I am sure you must be wondering about the different digital marketing software. Confused about what is the best digital marketing tool or software for your online business? Digital marketing software is vital to an online business because it help you reach out to the great online audience and advertise your goods and services. In this article, we are going to have a look at some of the best digital marketing softwares available online these days . At the same time, we will also see how to get these digital marketing softwares without paying a single penny.
Do you want to make smarter marketing decisions for your business? Would you like to learn how you can use digital marketing software and tools in your business? Here’s the good news – All you need is the click of a button. I’m sharing with you a list of Top Digital Marketing Software that will help you in getting to know everything there is to know about the digital marketing arena. You will also learn how you can use these tools at no cost!
DashClicks
DashClicks is one tool to have in your arsenal if you are running a digital marketing agency. This automation tool can take care of your client’s every marketing need, from website development to directory listings.
You can use this tool to scale your services without investing in an in-house team. Another added benefit of DashClicks is that it comes with three unique inbuilt tools known as:
- Agency Website: This in-built tool helps you design your agency website within minutes and customize it as per your requirement, eliminating the need for month-long coding and development processes.
- InstaSites: Through InstaSites, you can build websites for your clients with no explicit coding knowledge or hiring website developers. You can even make them in bulk, saving you a lot of time and money.
- InstaReports: This fantastic tool helps you create campaign reports for potential clients to help them see why they need your agency’s services for their business to grow.
ProfitBooks
Most businesses need help managing their finances and using an accounting tool is far more efficient, accurate, and cost-efficient. ProfitBooks is one such accounting software that you can use for your business.
This free online accounting software helps you manage your entire business accounting process including tax returns, manual journal entry, and online consultation with an accountant.
The salient features of this software include:
- Professional invoices: Invoices are an essential financial element of any business to maintain a steady cash flow. With ProfitBooks you can create professional invoices with a few clicks and send them to your clients to keep your AR on track. Timely invoice reminds also facilitate your cash flow.
- Inventory management: Another financial aspect that ProfitBooks can take care of is your inventory and sales tracking. You can track the inventory in each step of your manufacturing process efficiently even at multiple production sites and product batches.
- Chat support: Another essential feature that makes ProfitBooks one of the best software in the market is that it provides online chat support to help you out when you get stuck somewhere.
Zoho
Zoho is a digital office-suite for complex enterprises that allows users to store notes, manage projects, send invoices and more. They even offer remote work help with features such as virtual training and meeting tools. Their sales and marketing software platform won PCMag’s Business Choice Awards in 2019.
While they offer a variety of bundles for HR, Finance, and IT departments, growth teams would be most interested in Zoho One, their A to Z business platform, which boasts a complete “lead to cash” solution for users. They offer a 30-day trial with a custom pricing quote.
If you want to expand your internal team from 2 to 1,500 people and scale your customer base along with it like IIFL did, consider getting a solution like Zoho One. It has a full suite of tightly integrated marketing and sales tools with more than 40 streamlined app integrations, so your customers can enjoy the personal touch that comes with knowing in-depth relationship histories no matter how big your team gets.
Pardot
Pardot is another marketing automation tool that offers support for analytics and account-based marketing solutions. Pardot integrates with Salesforce (the most popular CRM in the industry) to help sales and marketing teams become more effective, together.
The ability to target users across multiple channels like email, mobile app notifications, or even SMS messages makes it a robust tool to consider for inclusion in your tech stack.
Ideal Use Case
Pardot is ideal for a business that is looking to get the next generation tools for marketing automation and wants to connect with its customers over many different channels.
Pricing
Ranges from $1,250 – $15,000 per month, based on the depth of automation and analytics
ActiveCampaign
ActiveCampaign automates your email follow-up, finds your most engaged contacts, and integrates with your favourite apps. It features a simple drag-and-drop automation builder for setting up automated workflows in minutes.
Ideal Use Case
It’s ideal for users looking for pre-built workflows, training guides, videos, and live one-on-one support all in one place.
Pricing
Starts from $9 – $229 per month, paid yearly.
Nanigans
Overview
Nanigans offers “profit-driven advertising automation” designed for in-house advertisers. Founded in 2010, the company helps marketers achieve social and mobile performance marketing goals using workflow automation, predictive optimization, and more.
Features
- Official partner of Facebook, Instagram, and Twitter
- Industry-leading advertising automation software
- 100-plus reporting attributes
- Cross-channel ROI (return on investment) automation
Pricing
Nanigans is one of the most expensive advertising tools on the market, but it’s also one of the best. Contact the company for a demo and pricing.
