Even though digital marketing strategy is not an outdated concept any-more, it’s worth looking at how these strategies have evolved over the past few years, to know where the future of this field is heading towards. This brings us to digital marketing best software for WordPress.
It is common knowledge that marketing is much more fun as an online activity, but that does not mean it has to be difficult. There are plenty of digital marketing software stands on the market for all to use, and most of them are priced very reasonably. You can get any type of plugin or automation you need to make your campaigns a breeze from the comfort of your own home or business. You can even get these at no charge if you know where to look.
Proof
Price: Tiered pricing based on the volume of your website traffic, starting at $24/month
Proof connects to your CRM or website and uses social proof to boost conversions on your site. They implement social proof messaging (i.e. “25 people are viewing this post right now”), reviews, and videos geared towards targeted customers once they visit your site.
The popular Live Visitor Count and Hot Streak notification features boost customers’ perception of your brand, and lets prospects get a look at how other people respond to your product. Additionally, it’s super easy to install — you just copy and paste their pixels into your site.
You can identify your visitors and examine their journey throughout your site, which can help optimize your site design for higher conversions. It integrates with an impressive amount of other software systems and is optimized for mobile.
Survey Anyplace
Price: Free trial available | Pricing starts from $33 per month
If you’re looking for a powerful lead generation tool, Survey Anyplace is a software your marketing team should consider.
With their ReportR pack, respondents can walk away with a personalized PDF report based on their answers immediately after completion. They also integrate smoothly with your existing marketing stack either via webhooks, Zapier or Integromat. So you can easily transport leads through to your CRM or email marketing tool and start building nurturing campaigns.
Yoast
Price: The Yoast plugin for WordPress is free, but the paid premium plans range based off the number of sites you need monitored
Yoast is a very popular plugin that works with both Gutenberg and the Classic editor in WordPress. Yoast is an excellent tool to help you optimize your content for search engines.
Yoast helps you choose cornerstone content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost. The plugin also evaluates your page readability and gives it a Flesch Reading Ease score.
It’s updated to reflect Google’s algorithm every two weeks, so you can always stay up-to-date on your SEO.
Canva Business
If you are in digital marketing, you will understand the need for a quality design tool that can help you create impressive social media posts and other things in marketing. Canva is a prominent design tool that allows you to develop effective marketing campaigns through visual content that can be shared on your blogs, websites, social networks, and other platforms. Visual content is the backbone of any digital marketing campaign. In order to entice the targeted customer base, you need to design compelling posts.
The features of Canva:
- Canva allows you to edit posts and create graphs or any type and kind.
- The tool incorporates numerous templates. It boasts a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign.
- It allows you to choose from a massive collection of designs, such as postcard, brochure, CD cover, wallpaper, book cover, resume, certificate, magazine cover, letterhead, presentation graphic, blog banner, card, poster, flyer, presentation, logo, and social media.
Its simple drag-and-drop design allows you to create visual pieces according to your campaign. The best part is that you don’t need an experienced designer to create visual content for your digital marketing campaign. It is so simple that anyone with no design background can use it.
Trello
If you are looking for a content management tool that will help you brainstorm and strategize content for your digital marketing campaign, you can opt for Trello. It is one of the most popular content management tools used by hundreds and thousands of digital marketers worldwide to create, schedule, and organise content online.
The platform keeps the whole team together, making communication a lot easier and manageable. You can assign multiple members from your team to a single card so that they can work on a project together. This way, you will know who’s in charge of designing, writing, editing, posting, and adding call-to-action offers to a post.
The features of Trello:
- Allows you to create cards and incorporate notes on the card topic while creating deadlines and assigning topics to specific teams.
- Facilitates remote working where your teams can access their tasks and projects from anywhere. Also Read:How to increase productivity while working from home?
You can use Trello for organizing your digital marketing campaigns and ensure that you never miss out on anything that your team is doing.
Intercom
Many people consider Intercom as customer engagement and customer support tool. However, Intercom offers much more than that.
