“Digital marketing software for agencies” is one of the essential things for this to increase the sales, traffic and to make your business popular among the people. You can find best digital marketing software for agencies at our site.
Digital marketing software for agencies help you to automate repetitive tasks and scale customer outreach. They allow your team to work seamlessly together, while providing a centralised location for asset storage and project collaboration. Here is a list of best digital marketing software for agencies, which you can use to grow your business.
Mapify360
Best for marketers.
Mapify360 is an application that will help you with finding unoptimized and unclaimed local businesses in any city anywhere in the world. It is a cloud-based software. It supports Windows and Mac OS. It is just a 3-steps simple system that will help you to get new customers and provide traffic to their doorstep.
There is a huge list of businesses that you can help optimize their maps and get more clients. It includes restaurants, car mechanics, coffee shops, hairdressers, etc.
Features:
- Mapify360 can find unclaimed or unoptimized local leads.
- It will be easier to create a professional PDF optimization report.
- It can guide you for claiming a business for any of your clients.
- It provides the features to optimize any local business for higher rankings.
Pricing:
Mapify360 is a one-time investment of $ 97. It is available at a discounted price for a limited period. There will not be any monthly fees. It offers a 30-days money-back guarantee.
Verdict: This software will help you with finding small businesses and to convince them that they require your services.
Act-On
Best for Mid to Large-scale enterprises.
Act-On is more than just a marketing automation software but is a cloud-based platform that helps marketers to stay communicated with their customers at every stage of buying. Act-On has great reporting metrics that help marketers to successfully analyze and evaluate their reports, insights, and campaigns.
It also lets you do inbound marketing, outbound marketing, drive sales, and check your marketing ROI.
Features
- Inbound marketing lets you build beautiful landing pages that help in conversion, improves your website engagement, convert your social media followers into leads.
- Outbound marketing helps you in automated nurture campaigns, lead scoring, and list management as well.
- Easy to use and setup, quick return on investment, native CRM integrations, easy administration, and quality support to customers.
- Generate useful reports and analytics with the help of campaigns, email performance, landing page, website traffic, conversions, etc.
- Act-On helps every type of marketers from small to mid and from large to diverse organizations to target their market much effectively.
Pricing
Act-On offers two pricing plans:
- Professional: For growing business and teams (starting at $900 per month).
- Enterprise: For large enterprises and organizations (starting at $2000 per month).
Verdict: Great marketing automation and lets you stay connected with your customers. It can be considered as one of the best available tools.
Pardot
Best for Mid to Large-scale sales and Marketing teams.
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Pardot is a Salesforce product of B2B marketing automation with the world’s top-rated CRM that helps marketers in creating meaningful connections and generating more pipelines.
It offers common automated marketing tasks such as creating campaigns, tracking customers, lead generation, designing landing pages, etc. for driving sales to market and sales organizations.
Features
- Visitor tracking feature allows you to track which type of customers are visiting your website and with what content they are engaged in.
- Hosted and tracked marketing files with marketing automation helps you to automatically generate tracking URLs for monitoring content more in-depth.
- Real-time SMS alerts for tracking every move of your prospects, lead scoring & grading and lead nurturing.
- Automated lead assignment for saving time and energy, forms and landing pages for driving more sales, and progressive profiling with fewer fields.
- Dynamic content for digitized experience, automated email marketing to the target audience, and closed-loop reporting for calculating ROI.
Pricing
Pardot offers three different types of pricing plans:
- Growth: For fuelling growth to business ($1250 per month).
- Plus: For growing business with automation and analytics ($2500 per month).
- Advanced: For advanced automation and analytics ($4000 per month).
Verdict: It comes with the world’s top-rated CRM and a powerful B2B marketing tool that is suitable for large teams and organizations.
Official Website: Pardot
Cake
Best for All types of Organizations.
Cake is one of the most powerful digital marketing and affiliate tracking software with high end integrated solutions to grow your business. It helps you to see clearly by managing, measuring, and optimizing marketing performance in real-time.
