Now you have made the decision to perform a digital marketing audit on your online campaign. Begin your research on SEO audit software, SEO audit tools, digital marketing audit tools, and website audit tools. You will find that no two search engine optimization audits are alike. Your digital marketing consultant will have many different objectives for your website based upon your business’s needs. As you continue to read through the article, if you have any questions about auditing your online marketing campaign, make sure to post them in the comment area at the bottom of this blog post.
There are many ways to create information about your business, but digital audit is one of the best ways to get started. It helps you to increase the productivity of your business by providing you with an easy-to-understand report. You can get accurate digital marketing audits by utilizing tools which are available online
MySiteAuditor
MySiteAuditor is by far my favorite website audit tool for a combination of reasons. The main reason is that we can embed it on our agency site and generate way more leads than our contact form. So it’s great for agencies. What’s also very impressive is that if I can get a page to score over 85%, there’s a good chance it will be ranked on page #1 of Google for the key phrase I’m targeting. So the audit really works well and is in direct alignment with Google’s ranking algorithm.
Another reason I love this tool so much is that it audits specific web pages or landing pages for any targeted key phrase. Many SEO audit tools make the mistake of trying to audit the entire site only, and Google ranks web pages, not websites. Here are a few other reason why I love MySiteAuditor.
• Embed Options (for agencies to generate leads): Yes
• White-label your audits: Yes
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? Yes
• Amount of data: Very good!
• Key phrase analysis: Yes
• Comparison audits: Yes
• Export to PDF option: Yes
• Email audit option: Yes
• Download your audits: Yes
• Design of Audit: Very Nice
• Screenshots: Yes
Semrush
Semrush is an online visibility management and content marketing software-as-a-service platform. This software automates your day-to-day tasks, & also provides exhaustive analysis to improve your digital marketing strategy. Offers free 7-day trial.
Alexa
An Amazon.com owned traffic ranking tool that provides historical figures based on the last three months. The tool tracks the activity of visitors during the time period, collecting browsing details and a number of metrics, including bounce rates and engagement data. In contrast to most other tools, the lower your Alexa rate, the better and a score of 100,000 or less is generally perceived to be achieving a reasonable level of traffic.
To an extent, the results rely on people to have installed the Alexa toolbar, although the business also draws upon a number of (undisclosed) browser extensions and plug-ins to gather information. That being the case, data sets can be somewhat limited and are unlikely to consider a website’s total traffic. Overall, the tool can therefore be handy for approximate competitor comparisons for a digital marketing audit, and the ranking provides a functional set of figures for businesses who are looking to value their website or considering ways to monetise a website, perhaps by selling advertising or by using other forms of revenue generation.
Screaming Frog
Screaming Frog is fantastic for getting the most informative data from an entire site at once. In fact, it’s not really an audit, it’s more of a crawl. It crawls your entire site and and outputs data from an SEO perspective, giving you lots of valuable insight into any SEO problems your site could have. Unlike the other tools, you can download this one to your computer. This is a huge plus because it allows the crawl to happen so much faster. It’s definitely worth any agency to download. I highly recommend it.
• Embed Options (for agencies to generate leads): No
• White-label your audits: No
• Free version: Yes (up to 500 URL’s)
• Can you audit specific web pages? No
• Amount of data: Very good!
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Basic
• Screenshots: No
Ahrefs
Ahrefs offers high-end SEO tools to upgrade your content at every vertical. You can do backlink research, keyword research, and rank tracking with the SEO software over a single click. It also does continuous monitoring of web pages and tracks the visitors.
SimilarWeb
A crowd funded newcomer that was launched with the intention of nudging Alexa off the top spot. With a number of capabilities on offer, the freemium version offers easy-to use, one-click access to a suite of information, including global ranking, referral sources and estimated traffic. This is ideal if you are a big-picture kind of marketer. However, If you want to drill down for further information you will need to upgrade to a paid subscription; one downside to a useful comparative tool for finding out more about your customers and competitors.
SEO Report Card
SEO Report Card by UpCity is a awesome audit tool for a quick analysis on your site. It’s very visual and happens pretty fast. The great thing is that UpCity is a very reputable company doing great things for small businesses. So if you are a small business try this out. They evern have great options for agencies to resell their services.
• Embed Options (for agencies to generate leads): No
• White-label your audits: Yes
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? No
• Amount of data: Good
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: Yes
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: No
Serpstat
SERPSTAT is one of the leading SEO software in the industry. Besides evaluating your competitors’ PPC campaigns, this free SEO analysis tool also helps you track key SEO metrics in real-time. SERPSTAT is ideal for SEO teams, digital marketing agencies, & SMBs.
Google Keyword Planner
The offering that evolved from the Adwords Keyword tool. Along with being an invaluable free resource that was created specifically for advertisers, strengths also lie in its ability to identify the keywords and bid prices being used by your competitors. Based on a twelve-month average, the keyword planner makes it easy to gain an understanding of how your target audiences are searching for your products and services. Capabilities are somewhat limited in terms of trends given the average-based approach; however, a combination of Google Trends and Google Alerts can easily step in to fill these gaps and enhance the information provided for your digital marketing audit.
WooRank
WooRank is is an excellent tool for auditing your website. The free version gives you a ton of data that you can use to improve the optimization of your website. However, even though agencies would find the audit tool very valuable, the audit tool is more aimed at website owners and in-house SEO teams. If you’re a small business looking for a website audit tool, this tool is awesome.
• Embed Options (for agencies to generate leads): Yes
• White-label your audits: Yes
• Free version: Yes
• Can you audit specific web pages? No
• Amount of data: Very good!
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: Yes
Compete
A versatile offering that describes itself as a ‘digital intelligence tool’ that allows you to spy on the analytics of your competitors. With strictly no free trials on the table, the insights comes at a price, starting at $249 for basic reporting and benchmarking for one user. With a subscription in place, users can then access detailed traffic data and competitor comparisons, ideal for any digital marketing audit. Further add-ons and notably nice features include custom dashboards, prospecting tools and the ability to integrate fully with your own Google Analytics dashboard.
Conclusion:
The digital marketing audit helps you to audit your online presence by checking for key issues affecting the success of your website. These issues may include broken links, page redirection, missing pages and other common SEO problems. By using a comprehensive audit tool, you can improve the chances of increasing the traffic to your website by identifying low-quality backlinks or outdated content that can affect your search rankings.