Interested in learning more about digital marketing software online, digital marketing software free, digital marketing tools 2022, or possibly even digital marketing software free? If so then you’re like most people and have a burning desire to find a good, free, and easy way to learn about all the different types of software available for your business.
I’ve often wondered what digital marketing software is. I considered turning to my Google results, but they all seem so complicated. I wanted something that would help me get a grasp on what is out there and what digital marketing software online even means. I wanted to know where I could go to find a good digital marketing tool that wouldn’t break the bank as I’m on a small marketing budget, and am not running a huge business yet.
Buffer
The best Digital Marketing tool for Social Media
Even though there are many different types of Social Media tools, I decided to include one that is popular among many social media professionals.
Buffer is definitely one of the most famous Digital Marketing tools for Social Media out there. One of the biggest reasons for that is the fact that Buffer is free if you are managing a single business.
So if you are not managing Social Media accounts for multiple companies, Buffer is your best bet!
Buffer features
Buffer has many features. Some of them are free, some of them are premium and require little investment.
Here is what I like the most about Buffer:
- All Social Media accounts in one place
- Super easy Social Media scheduling
- Detailed Social Media analytics
- Multiple team members
- Sharing content right from where you find it
- Sharing parts of content such as images
- Excellent customer support
- Social conversations in your inbox
- Easy integrations with other tools
Slack
Price: Free for small or medium companies, custom pricing for enterprises
Slack is one of the favored communication services in business today.
It operates in channels designated for certain information, so business conversations don’t get distracted or cut-off by tangents about where everyone wants to go for team lunch. It facilitates, de-silos, and focuses collaboration between employees and teams.
It’s an excellent tool for networking and meeting others in the digital marketing space, and gives you the freedom to join or leave channels as needed.
Because it’s such a popular communication channel, it has wide-ranging integrations with plenty of other tools. You can tack on a seemingly unlimited amount of integrations and Slack applications to make the tool even more powerful — for instance, many teams will pipe in A/B test results, analytics notifications, new customer or transaction notifications, or even sales or customer support bots. While undeniably powerful, Slack is easy to start using immediately.
Trello
Price: Paid plans range from free to $20.83 per month for enterprise
Trello is a content management tool that many organizations use for brainstorming and strategizing content — in fact, we use Trello at HubSpot to know when our blog posts are scheduled for publication.
The reason Trello is so appealing is that it’s free for small teams and businesses, and it provides a visual way to brainstorm and schedule content online — even if your team is remote or global. Additionally, it’s easy to assign multiple employees to a card, so you know who’s in charge of writing, editing, or adding CTA offers to a post.
Users can create cards and include notes on the card topic, as well as create deadlines and assign topics to certain teams. Trello facilitates collaboration and provides clarity on projects in the pipeline.
Canva Business
Price: Plans start free, $12.95/month for teams, or custom pricing for enterprises
Canva is a drag-and-drop design platform that allows users to create images using custom pictures, icons, shapes, and fonts from the Canva catalog. It offers an aesthetically-pleasing, simple way to design your own logos, presentations, images, or graphs based off your team’s needs.
Additionally, Canva cuts out the need for an experienced designer and enables you to create the exact visual you have in mind using their vast image collection.
Google AdWords
Price: AdWords run on a pay-per-click model
Google AdWords is one of the most popular options for advertising your business on Google’s search engine results’ pages. Payment is based on either a pay-per-click or pay-per-call structure.
Google AdWords hosts the Google Keyword Planner, where you can research which keywords you want to include in your ad and your other content. You can set budget caps on how much you want to spend. Ultimately, the tool helps you funnel more prospects to your website.
AdWords is an excellent way to display your products or services on Google’s results pages for very specific queries. For instance, let’s say someone searches for “best CrossFit gym in Austin”. Sure, you could work on your SEO and hope to appear organically — but you can also bid on the keyword and appear at the top of the page, enabling you to capture tons of high intent visitors.
Survey Anyplace
SurveyAnyplace is the best tool for marketing professionals to create fun and interactive quizzes, assessments, and surveys for their targeted customer base. It is a great digital marketing tool that will enable you to engage with your target audience and help build brand identity and personality.
If you are bored of traditional surveys to know the current demand for a product or business, you can use this tool to implement some quality surveys for your digital marketing campaigns that will help you in the long run.
