What are the top digital marketing tools 2021? What are the types of digital marketing platforms? Digital marketing is the use of various tools and techniques to market a company’s products or services. Digital marketing is also called online marketing, internet marketing, e-marketing, web marketing or technology marketing. It includes email marketing, search engine optimization, social media marketing, display advertising and more. Digital marketing makes use of the Internet, social media, display advertising and other platforms to connect with customers.
Digital marketing has changed dramatically since its inception. Earlier, it was all about writing great content and then getting linkbacks to your site either organically or via manual outreach. But things have changed now. There are hundreds of digital marketing tools out there which make the work easier for everyone.
HubSpot Marketing
HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.
Hootsuite
Hootsuite’s social media marketing software allows teams to plan, schedule, approve (or disapprove), and boost content. The content curation tools let you build social posts directly from websites you browse, and a full featured content library lets individuals browse approved content to include in their posts. Hootsuite also comes with connections to over 250 applications to streamline your workflow.
Pricing is based on the number of social profiles you need to manage, and there’s a free option for up to three profiles.
Phantombuster
Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.
Each tool can be used individually or combined with others to create full workflows.
For example, here’s a workflow that uses three different automation tools for lead generation on LinkedIn.
Use Phantombuster on your social media channels to:
- Generate leads
- Save time
- Build audiences
- Increase reach and engagement
monday.com
An industry-leading collaboration and communication app for on-site and remote work teams. This software offers a collaboration-first interface that allows users to build Boards with a wide variety of powerful columns and automations. With this flexibility, teams can handle any type of project. The platform also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.
Buffer
Buffer is a social media marketing software built for content teams looking to grow their social media presence. Set up user permissions in Buffer to decide who can share content immediately, and see the whole team’s social post schedule in a single calendar view. Buffer’s plans come in three flavors: Publish for posting to profiles, Reply for responding to customers, and Analyze for reporting on campaigns.
Sign up for any of Buffer’s service plans, or mix and match to get the right level of functionality for your business.
Zapier
Zapier is a great tool for marketers on a low budget because you can create automated workflows across tools in your mar-tech stack. Zapier is compatible with thousands of tools, and you can easily chain commands together with an “If X happens, do Y” structure.
For example, the MobileMonkey Zapier integration allows you to easily send information that’s stored to customer profiles in MobileMonkey to other applications.
Here are just some of the more popular “Zaps” for MobileMonkey users:
- Add all new leads to your CRM, such as Salesforce
- Send SMS messages or Slack notifications to new contacts
- Subscribe new MobileMonkey contacts to MailChimp
- Register MobileMonkey contacts to Zoom Webinars
Zapier automation allows you to combine multiple actions and apps together in a single Zap.
Zapier will save you lots of time by automating repetitive tasks and please your clients when you’re able to work with their tech stack.
Maropost Marketing Cloud
Maropost is a marketing automation tool that enhances multi-channel customer engagements through unified audience data. It allows you to map out a customer’s journey through a campaign with its journey builder, customizable forms, and drag-and-drop interface. The platform’s reporting accounts for the entire marketing process in real-time.
Oktopost
Oktopost is a B2B enterprise social media marketing software. It connects seamlessly with most of the marketing tools in the first 2 sections of this list, and gives teams the ability to schedule, share, and promote social media posts across their platforms. Employee advocacy features make employees into thought leaders and brand ambassadors. Use the social listening features to track conversations across the web, and manage your whole set of accounts from your phone with the mobile app.
As an enterprise tool, Oktopost’s pricing is available upon request.
MobileMonkey
MobileMonkey enables companies to proactively engage with audiences via live web chat across multiple channels in order to generate leads, re-engage customers, and offer real-time support.
Using OmniChatⓇ technology and chatbot marketing automation, MobileMonkey instantly connects customers and prospects to brands through native web chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.
MobileMonkey has a free forever edition that comes with marketing automation tools such as:
- Chatbot drip campaigns
- Facebook Messenger lead generation bots
- Customer support chatbots
MailerLite
An automated email marketing platform with powerful features for optimizing email campaigns. Using MailerLite, marketers can create dynamic, engaging email campaigns and set up workflows for automated email delivery. Built-in reports also provide data-backed insights into campaign results and metrics such as unsubscriber count and bounce rate. All these features come in an intuitive, visual interface for hassle-free use and onboarding.
Sprout Social
Sprout Social is a social media marketing software that scales from small business solutions to enterprise capabilities. With lots of features for social media scheduling, messaging, promotion, and analytics, the tool can support agencies and single entities alike. Companies can use the social listening tools to better understand their marketing environment, and extensive analytics give teams a full view of each post’s effectiveness.
Sprout Social is available in three major plans: Standard, Professional, and Advanced. Add-on features Listening and Advocacy can be added to any plan.
MeetEdgar
Okay, so MeetEdgar is the only tool on the list that isn’t free. However, it’s really cheap and the first 30 days are free. I’ve added it for a reason…
The time MeetEdgar will save you and the results it will deliver makes this tool as good as free.
MeetEdgar is a content recycler which you can use to automate the sharing of all your evergreen content across most major social media channels.
Unlike content schedulers such as Hootsuite and Buffer, you can create the posts that are most important to your content strategy one time, and then have them post on a recurring schedule over time.
This ensures that your followers and page visitors are most likely to find the content that converts and attracts a wider audience.
You can use MeetEdgar across your social channels to do the following:
- Promote your best content, on repeat.
- Save time scheduling the same content over and over again.
- Auto-generate and test variations of posts linking to the same content.
- Schedule how many times per day you want your evergreen content posted to each channel, and at what times.
vene dash
vene dash lets you monitor the effectiveness of your campaigns and the performance of your affiliates. With the platform, you can track the number of clicks on your websites, the conversion rates, the revenues, and your profits. Rigged with a billing and invoicing functionality, the software allows you to prepare invoices and supports various payout modes.
Conclusion:
This is a digital marketing tools list with all the must know vendor programs. If you’re in digital marketing and work with clients, these software tools and helpful for you to deliver SEO, social media, and content management services. All of these tools will make your life easier and they can deliver more leverage and better results.