Digital marketing is the buzz word of the present. Companies are opting to take the digital route for selling their products and services. And, since there is no dearth of platforms for them to market on, they opt for the ones that offer digital marketing software free download. Digital marketing tool, which is also called marketing automation software, collects data from viewers visiting your site/pages. Normally, this is done with cookies which track browsing activities on impressionable pages like social media sites like Facebook, twitter, etc . It is imperative for businesses to use digital marketing software for this purpose in order to increase sales through internet marketing in an efficient manner in lieu of physical marketing.
To create the best website traffic, digital marketing is necessary. Digital marketing can be used to promote various products and services to improve your business’ bottom line. For using the best software for digital marketing, you need to know about digital marketing software .
Trello
Communicating and setting expectations for deliverables, achievable milestones, and meeting deadlines for yourself, your team, or your stakeholders is essential to your success, on or offline.
In the past, project management efforts happened mostly through email. Email platforms are very limited, however, and simply were not built to accomplish the dynamic and fast-paced tasks digital marketing activities demand.
Trello is one of many free digital marketing tools for easy project management. Displaying each project like a “board” containing “cards” with checklists, the user interface is easy to navigate and understand.
Like most collaboration software platforms, there are upgradeable, paid features, but their free basic service includes the important and most essential core features:
- Easy organization of project tasks, milestones and deadlines
- One third party app integration per “card”
- Customizable task categorization or status tags and labels
- Drag and drop functionality
- Checklists with progress charts
- Data filtering
- Deadline reminders
- Easy file/attachment uploads
- Email notifications
- Activity log
- SSL data encryption (security)
For most startups, Trello is a simple and powerful way to organize and plan digital marketing projects.
Sprout Social
If you’re using social media accounts to reach your audience, there’s one popular site called Sprout Social that offers social media management, advocacy and analytics software for businesses.
This site lets you communicate more effectively with customers on social channels, employing social media management tools that provide you with faster communication tools by allowing you to monitor, respond, and collaborate more quickly.
For example, Sprout Social will collect social mentions from different networks, putting them in one place, and making it easier for you to manage your responses when your account has been mentioned or when you receive follower comments. It also allows you to schedule your content across platforms and add analytics.
The Sprout Social plans include a 30-day free trial period.
Pros: It offers a free trial.
Cons: Reports can be lacking in depth.
Benchmark Email Software
Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to increase areas of operations. Benchmark Email features include automation pro, an email designer, tracking, reporting, A/B testing and integrations. The email designer offers features such as drag-and-drop editing, live editing, responsive emails, email templates, code editor and customized colors. Its reports provide real-time insights into campaigns by comparing users’ campaign efficiency with market standards.
Benchmark Email Pricing
Free for unlimited subscribers and 250 emails per month. $13/month for 500 subscribers and unlimited sends per month. $20/month for 1,000 subscribers and unlimited sends per month. $30/month for 2,500 subscribers and unlimited sends per month. $49/month for 5,000 subscribers and unlimited sends per month. $76/month for 10,000 subscribers and unlimited sends per month. $100/month for 15,000 subscribers and unlimited sends per month. $117/month for 20,000 subscribers and unlimited sends per month. $144/month for 25,000 subscribers and unlimited sends per month. Need more subscribers or send-based pricing? Visit our pricing page for all of the details.
Starting price:
$13.00 per month
Free trial:
Not Available
Free version:
Available
Smylelytics
Unless you’re a statistician, gauging your website traffic can be exhausting. It involves analyzing multiple key performance indicators in to order to reveal insights into how your visitors interact with your website. With this gold mine of performance data, you can better optimize the content on your website to achieve your online goals.
An extremely user-friendly tool, Smylelytics sends you a bi-monthly report of your website’s traffic data, making the process a breeze. By translating your website’s numerical data into fun, personalized photos, you can see at a glance if your site is improving, holding steady or requires your attention.
No more logging into Google Analytics and digging through confusing charts and graphs of statistical data. Smylelytics includes:
- Google Analytics data translation for key performance indicators including: bounce rate, new visits, visits, pages per session, goal conversion rate and time on site
- At-a-glance images depicting good, neutral and poor website performance for each indicator
- Enjoyable, easy-to-read email reports twice a month
- Eight fun, free themes you can choose from for email personalization
All you need to get started is your website’s URL, the email address that is tied to your Google Analytics account (you’ll need to have Google Analytics installed), and an email address for your reports to go to. That’s it!
Google Analytics
Google Analytics — I can not say enough about the importance of using Google Analytics. Numbers are the marketer’s dream. We use numbers to help us make a determination. So what sort of determinations does Google Analytics help with? Site traffic, landing pages, locations from where users use your site. These are all key factors in determining the health of your site and marketing strategy.
Where are people coming from? Is it Organic traffic from Google? Social traffic?
You can learn a lot about your site, as well as your audience. This is a vital tool to analyze how your website is performing, and not surprisingly, it’s among the most popular analytics platforms available today. There’s always some digital marketing training you can take before hiring an agency.
Pros: If you want a better understanding of your users and what works (and doesn’t work) on your website, this is not only a great tool but impressively, a free one. Google Analytics is a freemium service, and money is charged for proprietary features and functions.
Cons: There’s a lot here so it can be overwhelming. Google offers a free course to help teach you how to use it. Check it out here.
Act-On Software
Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On’s email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.
Act-On Pricing
Professional (for growing businesses): from $900/month (billed annually) – starts at 2500 active contacts, 3 marketing users, and 50 sales users. Enterprise: from $2,000/month (billed annually) – starts at 2,500 active contacts, 6 marketing users, and 100 sales users. Contact Act-On for a customized quote. Discounts are available for registered non-profit organizations.
Starting price:
$900.00 per month
Free trial:
Not Available
Free version:
Not Available
Conclusion:
The use of digital marketing software is an important part of any online marketing strategy. The software performs functions like tracking analytics, content management, lead generation, targeted email marketing and many others. They are used primarily to reduce the workload of marketers and other employees who need to carry out repetitive tasks to accomplish their daily tasks.