Since it has a variety of different features, Intercom is used by both marketing teams and customer support teams.
In marketing, Intercom can be used to turn your website visitors into leads.
When visitors come to your website, that means that they are interested in your product, services, or that they have simply landed on your resources such as blog or eBook. With Intercom and a little bit of creativity, you can capture these visitor’s contact information and further engage with them through Intercom.
Intercom features
Intercom offers 3 different modules for: customer acquisition, customer engagement and customer support.
The customer acquisition module is mostly used by marketers, and some of the main features include:
- Live chat
- Visitor tracking
- Messenger visibility
- A/B testing
- Numerous integrations
- Analytics and reporting
SEMrush
I have been using SEMrush for a year and a half now. I absolutely love it!
With SEMrush, I managed to grow the number of monthly website sessions from 0 to over 250,000.
Before I started, I didn’t think this was possible. I thought this process would last much longer.
In addition, we grew our number of keywords rated top 100 on Google from 0 to over 32,000.
Check out my 2019 SEO Guide!
SEMrush features
SEMrush is one of the most complete SEO tools out there. Some of my favorite SEMrush features include:
- Keyword research
- Competitor research and comparison
- Backlinking projects
- Brand monitoring
- Social Media tracker
- Site audit and healthiness
- Content analyzer
- Organic research
- Display advertising
- Product listing ads
Check more SEMrush features!
Price: Free to $3,200/month for enterprises, depending on your plan
HubSpot has several tools to help you grow your business, no matter what stage you’re at.
Starting out, there are several tools available for free. You can set up web forms, popup forms, and live chat software for lead capture. Then, you can send email marketing campaigns, pipe all of your data into the free CRM, and analyze site visitors’ behavior.
When you expand into the paid tiers, things get really sophisticated with advanced marketing automation.
From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution — although it works well with other point solutions you may use (Typeform, HotJar, etc.).
Ultimately, the tool allows you to:
- Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.
- Shorten deal cycles and increase close rates with the provided sales tools.
Slack
Digital marketers use Slack every single day. With Slack, you can discuss client work, new articles, new projects, new support tickets, share useful content, and send messages.
If you have a distinct team of digital marketers, you will need a powerful medium to make effective communication with them. This is where Slack comes into the play.
Source: Slack
The features of Slack:
- Makes it easier to communicate with team members over the web in real-time.
- Let you follow everything related to the projects, teams and channels.
- Let you do message and video conferencing too.
- Assist the teams in collaborating from anywhere
While it seems like a messaging app, it does a lot more than that. Slack can potentially tighten up your organizational efficiency. It is not a collaboration or a project management tool. It serves as a messaging platform with a rich collection of options and settings. It lets you have group conversations that are searchable and public, including private conversations. You can change the color scheme of the interface and create different groups.
Yoast SEO
You probably have heard of Yoast SEO. It is one of the most talked-about and used WordPress plugins that help digital marketers to optimize their websites to perform better in search results.
Yoast SEO helps with the details where WordPress cannot do much: for submitting sitemaps, managing keywords, creating content, and using webmaster tools, among other aspects.
Source: Yoast SEO
The features of Yoast SEO:
The tool comes with a plethora of features that helps in optimizing your website.
- Incorporates built-in content analysis, description management, meta keywords, rich snippets, social features, XML sitemaps, as well as features to manage duplicate content.
- Allows you to write better content for your digital marketing campaigns. The plugin provides you access to the Yoast SEO meta box to add meta description and meta title for your content. Moreover, you don’t have to install a third-party plugin for XML sitemaps.
- It automatically produces XML sitemaps for websites and submits them to search engines.
The best part, you can protect your RSS feed from plagiarism and content scrapers. This protects you from other websites copying your content and publishing it as theirs.
Conclusion:
Digital marketing best software – Digital marketing is the process of using digital tools to market your products or services. In other words, to attract new customers and retain old ones by using different digital platform for either online or offline marketing.