Digital marketing is about bringing your company’s customer in the digital era and adapting to changes faster than the competition. If you are planning to become one of the best digital marketers of this decade and have a solid knowledge of what different digital software as well as tools can bring to your business, keep reading. These are some of the top and best digital marketing software out there that will help you build, manage and connect your business online efficiently.
Digital marketing tools are becoming increasingly popular within the business world. More and more companies are using digital marketing software to succeed. One of the best ways to learn more about digital marketing is by using digital marketing software. You don’t need to pay for information that you can get for free. The list below gives you many different ideas to help you get started in your new career as a digital marketer.
Ahrefs
According to the marketing experts we surveyed, the best digital marketing tool for deep diving into your SEO metrics is Ahrefs.
“Before using Ahrefs, we used SEMrush, BuzzSumo, and various free keyword tools,” says Sam Zastrow of Madison Marketing Group. “But Ahrefs has the richest and most helpful set of keyword data that we’ve seen.”
“Its domain-based link, keyword, and traffic reports are super helpful for sales prospecting and calls, and the content reports help us research top-performing content for blog posts,” Zastrow says.
Angela Han of Sharp Growth also recommends Ahrefs for its large dataset and says that “it’s good for competitive analysis and finding out what your clients’ competitors are up to.”
“Its SEO audits are a massive help in identifying issues on our site, but the main advantage of Ahrefs is the backlink opportunities that can be found with it,” says Louis Watton of Shiply. “Everything from broken links to competitor backlink research is not just possible—it’s also easy—which saves us time.”
“I hate to be an Ahrefs fanboy, but we simply could not live without it,” says Adam Copley of MediaSkyscraper. “It’s the second biggest crawler on the internet and has been crafted with UX in mind at every turn. It drastically reduces the time incurred to run our SOPs, and it just works – no bugs, no downtime, no issues.”
Aiva
The best digital marketing software for conversion optimization is Aiva.
“We previously had to involve our whole team in order to optimize conversions for on-site campaigns via multivariate testing,” says Kei Matsuyama of digitalrush. “This tended to be cost-prohibitive for our smaller business clients.”
“We love Aiva because its AI platform makes our lives easier by helping streamline the conversion optimization process.”
“The campaign builder allows us to target, test, and optimize specific on-site content based on user behavior. We can essentially retarget and customize the experience over different devices at little cost to our smaller business clients.”
Basecamp
The best digital marketing tool for all-in-one project management and collaboration is Basecamp.
“Basecamp is designed as a simple—yet powerful—project management tool, which is perfect for agencies,” says AdEspresso’s Paul Fairbrother.
“As well as having chat rooms, it can be used to store files and templates and provide project timelines, so it’s more flexible than Slack. The client can upload files to their particular project as well.”
“One of the great things about Basecamp is it has a flat fee of $99 a month for unlimited users. So as your business scales, the price doesn’t—it stays affordable,” Fairbrother says.
Buffer
Even though there are many different types of Social Media tools, I decided to include one that is popular among many social media professionals.
Buffer is definitely one of the most famous Digital Marketing tools for Social Media out there. One of the biggest reasons for that is the fact that Buffer is free if you are managing a single business.
So if you are not managing Social Media accounts for multiple companies, Buffer is your best bet!
Buffer features
Buffer has many features. Some of them are free, some of them are premium and require little investment.
Here is what I like the most about Buffer:
- All Social Media accounts in one place
- Super easy Social Media scheduling
- Detailed Social Media analytics
- Multiple team members
- Sharing content right from where you find it
- Sharing parts of content such as images
- Excellent customer support
- Social conversations in your inbox
- Easy integrations with other tools
Also, I really like how Buffer describes its business values.
Digital Marketing tools for CRM and Email Marketing
Email Marketing and CRM are two types of must-have Digital Marketing tools. Collecting contacts and generating new leads is one of the most common goals for every modern Digital Marketing professional.
Managing these contacts, and engaging them further until they become customers, is much easier when using the right CRM and email marketing tools.
While CRMs are as popular in the world of sales, email marketing tools are reserved just for marketers.
