Digital marketing software, or marketing automation software, is an ideal solution for marketers across the organization. There are many features packed into marketing software solutions, making them a favorite for companies with large marketing departments and those seeking to level up their marketing prowess. Businesses with a multichannel approach to the customer journey will find digital marketing software as a cost-effective tool to satisfy their diverse requirements.
The digital marketing software makes your work easy and helps to accomplish the task easily. Therefore, you can rely on this software for your better financial management. It gives the best assistance to the user.
All in One SEO Pack
If WordPress is your content management system (CMS) of choice, you shouldn’t hesitate to install the All in One SEO Pack plugin.
A big part of your digital marketing strategy should be based around search engine optimization (SEO) and this digital marketing tool will ensure that you always make good decisions regarding your content and its appeal to search engines.
Some of the top features of the plugin include:
- XML Sitemap support
- Advanced Canonical URLs
- Automatic generation of META tags
- Compatible with most other plugins
- Automatically notifies major search engines, including Google and Bing, of any site changes
Even though all of these features are exciting, it’s something else that has made it one of the most popular WordPress plugins of all time: its ease of use.
Here’s a screenshot, showing a small portion of the tool’s back end:
You don’t have to make many decisions in order to get started. And, if you’re ever confused as to what you should be doing, there is help to be had. All you have to do is click the “?” symbol and you’re provided with more information and advice.
The All in One SEO Pack plugin has more than a million active installs. You won’t have to look far to find competitors, but there’s a reason why so many people use this digital marketing tool.
Not only is it free and simple, but it’s results can’t be denied. It will definitely help your website from an SEO perspective, which is something all new businesses need.
Crazy Egg
Do you ever find yourself asking this question: what’s working and what’s not about my website?
This is where Crazy Egg can step in and provide assistance.
There are two keys here:
- You can use Crazy Egg to make website changes that generate better results.
- You don’t need much, if any, IT help to get started.
When you’re new to your business, you don’t want to spend countless hours dealing with IT issues. Unfortunately, this often happens when it comes to split testing. Unless you use Crazy Egg, of course.
The tool is packed with features, such as:
- heatmaps and mouse recording
- analysis and reporting
- platforms and integrations
- targeting and personalization
- research and user feedback
A tool that helps you understand what your website visitors like and don’t like, so you can maximize your sales and leads, means that you have to give Crazy Egg a try. It’s one of those digital marketing tools that you don’t know you need, until you use it one time.
CoFoundersLab
CoFoundersLab is a great digital marketing tool for small businesses that are growing but need a little help to take things to the next level. It uses AI to help you find a cofounder, additional member, or advisor based on a certain set of criteria.
The best digital marketing tools make life easier. CoFoundersLab intends on helping to create a large ecosystem of business owners, entrepreneurs, consultants, and advisors so it’s that much easier to find whatever you need at the current stage in your business.
For example, you can search for someone with a specific skill and find them instantly without having to post on job boards, conduct interviews, and do onboarding. If you’re looking for an SEO content creator, you’ll simply fill out that set of criteria and be instantly connected to someone who can fill that role.
It’s similar to other freelancing platforms out there, but what separates CoFoundersLab is you can find someone who is on the same level. If you’re looking for someone to financially back your business or simply support you equally in your venture, this might be the place to do it.
DropBox
DropBox is an essential piece of the modern digital business. It allows all the working pieces of your business to come together in one place to eliminate clutter and save time looking for things.
Organization is the key to a successful business, and downloading and sharing files simply doesn’t cut it anymore. With people working from home, you can’t have everyone downloading personal company files onto their computers, misplacing them, or potentially abusing them.
DropBox prevents this from happening by being a totally cloud-based document sharing platform that allows you to set permission levels so certain people can only see what they need to.
You can also connect other tools like Slack and Zoom to DropBox so you have everything in one place. All company data stays in one place so it’s organized, safe, and accounted for.
If you’re still manually downloading files to your computer, attaching them to emails, and sending them off into space, you’ll find DropBox is a much more efficient and safer way to keep track of documents and document sharing in your business.
KWFinder
The best digital marketing software for organic keyword research is KWFinder.
“KWFinder is definitely one tool our agency can’t live without,” says Adrian Siuda of BEE Inbound. “First and foremost, it’s a simple, user-friendly, and powerful keyword research tool.”
“One of its best features is its proprietary keyword difficulty metric. This metric gives the user an idea of how difficult it is to rank on the first Google results page for a given keyword by looking at the link profile of the other websites on the first page. The accuracy of this metric was confirmed by many studies already.”
“Other features include a search for semantic terms (like autocomplete and question keywords) and a clever browser extension available for Chrome and Firefox. Last but not least, their site publishes a lot of useful content that’s easy to understand.”
Loom
The best digital marketing tool for quickly creating and sending screen recordings is Loom.
“Loom makes our day-to-day work so much easier,” says Matt Lee of Adhere Creative. “Sometimes, we need to show our clients—or each other internally—how to do something inside of an application. Loom makes this easier by recording a screen capture with a front-facing camera and audio.”
“These quick videos help us tremendously with collaboration and training.”
PandaDoc
The best digital marketing software for rapid proposal creation and tracking is PandaDoc.
“Before adopting PandaDoc, we used Microsoft Word and HelloSign to create proposals,” says Revenue River’s Eric Pratt. “We switched for access to PandaDoc’s sales enablement capabilities.”
“Now, it’s one of our technology ecosystem’s most critical pieces because it helps us drive every new sale. It also supports all existing clients, helping us plan, communicate, and get authorization for sprint plans.”
“Our close rates have skyrocketed. We’re expanding relationships with existing clients. We simply could not live without the ability to grow faster and healthier, and that’s the capability that PandaDoc has brought our agency.”
HubSpot Marketing
Price: Free to $3,200/month for enterprises, depending on your plan
HubSpot has several tools to help you grow your business, no matter what stage you’re at.
Starting out, there are several tools available for free. You can set up web forms, popup forms, and live chat software for lead capture. Then, you can send email marketing campaigns, pipe all of your data into the free CRM, and analyze site visitors’ behavior.
When you expand into the paid tiers, things get really sophisticated with advanced marketing automation.
From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution — although it works well with other point solutions you may use (Typeform, HotJar, etc.).
Ultimately, the tool allows you to:
- Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.
- Shorten deal cycles and increase close rates with the provided sales tools.
Survey Anyplace
Price: Free trial available | Pricing starts from $33 per month
If you’re looking for a powerful lead generation tool, Survey Anyplace is a software your marketing team should consider.
With their ReportR pack, respondents can walk away with a personalized PDF report based on their answers immediately after completion. They also integrate smoothly with your existing marketing stack either via webhooks, Zapier or Integromat. So you can easily transport leads through to your CRM or email marketing tool and start building nurturing campaigns.
Conclusion
There are tons of tools that can be used to help you on your online marketing business. But not all of them are created equal, especially when it comes to uniqueness. Finding the best tools for your business is essential but very hard to do. You need something that will help you with your digital commerce business strategy. For example, if you are developing an e-commerce website for your company, then it is important that your website speaks to your target audience. That’s why it’s important to choose the correct platform for your e-commerce business or website that will provide you with tools that will help grow and develop your business further into the future of digital commerce.