Content creation tools enable you to create, share and manage content in an easier manner. There are lots of different types of content creation tools available, such as those for creating blogs, websites, videos, widgets, images and photo galleries. With these tools it is possible to create business documents for employees and clients to access online, or you can use them specifically to enhance your own marketing campaigns.
So, let’s dive into some of these digital content creation tools.
StoryChief
StoryChief is an all-in-one platform that helps you to create a comprehensive content distribution strategy. It allows you to handle your multi-channel distribution approach more efficiently, even if you’ve got multiple teams working at creating content for various different platforms and audiences.
At its core, StoryChief provides you with a central place where the entire content team can collaborate better and publish campaigns faster while also ensuring everybody is on the same page.
Instead of adapting content to fit various platform layouts or messaging back and forth between content editors and other stakeholders, the platform allows marketers to centralize their content distribution efforts, making publishing faster, easier, and more optimized.
After distributing content, teams have the ability to measure traffic and optimize campaigns with reports that compile data across different channels. Track each story, each post, or each campaign easily with smart insights taken from various channels. This will ensure you get a bigger picture idea of what to optimize and what to invest more time and energy on.
Pricing: Starting at $12/month for the Essential plan.
Social Blade
Social Blade gives you helpful insights into content performance on YouTube, Twitch, and Instagram, which allows you to improve your video content strategy. Plus, you can analyze the performance of competitors’ content.
While this is helpful for those looking to grow their video channels, it’s also helpful in identifying your core competition, analyzing the content they are releasing, and also detecting key social media influencers you could potentially partner with.
Marketers who need to build out influencer campaigns or optimize a company’s video marketing strategy can use Social Blade’s analytics to monitor trends or take advantage of consulting in order to receive tailored advice specific to the company’s genre and demographic.
Pricing: Starting at $3.99/month for the Bronze subscription.
Writer
Writer (formerly Qordoba) is an AI-powered writing assistant that helps your entire organization to maintain the same style and brand voice across all the content you produce.
So, if someone in marketing is drafting up a web copy, Writer will help them write with the same style, terminology, and brand voice as the social media manager who’s also drafting up the text for a new Facebook post.
Using Writer, your writers will get in-line suggestions right in their content copy, so that they can easily comply with your overall guidelines.
To get the most out of this tool, ensure you’re able to clearly define a brand voice from the get-go. Create your content guidelines and then let the AI-powered program do the rest.
Pricing: Starting at $49/month for the Starter plan.
Acrolinx
Acrolinx is a content governance solution for enterprises. It analyzes how your business communicates by using automation to align your content with your guidelines, thereby shortening your editing process.
By aligning your content with your content strategy and audience’s needs you’ll win new customers, notice an increase in engagement and reduce communication risks, which increases marketing ROI across the board.
The tool also analyzes how your entire content operation performs, featuring content comparisons, trend analyses, quality and improvement metrics, and more. Using Acrolinx, you can optimize your way into a finely tuned content machine.
Pricing: Contact Acrolinx for current pricing.
Grammarly
Grammarly is an all-in-one spellcheck and grammar tool. It helps users write error-free copy on Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web.
Grammarly works by using Artificial Intelligence (AI) to scan your text for common and complex grammatical mistakes, including everything from subject-verb agreement to article use and modifier placement. It also goes beyond regular checking to provide users with explanations and helps them improve their writing skills. The plugin is free for individual users, with premium and business plans also available.
Typeform
Asking questions is a great way to prompt engagement on social media. But sometimes asking one question isn’t enough to get the response you want from your audience. That’s where Typeform comes in.
Typeform is a user-friendly quiz, form and survey builder that allows you to ask your audience questions in different formats, including image-based, multiple choice, short answer, yes or no, and more.
Once you have your quiz in place, you can share it across multiple social media networks in the formats that work best for your audience. 10 questions and 10 responses per month are free, and Basic, Plus, and Business versions with additional features are also available.
