It’s true, your digital marketing agency software can make or break you. Yeah…it’s that important. But there are so many different digital marketing agency tools out there, how do you know which one is right for your business? Don’t worry. We figured it out for you. Just take a look at the information below to learn about the best digital marketing company software on the market today.
There are plenty of reasons why you would want to learn about this marketing agency software. One of the major reasons is that it helps you to streamline your entire process, including project management, time tracking, and reporting. You can now easily view everything at once. This is why learning about it is beneficial to you as an agency owner or manager whether you use it or not.
Improvado
Improvado is a tool that helps agencies get all their data into one place with automated client dashboards and reports.
Who should use Improvado?
Great for marketing agencies, check out their Agency Commend Center for effortless agency reporting.
Since the platform is specifically focused on the marketing dilemma, it will connect to absolutely any marketing platform you need. Plus, the integrations run deep, pulling in granular data from the keyword and ad level, so that you can see the complete picture.
The platform is extremely simple and intuitive, so you won’t need any developers to help you implement it or make changes.
The biggest benefit I see for improvado.io is that their customer service reps are included in every package and are highly attentive. They’ll help you build out custom dashboards and integrations to ensure that you’re visualizing your data in exactly the way you need it.
You can choose to view your data inside the improvado.io dashboard or you have the freedom to extract your data and download it, send it to a data warehouse, or visualize it in the BI tool of your choice, like Tableau or Looker.
Pros:
- Full support with a customer service rep included
- Marketing integrations are deep and granular, so you can see data at the keyword or ad level
- Ability to create custom metrics and map data across platforms
- Great ad agency managing system for multiple clients or in-house marketers who manage campaigns across multiple platforms
- Aggregate all your marketing data into one place, in real time.
- Reduce manual reporting time by 90%.
- No developers needed.
- Plug and play
- Completely customizable and will build out any custom integration
Cons:
- Some of the more granular features can be a bit complicated, but support is great about walking users through them.
- In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.
Improvado Pricing:
Improvado does custom pricing for its platform. If you set up a call with them, they will assess your needs and share pricing details.
Improvado Integrations
2000+ Integrations, plus, they will build out custom integrations for any data source you need.
Zendesk
Zendesk is a platform that builds support, sales, and customer engagement software designed to foster better customer relationships. They believe that powerful, innovative customer experience should be within reach for every company, no matter the size, industry, or ambition.
Asana
Five hundred dollars says you already know Slack. But its competitor Asana also gets a lot of accolades. Many people actually prefer Asana to Slack when it comes to team, task, and project management, and so being able to work in both might help you attract or keep a valued client.
Asana even has some agency collaboration templates that might help get you up to speed. Alternatively, if you’ve already tried both Asana and Slack and found them lacking, check out FunctionFox, which has rave reviews from agency pros in Capterra’s ranking for ad agency software.
Semrush
The My Reports tool offers extended capabilities that go beyond most reporting solutions. Within your reports, you can integrate dynamic, up-to-date data from every Semrush tool, as well as external tools such as Google Analytics, Google Search Console, and Google My Business. When creating and compiling recurring reports, you only need to do the work once, too; simply select the data widgets that you want to include, decide who you want to send the report to (and when), and the data will automatically update every time.
As well as utilizing existing templates, you can also customize your reports (including white-label options, brand logos, brand color schemes, and design themes), while the upcoming Client Portal feature will allow users to streamline their reporting tasks even further.
Ziflow
Ziflow is the leading enterprise-ready online proofing for the world’s most demanding agencies and brands. With over 1,200 file types supported, SOC2 compliance and capabilities like automated workflow, version management and integrations with leading project management solutions, it’s the first choice for organizations looking for the best enterprise online proofing solution. Our customers include Showtime, Splash Worldwide, AWS, Hilton, Weber Grills, WeatherTech, Olly and Everyday Health.
Crazy Egg
As a digital agency, optimizing conversion rates is your bread and butter. Crazy Egg makes it easy to analyze the customer journey, record user sessions, get visual reports and heatmaps, and run A/B split tests.
CoSchedule
So you want to manage a blog, a social media calendar, reshare posts and stay on top of your editorial calendar. For 50 clients. Oh, and you’d like it to work seamlessly in WordPress? No problem. All you need is CoSchedule.
CoSchedule will let you develop unique, branded editorial calendars for all your clients. It will also make collaboration, planning, and content approvals, and production a snap to manage. The company offers a 14-day trial, so there’s no harm in trying it.
Klipfolio
Klipfolio also allows you to enable dynamic reporting with live data, and offers customized themes and integrations, too. In addition, you can transform and repurpose data through an in-built formulas and functions platform.
Of course, if you’re on a budget, you can also use Google Data Studio, the company’s own reporting tool. It’s often accused of being counter-intuitive, but with some practice, it’s a powerful free alternative. It even has a connection with our My Reports tool, too! (available to Semrush business subscription users)
WordPress
WordPress is the most popular blogging and CMS platform on the Internet. It famously comes as an open source platform, but it also has a hosted offering at WordPress.com.
They have an Affiliate program that offers 20% lifetime recurring commissions.
This also includes sales of WooCommerce, their ecommerce platform, and JetPack, their security plugin through the same program.
Whatagraph
Results. It’s all clients ultimately care about. And so, while you might be getting lots of work done, if you can’t demonstrate and document your results, your clients may still be unhappy. That’s why good agency reporting software is essential.
Whatagraph reporting software was built by marketers for agencies. Meaning it knows what your clients want to see from a marketing perspective (all the most important metrics and KPIs for all their marketing channels), but also adapts to the specific agency workflows, such as:
- managing multiple client accounts at the same time;
- managing multiple marketing channels for the same client;
- scheduling reports for automated delivery;
- easily sharing reports via email or screen,
- adding custom branding, and so on.
For most agencies, Whatagraph can save anywhere from 1 to 5 hours per week, per client.
With a wide list of integrations, Whatagraph serves all types of digital marketing agencies, from PPC advertising to social media, SEO & SEM, email marketing, and so on. The simplicity of their drag-and-drop editor and the ability to build cross-channel reports and even merge data across channels makes Whatagraph one of the best agency reporting software out there.
Wix
Wix is the most popular website hosting platform and it’s great for small business clients. Wix offers agency partners two different programs:
- The affiliate program pays out $100 per paid sign up, which is generous. The catch is you need to generate a minimum of $300 in commission fees (i.e. 3 sales) a month.
- The Wix Arena is a directory of agencies that can design and build out Wix sites. In your Wix account, mark yourself available for projects and submit your client projects to list as case studies in the arena.
Mockplus
Looking to design + collaborate with your team on a website or mobile application? How about collaborating remotely, and making adaptations according to your market research results? All you need is Mockplus.
Mockplus is a web-based collaboration & handoff tool for product design teams and enterprises. The software works unanimously with popular design tools including Adobe Xd, Photoshop, Sketch, Figma, and Axure.
Users can export designs to Mockplus for collaborating with team members: comment on designs, make custom specifications for pages, components or layers, add interactions for designs and make them live, control versions, and ultimately hand off designs to developers with assets & ready-to-use CSS code snippets.
Without importing designs from other tools, Mockplus also offers a built-in online interactive prototyping tool, which allows users to use a simple drag-and-drop feature to build a functional web or mobile app prototypes in minutes.
Conclusion:
When it comes to marketing an online business, the management of the agency software can be quite challenging. However, there are numerous agencies helping reach businesses which are located all over the world. That’s why you have to find the best digital marketing agency management software for your agency.