Here is my favorite email marketing tool and Digital Marketing tool overall.
HubSpot
HubSpot, the mother of inbound marketing, is my favorite digital marketing company in general. Not only that they have built an awesome digital marketing tool, but they are also the founders and the biggest educators in the world of inbound marketing.
Consequently, their tool is now known as the most complete and most robust digital marketing tool out there!
HubSpot features
I have started using HubSpot around 6 months ago. Even though it wasn’t so easy to set the thing up, once you do that, your job as a digital marketing becomes uncomparably more productive, effective and much more fun!
I often say that “there is nothing you can’t do with HubSpot”! Everything you imagine, you can make it work inside of HubSpot. Its robustness has made it the leading digital marketing tool in the world.
Some of my favorite HubSpot features include:
- Forms
- Landing pages
- Lists and segmentations
- Smart lists
- Call-to-actions
- Beautiful reports and analytics
- Workflows and flawless automation
- Collaboration with sales and customer success
- Endless integrations
- The best customer support ever!
Check all the other HubSpot features for marketing!
The problem with HubSpot is that it is VERY expensive. However, if you are a startup, you can get a very good deal.
Beacon
The best digital marketing tool for rapid ebook creation is Beacon.
“We used to have a long process of content research, creation, design, revisions, etc.,” says Andrew Brockenbush of Beefy Marketing. “Using Beacon, that has now been streamlined to allow anyone on our team to design a lead magnet for our clients.”
“Beacon has well-designed templates to choose from, you can customize colors, layout, etc., and it makes it way easier for our copywriters to put together the entire lead magnet. This speeds up the launch process and saves us money.”
“These are the most important features:”
- “PDF reporting: I can get analytics on the people looking at my lead magnets. This is amazing for improving our content!”
- “WordPress to LeadMagnet: With just a few easy clicks, I can quickly turn any existing blog post into a full lead magnet: e-book, checklist, etc. This is an awesome way to repurpose content and get people subscribed to your list.”
All in One SEO
Price: Starts free, paid plans start at $49.50/year
All in One SEO (AIOSEO) is a top-rated plugin for WordPress websites, with over 2 million installations. The tool includes a variety of features designed to help you optimize your site and your content for search engines.
This tool provides an actionable checklist that helps you focus on fixing errors and making common adjustments to maximize click-through rates. Additionally, with AIOSEO, you can complete a whole-site audit, optimize pages for WooCommerce, and even improve your local SEO.
MailChimp
MailChimp is a social advertising and email marketing tool designed to orchestrate and automate digital marketing campaigns. It is one of the best digital marketing tools you can get to improve your campaigns and track the traffic generated. Moreover, the platform allows multiple integrations with different SaaS companies. The tool is quite efficient for email campaigns, using which you can engage with your audience. MailChimp is a well-renowned name in the world of email marketing.
The features of MailChimp:
- Creates better content with easy-to-use design tools
- Use Ai-powered assistant for generating custom designs.
- Create personalized emails and get up to 6 times more orders using marketing automation
- Provides tools for getting insights and analytics at one place
- Also, provide a free plan for small marketers.
Google Ads
Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights.
The features of Google Ads:
- Drive website visits
- Increase the call calls from customers through a click-to-call button
- Increase footfall in your shops
People need to learn Google Ads first in order to use it effectively; else you will be wasting your money (Learn to create Google ads here). The best part about Google Ads is that return on investment (ROI) is relatively easy to measure. Moreover, new artificial intelligence features make the platform a lot faster and easier to use. The AI features can help you get results faster in Display advertising.
The multiple targeting options allow you to target your customer base based on different factors like age, gender, location, profession, etc. This is something that you will not find in other digital marketing tools.
Most importantly, you can access Google Agency Account Strategist, where you can learn about the latest features that Google provides. Moreover, access to this means access to some beta testing as well.
Conclusion:
There can be a lot of hype and misinformation surrounding what digital marketing software you should be using (if any). Why is this important? If your using the wrong tools, you could be wasting money on software you don’t need. Or, you could be missing out on the tool that will revolutionize your business!