Source: SurveyAnyplace
The features of SurveyAnyplace:
- Allows you to create questionnaires which return valuable insights
- Provides personalized advice in return to the respondents
- Helps in understanding the market demands, what customers want, what features are they looking for, and more.
With SurveyAnyplace, you can reflect your branding on questionnaires and surveys and build your own brand. In simple terms, based on the user experience, you can create your own brand that stands up to your customers’ expectations. The best part is that the platform allows you to formulate your own questions, and you can include images as well in your surveys.
The surveys you provide are well-designed, simple, and compatible with mobile devices.
All in One SEO
Price: Starts free, paid plans start at $49.50/year
All in One SEO (AIOSEO) is a top-rated plugin for WordPress websites, with over 2 million installations. The tool includes a variety of features designed to help you optimize your site and your content for search engines.
This tool provides an actionable checklist that helps you focus on fixing errors and making common adjustments to maximize click-through rates. Additionally, with AIOSEO, you can complete a whole-site audit, optimize pages for WooCommerce, and even improve your local SEO.
Proof
Price: Tiered pricing based on the volume of your website traffic, starting at $24/month
Proof connects to your CRM or website and uses social proof to boost conversions on your site. They implement social proof messaging (i.e. “25 people are viewing this post right now”), reviews, and videos geared towards targeted customers once they visit your site.
The popular Live Visitor Count and Hot Streak notification features boost customers’ perception of your brand, and lets prospects get a look at how other people respond to your product. Additionally, it’s super easy to install — you just copy and paste their pixels into your site.
You can identify your visitors and examine their journey throughout your site, which can help optimize your site design for higher conversions. It integrates with an impressive amount of other software systems and is optimized for mobile.
Google Analytics
Price: Free
Google Analytics is the gold standard for website analytics. Nowadays, it’s hard to operate as a digital marketer if you don’t have some level of Google Analytics expertise.
At its most basic level, Google Analytics can show you who is coming to your website, from where, and on which pages they’re spending most of their time. Beyond that, you can set up goals to track conversions, build an enhanced ecommerce setup, and track events to learn more about user engagement.
Truthfully, barely a day goes by that I don’t use Google Analytics. To learn more, check out The Ultimate Guide to Google Analytics in 2019.
MailChimp
Price: Tiered pricing, plans start free and range up to $199
MailChimp is an email marketing and social advertising tool designed to automate and orchestrate campaigns.
You can track the traffic garnered from your campaigns — additionally, MailChimp offers multiple integrations with other SaaS companies. The tool is especially powerful for email drip campaigns. Ultimately, it’s a good option for engaging with your audience.
Asana
Price: Tiered pricing, free to $19.99/month, with custom enterprise options
Asana is a collaborative workflow management system with a visual emphasis designed to streamline and de-silo information and goals between teams.
Asana allows you to do several things:
- Record and visualize projects to be completed
- Map out deadlines and prioritize tasks
- Assign tasks to certain team members
- Identify points of friction and bottlenecks
- Report on projects quickly and openly
- De-silo data between teams
The Portfolios function also lets you keep track of every project’s status, ensuring that your team members have the support and motivation to get out their digital marketing initiatives on time.
BuzzSumo
Price: Paid plans start at $79/month
BuzzSumo is a unique content research tool that identifies top influencers in your industry and helps you connect with them.
You can look up trending topics and define the scope of your search to generate both evergreen content, or trending content aimed at your desired audience.
From there, you can look at your content’s analytics and social mentions, and then measure performance accordingly.
SEMRUSH
SEMRUSH is an all-in-one marketing toolkit that helps grow the online visibility of the business with SEO, content marketing, market research, advertising, social media management and search engine reputation management.
Source: SEMRUSH
The features of SEMRUSH:
- Helps in boosting organic traffic with the SEO tools and workflow
- Assist in creating the content which ranks
- Unveils competitors’ strategies and tactics
- Helps you discover the ways of reaching more prospects with less spending
- Supports in building social media strategies.
As per their official website, 7 million marketing professionals like to use SEMRUSH as their digital marketing tool. The tool has won many awards as the best SEO software. The tool is very easy to use where you just have to search out your keyword strategies, apply them and start tracking them. The tool is free for trial, but the user has to opt for paid plans after seven days.
Conclusion:
If digital marketing is what you do, then chances are you’ve wanted to track just how your tweets and social media posts are performing. You probably already use a tracking link for Google Analytics, but with Twitter and Facebook, it’s not always that easy to track them. This is where free digital marketing software can come in handy.