant email designs by simply tweaking responsive email templates from SendinBlue’s templates library.
Unfortunately, there’s a caveat. While the premium plans on SendinBlue provide unlimited email sends, the free pricing option can only go up to 300 emails a day.
When you come to think of it, however, 300 is quite a solid volume of emails to a typical small business. That should be enough to form lasting bonds with a sizable group of contacts.
And speaking of which, SendinBlue Free CRM manages to make up for its email sends limitation by accommodating an unlimited number of contacts. You can also customize their accompanying fields based on your specific sales pipeline parameters.
Then to help you organize the resultant information, SendinBlue additionally comes with high-level contact management features like advanced segmentation. It essentially gives you the freedom to group your contacts based on social demographics like company position, residential area, gender, or age, as well as behavioral parameters like email engagement levels, past purchases, web page visits, page clicks made, etc.
All that particularly comes in handy when you start creating automation workflows. And to be more specific, SendinBlue allows you to personalize your automated messages using advanced “If/Then/Else” logic.
That means you can extensively customize the whole automation framework by applying multiple layers of rules to achieve deep personalization. You then get to engage your contacts and leads with the right messages at the right time.
What’s more, you don’t have to manually update your contact groups and segments. You can leave that to SendinBlue and it’ll auto-update everything in real-time based on your contacts’ qualification conditions.
SendinBlue Free CRM Software Features
SendinBlue’s free plan offers email support, API and integration plugins, real-time reporting, marketing automation workflows, web page tracking, workflow editor, advanced templating language, transactional email and SMS sending, sales CRM, customizable signup forms, advanced contact segmentation, unlimited contacts and details, A/B testing, SMS marketing, email and SMS personalization, email template library, mobile-friendly email designer, plus up to 300 email sends per day.
What SendinBlue CRM Features Do You Pay Extra For?
SendinBlue has three premium plans that cost between $22.50 a month and $173 a month (Lite, Essential, and Premium), plus a custom Enterprise option.
Some of the advanced features they offer include multi-user access, a dedicated account manager, phone support, advanced open and click stats, heat map reporting, geography and device reporting, dedicated IP, unlimited daily email sends, landing page builder, retargeting ads, live chat, Facebook ads, send-time optimization, priority sending, dedicated infrastructure, managed setup and priority support, plus 40,000 to over 350,000 email sends per month.
Who Should Consider Using SendinBlue Free CRM Software?
SendinBlue isn’t exactly a dedicated CRM system. It’s more of an email marketing automation solution that offers CRM capabilities. So, you won’t find advanced CRM features like lead management, project management, and sales pipeline management.
Instead, you’ll get one heck of a workflow automation system, advanced page tracking, plus comprehensive contact management tools. These give you the benefit of leveraging SendinBlue’s workflow editor plus its advanced contact segmentation to launch well-personalized lead engagement campaigns.
Therefore, in a nutshell, SendinBlue Free CRM is suitable for small ecommerce sites, dropshippers, email sales teams, and SMS sales teams that seek to harness the power of advanced contact management and workflow automation, for comprehensively personalized email and SMS campaigns.
Further reading:
- SendinBlue Pricing – The complete guide
- SendinBlue Review – Is it the best email marketing service?
Check Out Older CRMs
CRM-Express Free
CRM-Express Free Edition is a free CRM tool. With the help of this freeware you can do email marketing, and also manage your customer and contacts etc. Its main features are email campaign manager, notes, task manager and an address book. For managing contacts it can use the address book. HOME PAGEDOWNLOAD PAGE
SprinxCRM Free Edition
SprinxCRM Free Edition is a free Customer Relationship Management software. It lets you manage reporting, planning, marketing campaigns, sales activities, orders, business opportunities, customer relationships, and contact information. SprinxCRM Free Edition simplifies decision making process for you. By using this freeware you can understand customer needs and this will help you in increasing your margin and turnover. HOME PAGEDOWNLOAD PAGE
Forte CRM Solo
Forte CRM Solo is a free customer relationship management software. With the help of this freeware you can increase and manage your sales and customers. Its main features are document management, backups creation, time tracking, scripting, workflow, reporting, client database, correspondence, email, information management and marketing, customer service, and sales team management etc. HOME PAGEDOWNLOAD PAGE
SaasLight CRM
SaasLight CRM is a free CRM tool. With the help of this freeware you can manage solutions and cases, forms, surveys, contacts, opportunities, accounts, and leads. By using this freeware you can also handle support services demanded by your customers. SaasLight CRM permits customers to follow and open cases, and search for answers for general problems. HOME PAGEDOWNLOAD PAGE
ChannelCRM
ChannelCRM is a free and handy customer relationship management software. With the help of this freeware medium and large size businesses will streamline their call center and marketing promotions. Its main features are sales process automation. It lets you keep a close eye on information of customers. If you are looking for an effective and free CRM solution for your organization then ChannelCRM is the perfect choice. HOME PAGEDOWNLOAD PAGE
PikaCRM
PikaCRM is a free and handy customer relationship management software. It has various features such as restore and backup database, data encryption, printing of data, export/import CSV files, manage merchandise, record orders, manage customer events, save the business card of contacts, link customer contacts and manage customer information. HOME PAGEDOWNLOAD PAGE
EspoCRM
EspoCRM is a free customer relationship management software. With the help of this freeware you can calculate, input and view your relationships with the company regardless of opportunities, projects, companies and people. It is used in insurance, medicine, real estate, tourism, education, manufacturing, call centers, banking, e-commerce, and retail and wholesale trade. HOME PAGEDOWNLOAD PAGE
ZPT-Free CRM
ZPT-Free CRM is a free customer relationship management software. With the help of this freeware you can keep a eye on your appointments, meetings, events, exchange information and manage contacts. This freeware will improve your productivity. ZPT-Free CRM is a lightweight and easy to use CRM software. ZPT-Free CRM is specially build for individuals. HOME PAGEDOWNLOAD PAGE
Eusoft Manager
Eusoft Manager is a free customer relationship management software. With the help of this freeware you can increase relations with your business associates and valuable customers. This freeware is specially designed for those users who are in a day to day touch with their business associates and customers. Its main features are document manager, task manager, note manager, account manager etc. HOME PAGEDOWNLOAD PAGE
CRMLogix
CRMLogix is a free customer relationship management tool. It lets you connect to your customers easily and also manages the operations process of an organization. Its main features are user defined reporting, cost control, order generation, quotations generation, automation of sales force. CRMLogix is a lightweight application and a handy customer relationship management software. HOME PAGEDOWNLOAD PAGE
SugarCRM
SugarCRM is a free and handy customer relationship management software for your organization. With the help of this freeware you can mechanize your marketing processes, customer service and core sales. It gives special attention to customers. If you are looking for a free and useful CRM application for managing your sales and customers then you will find this freeware very useful. HOME PAGEDOWNLOAD PAGE
vtiger CRM
Vtiger CRM is a handy, free and powerful customer relationship management software for your business organization. This freeware lets marketing, support and sales teams to collaborate and organize for increasing outcome of the business and enhance customer experience. Its main features are project management, inventory and email management etc. If you are looking for a free and powerful CRM software for your organization then you will find this freeware quite useful. HOME PAGEDOWNLOAD PAGE
Conclusion
Business software has a great impact on the growth of your business. With numerous software items available in the market for small businesses, choosing the right one can be a tricky thing. Available at an affordable price, you can leverage various features that can boost your business. In other words, it will help you add more to your customer relationship management strategy effectively.