Anchor
Anchor is one of the most popular platforms for creating, distributing and monetizing your podcast. All for free! It integrates with all key podcasting outlets and free social media platforms for audio. Its easy distribution with Spotify – the great audio disruptor allows you to analyze podcast performance through analytics through engagement insights. We use it at the DMI for distributing our own digital marketing podcast, Ahead of the Game.
With the Anchor app, users can easily create videos and audio recordings that are perfect for sharing on social media.
CapCut
There are many free graphics tools that allow users to easily create beautiful images for social media, but most of them aren’t available (or aren’t very intuitive) on your smartphone.
CapCut (previously known as ViaMaker) is a free all-in-one editing app for iOs and Android developed by the creators of TikTok, ByteDance. What makes it popular is the ease of use and a big music library. Like TikTok, the app has advanced filters along with stickers and fonts along with a range of magical effects.
CapCut recently topped the U.S app store so it must be doing something right. Best of all, CapCut is free to use so get editing and sharing!
PowToon
Video is the most popular medium on social media networks. The problem is, many companies rely on expensive external agencies to create these videos. The finished product can look too contrived, miss the message mark, and really drain the budget.
A tool like PowToon means you don’t have to be a video master to create engaging videos, especially for presentation purposes. The platform allows you to choose from several templates and customize them according to your business. You can simply plug and play your content and share across your social media networks. Free and paid versions are available from $19 to $99 per month.
Interested in learning more about video? Check out this guide to video marketing on social media.
Animoto
Animoto is another great video platform that allows non-experts to create captivating multimedia. Animoto allows you to turn existing video clips and images into video slideshows with little effort. You can either use one of their existing storyboard templates or build a video from scratch depending on how much time you have and your ambition!
Animoto does offer a free version, if you don’t mind having their branding on your videos. Other plans are at €28 or €69 per month based on your business’s needs. Annual subscriptions offer significant discounts.
How to Create Quick Videos with Animoto:
- Use one of the many storyboards provided by Animoto to speed up your video creation process. Each comes with a song, a style, and a particular structure.
- Replace the existing template content with your own text, video clips, and photos.
After you create your video, you can download it in various formats and levels of quality and upload it directly to your social media platforms. There are many ways to use video in your social media marketing, so make sure you do some research to find out the best route for you.
Knowing how to create a great video is one thing but understanding how to create good marketing videos is another. Consider a social media and marketing course to use video to its full potential!
Placeit
One more video tool in this list is PlaceIt. This image and video tool allows brands to showcase their products and digital designs in realistic web/video environments. It can save hundreds or even thousands of dollars on externally sourced product videos and images.
A one-time purchase on the platform costs a few dollars, or you can choose to pay $14.95 per month, or $89.69 yearly, depending on your brand’s needs.
How to Create Video mock-ups with Placeit:
- Search for your desired environment. Tip: include your preferred device (e.g. iPhone or Mac) and background (e.g. office or cafe).
- Upload your image or enter a URL to grab a screenshot. Placeit will automatically place your image in your selected environment.
Once you have your product images, you have the tools you need to promote your products on social media via organic or paid posts.
SurveyMonkey
Quizzes are still hot., But it is important to also include an added layer of purpose so they drive conversions.
This is where players like BuzzFeed and Refinery29 shine, and for those interested in making their content a little more engaging, it can easily be done with tools like SurveyMonkey.
Yes, most commonly associated with its survey services, SurveyMonkey has branched out to include a variety of new content types, including quizzes.
Customizable to include your logo, theme, and whatever variation of questions formats you’d like to combine, drafting a simple or robust quiz has never been easier. They even include a bank of popularly used questions to help spark inspiration.
Access stats on scores, rankings, percentiles, and completion rates to ensure ROI on this content creation tool.
Conclusion
The Content Creator tool is an easy-to-use drag and drop app that was created with the aim of helping artists and graphic designers create stunning visual content without having to struggle with complex design software. The developers of this platform have managed to create a user-friendly and intuitive platform that offers anyone the ability to create beautiful artwork, infographics, banners, avatars, and much more. Even if you have no prior experience in digital content creation, you will be able to learn this tool quickly.