The Diagnostic Tools for Social Media is a cohesive suite of high-impact diagnostic and competitive benchmarking tools that allows users to gauge the effectiveness of their social media marketing initiatives. This includes social insights, benchmarking functionalities and competitive analytics all in one place. The ANA is the only comprehensive set of gauging tools in the industry that allows users to identify potential pain points, opportunities and actionable insights in one place.
Diagnosing a problem and finding the right solution for social media marketing is crucial in today’s business world. Social Media Diagnostic helps you better analyze what works on your social media marketing. This tool gives valuable information about the effectiveness of your social media campaign, how long until businesses notice you and more! This product provides you with actionable insight that can help you optimize social platforms.
HubSpot
Kicking off with ESM Inbound’s social media management tool of choice, HubSpot! HubSpot is great as it combines several social media tools into one platform. The publishing feature enables you to schedule content for a later date, and gives suggestions for the best time to post it so you’re most likely to get it in front of your followers at the perfect time!
If, like us, you already use HubSpot, you’ll know it’s perfect for tying social in with your inbound marketing campaigns. If you have a business blog, connect your social accounts and automatically share your new blog post as it’s published. Once it’s published, you can monitor any interactions you receive, and analyse campaign performance using Reports to understand how your target audience is engaging with your content.
You can also use employee amplification to post across different channels on behalf of your team; using individual accounts has been proven to increase engagement, rather than only publishing from your business account (when employees share brand messages, the reach is 561% further than when shared through a company handle.)
Sprout Social
Similar to HubSpot, Sprout Social provides CRM features and allows you to manage, schedule and analyse all of your social media accounts through one platform.
Sprout Social has many impressive features: content publishing, conversion management, and an extensive range of features to help you measure and evaluate your results.
This tool is perfect for businesses that use a collaborative approach to social media management. The message approval workflows and message tagging features allow for the review and approval of messages to maintain oversight, safeguard brand standards and simplify collaboration, meaning there’s no chance of a mistake being published!
Buffer
Buffer is another great all-rounder that allows you to publish and analyse your social data. Buffer is known for its clean and easy-to-use interface, whilst still being very flexible, making it popular for those new to social media management tools.
One of its most stand-out features is that it has the ability to plan, prepare and provide data and analytics on Instagram stories, which most tools don’t provide. It also has an analytics and reporting dashboard, enabling you to track and create reports for each social platform.
Hootsuite
This all-in-one platform offers so many features. Like many of the other tools, you can schedule and publish content, monitor its performance and analyse its results, but unlike many of the other tools, Hootsuite also allows you to create and manage ad campaigns within the platform!
Perfect for companies that specialise in paid social, you can manage all of your paid ad campaigns across multiple platforms all in one place! Amazing, right? Hootsuite has the ability to create and launch your ad campaigns, approve ads or share feedback, and request or give access to social platforms directly from Hootsuite Ads. What more could you ask for?
BuzzSumo
There are several reasons I love this tool. On top of content discovery, you can use it to research keywords, track online trends, and even find influencers within your vertical.
Use it to dissect your competition, understand your audience, and find content with the most social network shares.
The Chrome extension lets you do your research while you browse, as well. To use it, enter your keyword or phrase to discover the top-performing content.
You can use the filters to customize your search by language, time frame, country, and a number of other parameters.
You can find the popularity of content on a particular social network by using the “sort by” feature.
You can also plug a blog URL into the tool to find its top-performing content pieces.
Tagboard
This is another great social media tool for monitoring and searching for hashtags relevant to your industry and track brand mentions.
To start your search, plug in the keyword, and the tool delivers content from several platforms.
Here are search results for #neilpatel:
You can directly respond to these mentions right from the screenshot page.
On the right sidebar, you get useful stats around the frequency and sentiment of your hashtag.
Tagboard is especially useful to track conversations and engagement during conferences and live events.
Canva
This is a simple graphic design web tool with pre-made templates for all kinds of social networks and uses.
It combines some of the best elements of Photoshop with drag-and-drop functionality.
For every template, there are a variety of layouts, fonts, and backgrounds to choose from. If you find yourself having trouble with particular functionality, there are free tutorials to help you design better graphics.
For example, if you’re considering repurposing your most shared content for an infographic, there’s a tutorial for creating simple infographics with Canva.
Here are 11 websites to source free and premium stock photos you can use in your designs.
Biteable
Biteable allows you to create videos, animations, motion graphics, and a number of other visuals for social, ads, and even presentations. You can use any of their templates to get started.
You can sync your marketing calendar with theirs to get tips and ready-to-go video templates for relevant seasons, holidays, and events.
Pixlr
Pixlr is a freemium service with a lot of the functionality of Photoshop.
Its free services include Pixlr X (for express) with essential tools for quick editing. Pixlr E (for editor) offers a more extensive selection of tools for more sophisticated content creation and Remove BG, an AI-based background removal tool.
If you need even more photo editing capabilities, they offer a subscription-based plan that includes more stickers, overlays, and visual effects, as well.
Pixlr offers templates, as well. Some are free and others are part of their subscription service.
Conclusion
Diagnostic Tools for Social Media provides information about how to diagnose and resolve many problems in the use of social media platforms.