Digital marketing is a term used to describe marketing efforts over digital media. It includes internet marketing, social media marketing, mobile marketing, e-mail marketing, or any means by which a business can reach customers or potential customers via digital media. Digital marketing tools are the applications and software programs necessary for different kinds of digital marketing. Digital marketing tools support written text content with visual material like images, graphics, and audio files.
There are several digital marketing software tools used to perform various digital marketing tasks. Before choosing a digital marketing software, a business needs to analyze the purpose behind using digital marketing software. To analyze the purpose, a marketer needs to know which type of system is used for digital marketing activities. This may help find out what type of system is required for his/her task.
1) Google analytics
No matter your business, a highly functional website is an essential part of your digital marketing strategy. Google Analytics is one tool that your business must have to understand how your website is performing and get insights into your audience’s responses. The data you collect from your Google Analytics can go a long way in creating all your marketing strategies.
2) Mixpanel
Mixpanel is another analytic tool that can give you the insights you need. We recommend it along with Google Analytics because it is faster, and you can get more holistic insights than Google analytics. The significant difference in both these tools is that Mixpanel focuses on event tracking while Google Analytics relies on page
3) DashClicks
DashClicks is one tool to have in your arsenal if you are running a digital marketing agency. This automation tool can take care of your client’s every marketing need, from website development to directory listings.
You can use this tool to scale your services without investing in an in-house team. Another added benefit of DashClicks is that it comes with three unique inbuilt tools known as:
- Agency Website: This in-built tool helps you design your agency website within minutes and customize it as per your requirement, eliminating the need for month-long coding and development processes.
- InstaSites: Through InstaSites, you can build websites for your clients with no explicit coding knowledge or hiring website developers. You can even make them in bulk, saving you a lot of time and money.
- InstaReports: This fantastic tool helps you create campaign reports for potential clients to help them see why they need your agency’s services for their business to grow.
4) PersistIQ
PersistIQ is an email automation tool you need to have for your email marketing campaigns. This innovative tool helps you write personalized emails to your prospective buyers and has a tracking mechanism to help you see how well you are doing. This tool is best suitable for ABM campaigns.
5) Benchmark
Benchmark is an interesting option for any business looking for a well-designed and easy-to-use email marketing tool.
While not quite as well known as other tools in the top ten, they’ve become an increasingly popular response to “Which tool are you moving to?” in our survey.
Benchmark does everything pretty well and are reasonably priced, but there’s one thing that really sets them apart from other email marketing tools – and that’s designed.
Everything from their templates to the platform itself is beautifully-designed – and not just visually attractive, but great user experience. While that may seem trivial to some, it makes all the difference when it comes to understanding your data and creating the right impression with contacts.
6) Elink.io
elink.io is an amazing all-in-one content curation & marketing tool that helps marketers and content creators publish email newsletters, web pages, and embed web content by just adding web links!
Turn any web links (articles, videos, etc.) into visual content in seconds. You can convert weblink collections to email newsletters and export them to MailChimp, Gmail & all third-party email providers that allow HTML code (including Campaign Monitor, MadMimi, Active Campaign, etc.).
You can also track content performance and engagement levels on the content you create.
link offers 19 beautiful pre-built responsive layouts, so you never have to worry about design and can just focus on your content. This time-saving tool will change the way you create and share content.
7) Optimizely
Considered by many as the world’s leading experimentation platform, Optimizely empowers marketing and product teams to test, learn, and deploy winning digital experiences.
Optimizely takes out the guesswork by allowing marketers and product teams to test headline ideas, images, CTA’s, colors, graphics, in-code pricing algorithms, and more.
Optimizely lets you control how many people see your experiments and then measures their responses by segment. With Optimizely’s patented Stats Engine technology, marketers can expect fast and trusted results.
8) Drip
I think it’s fair to say that Drip’s focus is on smaller to medium-sized e-commerce businesses, whereas our next email marketing tool (Omnisend) seems better suited to the larger e-commerce stores.
As you’d expect, Drip integrates deeply with all mainstream e-commerce platforms like Shopify, Magento, and WooCommerce – as well as the more obscure and custom-made ones.
With built-in revenue analytics and tools to engage customers across multiple channels (from social channels to SMS) Drip is ideally positioned as a powerful tool for growing e-commerce stores.
Features
- Visual automation
- Email and SMS marketing
- Dynamic e-commerce content blocks
- Discount codes
- e-commerce Segmentation
- Retargeting
- e-commerce store integrations
- Reporting dashboards
- Split testing sequences
9) Omnisend
Omnisend is quickly becoming one of the leading marketing platforms for e-commerce stores.
Designed to help e-commerce brands control their marketing across multiple channels, Omnisend offers automated email, SMS, push notifications, and most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp – which they claim have 10X higher click-through rates than email.
By focusing purely on e-commerce, Omnisend has built innovative email templates designed to reduce cart abandonment and drive repeat buyers. From ‘wheel of fortune’ offers to virtual scratch cards and birthday discounts, it’s evident that Omnisend’s built by a team intimately aware of what works in e-commerce.
As you’d expect of an e-commerce email marketing tool, Omnisend hooks into most e-commerce platforms, including Magento, Shopify, and BigCommerce. Where Omnisend goes one step further is in integrating with review, loyalty and help desk platforms, such as Yotpo, Smile.io, and ReCharge.
This not only enables Omnisend to report on how your campaigns impact sales, but enables you to trigger email, SMS, and social campaigns based around your customer behavior to reduce cart abandonment, increase return buyers, drive more product reviews, and more.
10) ProfitBooks
Most businesses need help managing their finances and using an accounting tool is far more efficient, accurate, and cost-efficient. ProfitBooks is one such accounting software that you can use for your business.
This free online accounting software helps you manage your entire business accounting process including tax returns, manual journal entry, and online consultation with an accountant.
The salient features of this software include:
- Professional invoices: Invoices are an essential financial element of any business to maintain a steady cash flow. With ProfitBooks you can create professional invoices with a few clicks and send them to your clients to keep your AR on track. Timely invoice reminds also facilitate your cash flow.
- Inventory management: Another financial aspect that ProfitBooks can take care of is your inventory and sales tracking. You can track the inventory in each step of your manufacturing process efficiently even at multiple production sites and product batches.
- Chat support: Another essential feature that makes ProfitBooks one of the best software in the market is that it provides online chat support to help you out when you get stuck somewhere.
Conclusion:
Given the increasing competition in the market and more companies venturing into the social media realm, digital marketing has become a highly essential aspect of marketing. What was once considered to be a simple and inexpensive way to promote oneself and one’s business has transformed into a full-fledged phenomenon of operation.
To make your business stand out among the rest, you not only need to promote your brand— but also need to track what others are doing in this sphere. This necessitates the usage of digital marketing software tools