Did you know that online marketing is one of the fastest growing industries right now? There are so many digital marketing tools out there to choose from, yet the most successful marketers have certain essentials at their disposal. Learn which free digital marketing tools 2021 are available.
The redesigned Digital Marketing Tools 2021 guide covers the digital marketing tools that you need to know about for the year 2021. From online marketing tools, social media marketing to email marketing, you’ll find it all here!
HubSpot
Price: Free, or up to $3,200 per month for enterprise, depending on your plan
HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you’ll have everything you need to grow your business and increase conversion rates.
Several of HubSpot’s products start out free. You can set up lead capture forms, send kickback emails, and get basic analytics reports for free. Additionally, you can track emails, schedule sales meetings, and live chat with visitors. You can even set up a help desk and ticketing system on the freemium plan, and then pipe everything into the free CRM to get a full view of your customer.
Of course, things get more sophisticated from there with Starter, Professional, and Enterprise tiers. And if you work with other marketing technology products (such as others in this list), it’s highly likely you’ll be able to integrate and use them with HubSpot.
BuzzSumo
Price: Paid plans start at $79 per month
BuzzSumo connects influencers with companies looking the partner with them. This tool is great for companies who are unsure of how to reach their target demographic. The user can search the database of top influencers in their field of expertise, and then reach out to form affiliations.
BuzzSumo also gives you the ability to view past trending topics and mentions. The analytics feature can give you a peek at what you should be monitoring, as well as areas you can improve.
Finally, you can use the tool to analyze the content most shared and referenced. Who is linking to it and sharing it, what do their follower counts look like, and how can you get on their radar? BuzzSumo helps you answer this.
Moosend
Price: Starts free and goes up from $8+ per month, based on the number of subscribers
Moosend is an email marketing and marketing automation platform that offers a wide range of features such as marketing automation, subscription forms, and landing pages.
The platform’s main features include:
- Email templates and an easy drag-and-drop editor that requires zero code knowledge.
- Advanced tracking and automation options.
- Reporting and analytics for more data-driven decisions.
For users that would prefer not to switch from one tool to another, there are more than 80 integrations with CMS, CRM, eCommerce, lead generation, and list validation tools. The Salesforce, Zapier, Facebook Lead Ads, and WooCommerce integrations are among the most popular ones.
All in all, Moosend’s email marketing and marketing automation options allow users to create email newsletters, landing pages, or subscription forms while providing them with data to make meaningful decisions.
Pepipost
Price: Starts free with tiered pricing based on email volumes from $25 per month for 150,000 emails
Pepipost is a cloud-based email delivery service that helps businesses send important emails like notifications, newsletters, and updates fast. Their average delivery times are less than five seconds.
You can send billions of emails per hour with their scalable servers and reach the maximum possible inboxes powered by their AI-optimized inboxing.
The platform’s features include:
- Fast email delivery and inboxing that easily integrates with your custom applications including open source email marketing platforms like Mautic and Mailtrain
- Multi-user rights management so you can share access to the dashboard without worrying about your data
- Subaccounts to manage the billing and quotas for multiple sending domains from a single place
- An AI-optimized backend that allows the identification of users most likely to engage, the best time to send, and the optimum throughput to reach inboxes without overloading recipient servers
If you’re switching from an existing email delivery service, the APIs are easy to implement and their dedicated support team can assist with complete onboarding.
SendX
Price:$7.49 per month (billed annually), for up to 1,000 subscribers
SendX is an easy to use and affordable online marketing tool that enables you to reach your email subscribers and grow your audience.
With SendX, you can build your email list using email popup forms, inline forms, and landing pages. You can design your forms with ready-made themes, and integrate them with any website.
The WYSIWYG email editor helps you design emails without HTML, using pre-built email templates, personalization, and even a countdown timer.
You can make sure you’re sending the right message to the right user at the right time. Email drip sequences and audience segmentation makes it easy to automate your email marketing. And the email campaigns are optimized based on more than 30 parameters such as time zone, domain name, past open rates, and more.
A heatmap report gives you a quick overview of which CTAs are working and which links people are clicking visually.
The pricing is straightforward, and every SendX paid plan comes with the ability to send unlimited emails to opted-in subscribers. No hidden limits or charges.
Proof
Price: Tiered pricing based on the volume of your website traffic, starting at $24 per month
Proof is designed to help you display your social proof on your website in the most effective and convincing way possible. It’s very easy to download — all you have to do is copy and paste their pixel onto your site page.