OmniSend
For marketing automation workflows, OmniSend supports the creation of automated omnichannel engagements across email, SMS, push notifications, Facebook Messenger, WhatsApp, and more within the same workflow. Omnisend integrates with most e-commerce platforms such as Bigcommerce, Magento, Shopify, WooCommerce, etc.
With advanced targeting, split automation, and an easy drag-and-drop builder, Omnisend is a marketing automation tool worth a look.
Ideal Use Case
It is ideal for businesses that are looking to automate and monitor eCommerce mailing campaigns across email and SMS.
Pricing
It includes a free plan for basic email marketing. Automation ranges from $16/month to $99 for a PRO plan. There is also custom Enterprise pricing based on features and number of contacts.
Nutshell
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations work together to win more deals. At just $49/month per user, their full-featured Nutshell Pro package includes a fully customizable pipeline automation builder, one of the best reporting suites on the market, automated personal email sequences, and unlimited in-app phone dialing, as well as unlimited CRM contacts, unlimited data storage, and free live support.
The flexibility of Nutshell’s platform makes it a very valuable CRM for marketers. In 2021, Nutshell released their Nutshell Marketing email marketing automation suite, which allows sales and marketing teams to design and send beautiful marketing emails, automatically trigger drip sequences based on subscriber actions, instantly see who’s engaging with their messages, and manage all of their customer nurturing out of a single tool.
ActiveCampaign
ActiveCampaign is an automation tool designed for integrated email marketing and customer relationship management. It’s mostly geared towards small businesses looking to meaningfully engage with customers at scale. ActiveCampaign recently won G2Crowd’s prestigious Best Software Companies of 2020 award, ranking #12 in the world.
In terms of growth features, this sales and marketing software platform offers omni-channel management for everything from email to text messaging to social media as well as machine learning tools. Packages range from $9 to $229 a month depending on your contact list size and which upgrades (such as lead win probabilities and free design services) your team may be interested in.
If you want to grow your online sales, you can use ActiveCampaign to tailor ads to the hobbies and interests of your dynamic market segmentations.
Keap
Keap, another small business favorite, is an email marketing and sales platform that organizes all of your client information and daily work in one user-friendly dashboard. Their features help users quote customers, schedule sales calls, create invoices, collect payments, and foster long term relationships using a CRM with follow-up tools.
Keap Grow syncs client information across all of devices and users. It also helps you email, call, or text leads right from your phone and streamlines all payment activities with one-click features. Keap occasionally has steeply discounted limited time offers but if they don’t snag one of these deals, individual Keap Grow users can expect to pay $24 for their first two months then $79 per month for up to 500 total contacts.
To quadruple your lead generation like Keap customer Presidential Pools did, set up web forms with automated follow up messages that are tailored to the customer’s interest level.
EngageBay
EngageBay is a fully integrated all-in-one marketing, sales, and service platform that provides small to medium businesses with modular solutions. The platform has various tools to automate redundant and manual tasks, build and organize contacts, visualize deals, manage sales, and support customers—all from a single, easy-to-use platform.
EngageBay’s software is neatly categorized into three stacks for marketing, sales, and service. Each of these stacks is called a ‘Bay.’
The Marketing Bay has many compelling features, ranging from automation and scheduling to landing page and form builders. You can also keep your content up-to-date on various social media platforms using their ‘Stream’ feature.
The CRM & Sales Bay has impressive tools to streamline your company’s sales process, and gives you a bird’s eye view of your leads and the statuses of your deals. You can connect with third-party calendar applications to schedule appointments with customers, and get a holistic view of your sales progress using visual charts and insightful metrics right from EngageBay’s dashboard.
The Service Bay offers a prudent way to manage and issue customer tickets quickly and efficiently, all from one place. With remarkable features such as canned responses, support groups, and autoresponders, your business can quickly view, prioritize and solve tickets in a customer-friendly manner. Additionally, you can interact with your customers in real-time with EngageBay’s Live Chat feature.
With a completely free CRM, migration services, and onboarding sessions, EngageBay is one of the best options for small businesses and startups looking for a comprehensive solution to their marketing, sales, and customer support needs.
Conclusion:
There is a lot of software and services that you can use for digital marketing. The choices are almost unlimited. How does a newbie baker go about choosing the best flour for their cookies? The soft pink stuff? With sprinkles in it? It’s no different in the world of digital marketing. There are pros and cons with each one, and even if you have a favorite, sometimes you have to try something else to rethink your strategy. Are there any words that help me decide what to do? You betcha!