Digital Marketing Software Applications is computer software that helps business to run and also helping individual to check there SEO or Link Building. Software has features that will help you in your digital marketing services. Many companies are now using this for their digital marketing process. But most of the companies still use manual for managing their digital marketing process. Digital Marketing is one of the most profitable filed in this modern era and can generate maximum traffic and sales to your business.
Digital marketing software applications and platforms can help you gain new perspective on your digital strategy and gain new insights on why and which media works the best for your company. This will help you to optimize your online presence without spending a fortune. Below is a list of free digital marketing software applications that can help you monitor, manage, and analyze your digital presence.
Textedly
Best for Small to Mid-scale Organizations.
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Textedly is a simplified SMS marketing service and is one of the easiest ways to instantly send 10 to 100,000 bulk SMS and mobile text messages. It provides powerful text message marketing services for every type of organization with easy tracking and unrivaled flexibility.
It is commonly used by retailers, schools, restaurants, professionals, enterprises, real-estates, and by almost every type of business.
Features
- It lets you do mass group texting, schedule your text messages, reply text messages automatically, and supersize the message length.
- Inbound and Outgoing multimedia messaging services, Built-in link sharing, Custom subscriber data, and Free incoming messages.
- Inbox and one to one communication, Authentic text messages, CTIA, and Mobile carrier compliance, and Comprehensive analytics.
- Unlimited subscribers, Single send options, Mobile compatibility features, and Secured data & information.
Pricing
Textedly offers one free Starter plan and seven different types of pricing plans:
- Plus: For $25 per month.
- Enterprise: For $40 per month.
- Elite: For $55 per month.
- Business: for $110 per month.
- Silver: For $160 per month.
- Premium: For $275 per month.
- Gold: For $550 per month.
Verdict: If you want a software for just bulk SMS marketing then you must go for no other tool than Textedly.
Google Analytics
Best for All types of Businesses, Teams, and Freelancers as well.
Google Analytics is a web-based analysis service provided by Google that helps users to track website reports, traffic, and conversions. By tracking all such information, users can get to know about what actually is working for their business and how they can achieve their goals.
Analytics is integrated with AdWords for promoting your products and services to drive sales and ultimately helps in the growth of your business.
Features
- Analytics intelligence gives you faster answers about your analytics data and helps in uncovering your insights to know how business is performing.
- Analytics includes the audience, advertising, acquisition, behavior, conversion, real-time, user flow, data freshness, and all other types of reports that one requires.
- Data analysis and visualization help in data access, filtering & manipulation, funnel analysis, segmentation, etc.
- Data collection and management for collecting and configuring APIs, custom variables, data import, and user access controls.
- Smart integration with Google ads, display and video ads, search ads, Google AdSense, Google Cloud, Search Console, and many other apps.
Pricing
Google Analytics never charges any cost for those websites that gets less than 5 million impressions per month.
Good thing for small and mid-scale businesses as there is no cent to pay. If your website gets more than 5 million impressions then there’s a premium tool i.e. Google 360 that can handle up to 1 billion impressions per month and the cost is $150,000 per year.
Verdict: Good for everything and nothing bad about selecting this tool until your requirements are fulfilled.
Buffer
Price: Starts free and goes up to $199/month
Managing all your social media marketing in one place can be a huge time saver. Buffer certainly fits the bill with its clean and simple interface and intuitive setup flow. Plus, there are plenty of advanced features for the many social media jobs you need to do.
With Buffer, you get a full social media management solution: plan, create, and schedule your social media posts; follow up on post performance with smart analytics; and engage with your followers from a social media inbox. Plus, you can work together with your team to run all your organic social strategy through Buffer.
HubSpot CRM + Sales Pro
The best digital marketing tool for a real-time view of your sales pipeline is HubSpot CRM + Sales Pro.
“HubSpot’s CRM and Sales Hub tools provide us with a real-time view of who is really interested in our content, helps us understand their needs, and lets us know when a prospect/customer is ready to talk,” says Erik MacPherson of TMC Digital Media.
“Bottom line: it provides us the critical marketing and sales data we need to grow effectively and efficiently.”
HubSpot Meetings
The best digital marketing tool for HubSpot users to quickly schedule meetings is HubSpot Meetings.
“Before we started using HubSpot Meetings, we were using Calendly,” says Brand Builder Solutions’ Joe Jerome. “HubSpot Meetings is so much more user-friendly, and all-in-one is a really important thing for our company.”
“HubSpot makes round-robin and team booking very easy. It sends out notifications for the meetings and includes our Zoom conference information. The reminder HubSpot sends from the calendar link also has the CRM record attached, so it’s very easy to see where we were in the conversation before we meet.”
“Arranging calendars can be a real pain. And this has accelerated our sales process and our operations to a greater extent than most things.”
“Our clients like it, and so do our prospects. I reserve all day Wednesday and Thursday for ‘talk’ time with anyone outside our organization. I wouldn’t be able to manage my time this way without HubSpot Meetings.”
“HubSpot Sales is a justifiable buy just for the calendar alone. It does so much more. Anyone on our team who needs to coordinate with someone outside of our team has HubSpot Sales Pro for the Meetings feature. This means trainers, project managers, recruiting, and sales.”
“We even use it for developers since our developers work one-on-one with our agency partners. We don’t gate our team from the world.”
“This tool has allowed us to be a very different solution in a very competitive space. Our clients come to us for the ‘experience,’ and this tool is one of many that supports a great experience.”
Jira
The best digital marketing software for agile project management is Jira.
“We use Jira to support agile project management for all of our internal and client marketing projects,” says Bill Peatman of Alaniz Marketing. “I love it because it helps us break down projects into the smallest elements and assign them to a team member with a deadline.”
“We set up a plan each week, everyone knows what they are accountable for, and we review results at the end of the week. It makes it very clear where improvement is needed.”
“Project management is critical for marketing agencies. We have multiple teams working on multiple projects, and with the Jira/agile solution, we always know the status of every task and every project. There is clear ownership of every detail,” Peatman says.
IMPACT’s Ramona Sukhraj also recommends Jira. “Aside from HubSpot, Jira is the hub of all activity in our organization, regardless of team, position, or seniority.”
“While at a high-level, it may seem like just a fancy to-do list, it’s become so much more than that. Jira gives everyone full transparency into their peers’ work. It what keeps us all on the same page, allowing anyone to evaluate workloads, project progress, capacity, and overall productivity.”
KISSmetrics
The tagline of this digital marketing tool says it all:
Accelerate growth by seeing what’s happening on your website and apps.
It’s good that you want to spend so much time on digital marketing in the early days of your business. But, do you really want to make decisions that aren’t having an impact?
You need to track and analyze every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).
With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.
Take, for example, its Analytics products. With a funnel report, you can see if there are any “leaks” in your business. Here’s a screenshot of what to expect:
Starting at $120/month, KISSmetrics isn’t the cheapest digital marketing tool on this list. Even so, it’s one that you’ll want to think about, as your business gets up and running.
With a variety of products at your fingertips, the insights you receive will be invaluable to your company’s growth.
Conclusion
As an entrepreneur, you can’t go wrong when you use top-of-the-line tools to aid in your business success. In this article, find out about effective digital marketing software applications that will take your business to a whole new level.