Once you paste the pixel, it will integrate with your site (or CRM) and show your targeted customers:
- Social media posts
- Reviews
- Video testimonials
- Hot streak notifications
- Live Visitor counts
Additionally, you can get a look at your customer’s demographics by looking at their Visitor ID information.
Survey Anyplace
Price: Tiered pricing, starts free and goes to $42+ per month for enterprise
Survey Anyplace has streamlined the survey creation experience by allowing you to build your own surveys and tailor them to your brand’s unique needs.
Far from the classic survey creator, they have streamlined for mobile and optimized the survey experience so that it’s quick and simple, with a heavy visual emphasis if desired.
The more accurate data you get from your users, the better your insights can be — ultimately, surveys are one step in the direction of increasing your conversions.
Trello
Price: Tiered pricing, starts free and goes to $42+ per month for enterprise
Trello is a content brainstorming and calendar service that allows you to collaboratively create and share ideas across multiple individuals and teams.
It operates more as a content planner than content scheduler — you can create notecards for article topics, marketing campaigns, or other subjects your team may focus on. On each card, users can take notes, record instructions, update the project status, and assign cards to certain people.
Trello is a comprehensive tool for content strategists looking to really plan out their editorial calendar.
Google Analytics
Price: Free for the standard version, $150,000 for Google Analytics 360
Analytics is a free service offered by Google that allows you to track and analyze customer data. It’s the most ubiquitous analytics tool on the web, and for good reason — it’s simple to use, but it’s also powerful and highly customizable.
While all it takes to get started is a simple javascript snippet (best implemented via Google Tag Manager), what you can do with the tool is really only limited by your imagination (and possibly your developer’s time). I don’t know many marketers who don’t have at least a very basic understanding of Google Analytics traffic reports.
MailChimp
Price: Tiered pricing, free to $199
MailChimp is a popular email marketing tool and offers several key features:
- Website traffic tracking
- Email templates
- Drip campaign design
- Widespread software integrations
- It’s free for small companies
MailChimp automates your emails and makes campaign design a breeze. It’s a simple tool to use, although some of their marketing automation features are a bit limited. If you want something more robust, you might want to consider a tool such as Autopilot or HubSpot. But if you’re just starting out, MailChimp is great.
Go Daddy
Whether you are creating a new website, self-hosting your company’s blog, or creating a work server, its essential to discover a hosting platform that works for you. One great example is Go Daddy, a website server that offers something for everyone. Novice website creators can choose from a multitude of templates, complete with social media widgets and simple image tools to create a visually pleasing website in a short amount of time. This is the perfect tool for first time website creators who are looking for easy to achieve quality results. To underscore this point, Go Daddy provides global assistance 24 hours/day, 365 days per year. For Blog creators, Go Daddy gives access to unlimited bandwidth and WordPress compatibility, as well as 150GB of disk space. Looking to transfer an existing blog to the Go Daddy platform? With an easy to use exporting service, you’ll have your new site up and running in no time.
LinkedIn has changed the workplace meetup structure in a dramatic way. Small businesses looking to source the best new talent for their startups now have access to not only their own networks, but also the networks of their contacts. LinkedIn provides an online directory of resumes, a chance to connect with like-minded individuals, and a platform to source and find careers. A good idea is just that, and idea, and without talented individuals, it may never come to fruition. Starting your business with a tight team of experienced, talented people is the first step to success, and LinkedIn is an ideal way to achieve that.
Slideshare
We are living in a digital and visual world, and for new businesses, grabbing attention is paramount. Slideshare allows users to share digital slideshows and presentations across the globe, accessing over 50 million monthly users. Slideshare is a great platform to upload videos, slideshow presentations, and music files in order to share them across the web. It functions primarily as a sharing platform, helping users to gain visibility for their creations. The site has an easy sharing service and blog-embedding tool, so that your creations can be placed on your company’s site or blog. Videos showcasing your products, or How To tutorials can add flare and usability to your site, and Slideshare is the platform to create this.
Square
Is your business still in the beginning phase? Are you selling products from temporary locations? Square, a miniscule credit card reader that attaches to your smart phone or Ipad is a great asset for such businesses. Without a credit card machine, many businesses miss out on sales due to customer’s lack of physical cash. Now with Square, you can carry your credit card machine with you at all times, making sales wherever you go. Your business can become profitable without a brick and mortar setup and all those overhead fees. Some great success stories include Farmers Markets, where ATMs are scarce and delicious products abundant. Square can help your business grow at home, and on the road.
Conclusion
With a constantly changing environment, businesses need to be innovative while remaining up to date with the newest marketing trends. Online marketing tools help small and large business owners to grow their organization by extending their brand’s presence online.