It allows you to perform all these tasks in one window through which businesses can have tighter control over their digital marketing with one software instead of using others for different purposes.
Features
- Real-time tracking allows you to track your marketing efforts and see how they are performing in real-time.
- Robust integration with dozens of partner apps helps users to streamline their workflows and you don’t need to switch from one app to another for small things.
- Unmatched insights and in-depth analysis that helps users to make more informed decisions and understand what is best for them.
- Affiliate tracking is the most powerful feature that gives you a clear vision of your affiliates, digital marketing spending, and transparency in marketing.
- Customer support is highly reliable as it provides quality services to its users 24/7 on phone calls.
Pricing: Like Marketo, Cake offers different solutions for different needs and its pricing is also not revealed. You have to request a quote or contact the sales for their pricing plans.
Verdict: Cake can be perfect for those who love tracking their customers, reports, and insights as it provides real-time tracking and powerful affiliate tracking software.
MailChimp
Price: Tiered pricing, plans start free and range up to $199
MailChimp is an email marketing and social advertising tool designed to automate and orchestrate campaigns.
You can track the traffic garnered from your campaigns — additionally, MailChimp offers multiple integrations with other SaaS companies. The tool is especially powerful for email drip campaigns. Ultimately, it’s a good option for engaging with your audience.
BuzzSumo
Price: Paid plans start at $79/month
BuzzSumo is a unique content research tool that identifies top influencers in your industry and helps you connect with them.
You can look up trending topics and define the scope of your search to generate both evergreen content, or trending content aimed at your desired audience.
From there, you can look at your content’s analytics and social mentions, and then measure performance accordingly.
Drift
The best digital marketing tool for adding chatbots to your website is Drift.
“Drift is an essential tool for moving cold prospects into consideration and offering a second net to catch a potential lead by answering the questions in their head while they’re actively browsing your website,” says Sculpt’s Josh Krakauer.
“It’s helped us personalize our consultative selling experience, surprise and delight visitors with conversational messaging, and answer specific, timely, technical questions that have won over strangers and converted them into leads.”
“Before Drift, there were only two options for communication with high-intent prospects—emails or meetings. We tried HubSpot’s live chat tool briefly, but options for automation and intro messages to hook someone into a chatbot were really limited.”
Fotor
The best digital marketing tool for free online photo editing is Fotor.
“I have so many reports and business banners to create, so a free online photo editor is very useful,” says Pinterest’s Marvin Kim. “I used to use Canva, but I discovered that Fotor is much cheaper and has more easy-to-use features like HDR and go art.”
Google Analytics
The best free digital marketing tool for all of your website analytics needs is Google Analytics.
“Your website is your best marketing asset,” says Orbit Media Studios’ Andy Crestodina. “And Google Analytics is the best tool for measuring its performance—from the first traffic source to the final conversion. Ask the best digital marketer you know if they could do their job effectively without it. See what they say.”
“We previously relied only on HubSpot analytics data, but we’ve found that Google Analytics adds indispensable additional data to the mix,” says Jonathon Stanis of Weidert Group.
“Google Analytics is important because it helps us determine what pages are causing issues on our site, what pages drive the most traffic, and how most users are flowing between all of our different pages,” Stanis says.
“In order to effectively build and run A/B tests and understand the basics of where your audience comes from and what they do/read on your website, you need web analytics,” says Ryan Abrams of InfiniGrow.
“Google Analytics provides me with clear visibility into the top-of-the-funnel performance of my marketing channels,” Abrams says.
Conclusion
The Internet is the new form of marketing, but not everything you do will be successful. You can get your website, business cards, and even your social media profiles set up correctly. But you also need the right digital marketing software for agencies. This will help you bring in more customers and improve brand recognition on social media platforms like Facebook and Twitter. The best online marketing software means less time spent working with spreadsheets or data entry forms. As a result, it allows you to track buyers better than ever before.