You can find in this page, reviews for the top digital marketing software programs available. We have listed different programs for different methods within digital marketing. Each program offers something unique so you should read through each one to see which is best for your current situation.
Digital Marketing Software is available for free download on this website. Every digital marketing software has its own features like social media marketing software, SEO software, content management systems (CMS), email marketing software, etc.
WASK
Best for beginners, small business owners, digital marketing professionals, corporates, and agencies.
WASK is an all-in-one online software that enables you to easily manage all your digital ad accounts on a single platform. Users start to design, create, manage and optimize their Facebook, Instagram, and Google ads immediately after connecting their ads account1 into WASK.
One of the best qualities of the software is being super easy to use. Even beginners and those who want to start from scratch can place ads in minutes using WASK.
Features
- Finding the perfect audience with AI. Based on data of website and social media accounts. Also integrated with Facebook Pixel.
- Free design tool. Free templates, layers section, lots of stock images, background colors, shapes, emojis, and story borders. Simply everything you require when you design for social media.
- Automation features such as Autopilot, Scheduler, and A/B Test. Buys you extra time.
- Optimization features such as performance comparison and reporting tools. Increases your ad efficiency.
- WordPress integration enables you to use the data of your website.
Pricing
WASK offers three types of different pricing plans:
- Basic: For those who have only one ad account ($9 per month).
- Premium: Up to 4 ad accounts ($19 per month).
- Professional: For professionals, marketing teams, and brands ($99 per month).
Every plan can benefit from all the tools. WASK also offers 15 days of free period for those who want to try. The software does not require billing info before the free trial ends.
Verdict: Suitable if you are a beginner and want to learn fast. Definitely cheap compared to what it offers. Good to see the data from every ad account on a single screen.
Oribi
Best for businesses of all sizes, business websites, eCommerce shops, and marketing agencies.
Oribi helps digital marketing by providing actionable insights on multiple attributes. It is an all-in-one marketing analytics platform. With the use of Oribi, you will find the right channel to invest in. Its Visitor Journeys capabilities make every step of individual visitors accessible and enable you to understand their specific behavior.
Features:
- Oribi provides ready-made beautiful reports.
- It has the facility to schedule the sharing of reports automatically.
- Oribi’s marketing attribution capabilities make the planning of marketing activities easier.
- Its optimization features will uncover the details like events that drive conversions, and where you lose the prospects, etc.
Pricing: Oribi can be tried for free. The Business Website pricing plans start at $630 per month, eCommerce shops plans start at $540 per month, and marketing agency plans start at $900 per month. All these prices are for annual billing.
Verdict: Oribi is an all-in-one tool for marketing analytics and can empower businesses of all sizes. It helps businesses for making smarter, data-driven decisions. The tool has cutting-edge technology and contains powerful features.
HubSpot
Best for Businesses of all sizes.
HubSpot is inbound marketing, sales, and service software that helps you to grow your business without any compromises.
It has more than 56,000 customers in over 100 countries and also integration with 200+ apps. Moreover, it also provides completely free CRM at its core because they believe that every organization must have a unified view of its customer database.
Features
- All in one inbound marketing software with features like blogging, landing pages, email marketing, automation, lead management, analytics, CMS, social media, SEO, etc.
- Free CRM (Customer Relationship Management) system that helps you in generating leads, increasing revenue, and tracking your customer data.
- Build, design, and modify your website without any knowledge of IT with drag-drop functionality, effective landing pages, and email templates.
- Drive more and more traffic and get your content in front of the right people with real-time SEO suggestions.
- Convert visitors into conversion leads, track your targeted customers, and generate actionable insights and reports.
Pricing
HubSpot offers three types of different pricing plans:
- Starter: For those who have just started ($35 per month).
- Professional: For automation and personalizing your marketing ($560 per month).
- Enterprise: For managing teams and brands ($2,240 per month).
You can also get HubSpot marketing tools for free. Just follow three easy steps, upload the HubSpot zip file to your website, and there you are.
Verdict: The best tool available for all types of inbound marketing techniques and free CRM.
Ahrefs
Price: Tiered pricing, ranging from $99 to $399
Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. They have data for around 150 million keywords in the U.S., and even more for 150 other countries.
Ahrefs is great for competitive analysis, allowing you to check out who is linking to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas.
The Top Pages tool lets you see which pages get the most traffic, and you can see the amount of traffic going to competitors’ sites.
Ahrefs is one of my favorite SEO tools. It constantly impresses me with features I use daily, and I learn about new features all the time. It’s easily the most robust product in this space.
Proof
Price: Tiered pricing based on the volume of your website traffic, starting at $24/month
Proof connects to your CRM or website and uses social proof to boost conversions on your site. They implement social proof messaging (i.e. “25 people are viewing this post right now”), reviews, and videos geared towards targeted customers once they visit your site.
The popular Live Visitor Count and Hot Streak notification features boost customers’ perception of your brand, and lets prospects get a look at how other people respond to your product. Additionally, it’s super easy to install — you just copy and paste their pixels into your site.
You can identify your visitors and examine their journey throughout your site, which can help optimize your site design for higher conversions. It integrates with an impressive amount of other software systems and is optimized for mobile.
Aiva
The best digital marketing software for conversion optimization is Aiva.
“We previously had to involve our whole team in order to optimize conversions for on-site campaigns via multivariate testing,” says Kei Matsuyama of digitalrush. “This tended to be cost-prohibitive for our smaller business clients.”
“We love Aiva because its AI platform makes our lives easier by helping streamline the conversion optimization process.”
“The campaign builder allows us to target, test, and optimize specific on-site content based on user behavior. We can essentially retarget and customize the experience over different devices at little cost to our smaller business clients.”
Beacon
The best digital marketing tool for rapid ebook creation is Beacon.
“We used to have a long process of content research, creation, design, revisions, etc.,” says Andrew Brockenbush of Beefy Marketing. “Using Beacon, that has now been streamlined to allow anyone on our team to design a lead magnet for our clients.”
“Beacon has well-designed templates to choose from, you can customize colors, layout, etc., and it makes it way easier for our copywriters to put together the entire lead magnet. This speeds up the launch process and saves us money.”
“These are the most important features:”
- “PDF reporting: I can get analytics on the people looking at my lead magnets. This is amazing for improving our content!”
- “WordPress to LeadMagnet: With just a few easy clicks, I can quickly turn any existing blog post into a full lead magnet: e-book, checklist, etc. This is an awesome way to repurpose content and get people subscribed to your list.”
BuzzStream
The best digital marketing software for keeping track of influencer outreach is BuzzStream.
“I used to track all my outreach with excel spreadsheets, and even though it was useful (and free), it took a long time to update and keep track of my conversations,” says Jonathan Nuñez of John’s IMSecrets.
“Now, I don’t have to worry about that. BuzzStream does that for me automatically so I can focus on what’s important to my business: building relationships and content promotion.”
Conclusion
If you really want to start making money, then you need to utilize the tools that help you in such a way that you can focus on getting more traffic and sales for your blog. While without these tools, an individual will only be able to make a few sales per month at most. When one starts to utilize all the available tools, they can easily see growth in their monthly revenue going up rapidly within a short period of time.