Social media tools are the latest online sales trend and provides a powerful way to market an organization. And with the ability to connect with your followers and monitor their responses, Tools for Social Media can give your organization’s social media a valuable boost.
Social Media is everywhere. This is a Website Design and Software Development toolkit for Small Businesses that would Love to got Social. (Please note I do not promise or guarantee any results or income from this toolkit. I only have Success Stories of what People have done with the tools.)
Buffer Publish
Website: https://buffer.com/
Pricing: Free (paid plans start at $15/month)
Details:
Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.
For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.
In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.
Audiense
Audiense provides insights into your analytics, suggestions for targeting and engagement, and helps keep tabs on your key influencers and competitors.
Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. It’s social marketing tools provide the ability to segment audiences for campaigns.
Pricing:
- Free: limited version of Twitter Marketing and Audience Insights;
- Twitter Marketing: $79/mo: boost your performance on Twitter;
- Audience Insights: $696/mo: audience segmentation and profiling reports with social data.
BuzzSumo
BuzzSumo is a tool that gives you social data on top-performing content and influencers based on your search queries.
By entering a topic, domain, or specific keyword, your results will be nothing short of relevant.
Filtering your search by time frame will show you the most shared content over time, which can give you an insight into trends or help with generating ideas for your own content creation!
With this tool, you can view who has shared a specific piece of content and create a list of influencers based on your interest.
The pro plans allow you to closely monitor keywords, domains, or authors by setting up alerts when new content is published.
With great data readily available, this tool is one you’ll want to use frequently to stay on top of the latest buzz in your field.
Pricing:
- Pro: $99/mo: 100 monthly searches, 1 year of data, 3 users, 2 alerts, 10 exports plus other features;
- Plus: $179/mo: 200 monthly searches, 2 year of data, 5 users, 5 alerts, 25 exports plus other features;
- Large: $299/mo: 500 monthly searches, 3 year of data, 10 users, 15 alerts, 100 exports plus other features;
- Enterprise: $499+mo: custom plans.
Tagboard
This is another great social media tool for monitoring and searching for hashtags relevant to your industry and track brand mentions.
To start your search, plug in the keyword, and the tool delivers content from several platforms.
Here are search results for #neilpatel:
You can directly respond to these mentions right from the screenshot page.
On the right sidebar, you get useful stats around the frequency and sentiment of your hashtag.
Tagboard is especially useful to track conversations and engagement during conferences and live events.
Canva
Website: https://www.canva.com/
Pricing: Free (Canva for Work starts at $12.95/month)
Details:
Another fantastic tool that absolutely every brand or business online should know about is Canva.
Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.
Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.
Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.
Missinglttr
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
Loomly
Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.
Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.
The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.
Oktopost
Oktopost focuses on building your brand’s online presence by delivering your content to targeted audiences. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy.
Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.
Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales.
One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. As a whole package, Oktopost qualifies and quantifies better leads for you and your business.
Pricing: custom pricing based on needs/function.
Conclusion
Social media can be a great tool for engaging with your followers, going viral, and building your business. But it can also be confusing. How many social media accounts do you need? Where should you post? How do you measure your impact?