Once upon a time, business owners ran their businesses in a very basic way. They gave the customers what they wanted when they wanted it. Because there was no technological innovation, the business owner was pretty much confined to selling face-to-face or by placing advertisement posters and flyers around town.
Running a business online isn’t like running a business in the real-world. And let’s admit, that using conventional and centralized approaches to run ecommerce is an old school method. If you’re thinking of the future, you must implement these digital tools for ecommerce now.
As an ecommerce entrepreneur, you have to keep up with trends. And although you may believe that you’re aware of all current and emerging digital tools for ecommerce, this article will open your eyes. There are some great digital tools for ecommerce that you probably don’t know about and should check out.
Ecommerce marketing is a growing sector and there’s a lot to learn. When choosing an ecommerce tool to help your business, you may be confused by the vast array of options. To make things easier for your, I’ve compiled a list of ecommerce tools that can help marketers and sellers gain a competitive advantage in this digital age.
What is E-commerce business?
Ecommerce is the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce refers to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet. Ecommerce is a growing industry with a projected revenue of 6 trillion by 2024. More than 2 billion people now shop online, and ecommerce companies are constantly creating new ways for consumers to purchase goods and services.
Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services
The internet is the major playground upon which e-commerce is founded. E-commerce transactions could involve the business only or business and customers. Example, business to business (B2B), consumer to consumer (C2C), or even business to consumer (B2C).
E-commerce is one of the fastest growing industries in the world. With the rapid growth and development of ecommerce, it is important for businesses to have a systematic approach to their strategies.
Some Digital Tools for Ecommerce
1. Acquire Live chat
Customer service is a crucial part of any business. The manner in which a business deals with its customers or clients determines whether they would recommend it to anyone.
E-commerce websites face certain limitations when it comes to customer servicing, thereby adding to their problems. Therefore, Acquire has come up with a Live Chat tool.
Live Chat tool makes it easy for businesses to keep a clear line of communication with their customers, at all times. Whether your customers need help in finding the right product or need technical support, with the help of Live Chat software you can give them a live demonstration of your service or product. Also, the ‘screen sharing’ feature allows you to guide your customer step by step.
Features of Acquire
- Live text chat: It is possible to send and receive text messages simultaneously through this feature. It is one of the best tools used for the customer and inquiry conversation.
- Live Video assistance: In today’s time, it is very important for most of the businesses to provide video assistance to their customers. This tool helps the business reps to interact with the customers personally and face to face.
- Co-browsing software: Co-browsing technology allows an agent to connect directly to the customer’s browser window. The rep can also see the customer’s mouse cursor, web page and interact with the web page in real-time.
- Screen sharing: Most of the customers aren’t tech savvy so they might need the additional support. Acquire’s Screen-sharing feature allows the agents to gain temporary access to the customers’ computer and assist them through the process. It’s flawless and fluent and provides a full HD experience to both the parties.
2. ProProfs Help Desk
In the online industry, repeat customers are paramount to the success of any e-commerce business and therefore, it becomes all the more important to keep your customers happy and satisfied. Now, with a lot of queries coming in the form of product feature requests, pricing requests, etc. your support team might fail to respond to every customer email.
This is exactly where the ProProfs Help Desk comes to the picture and makes your team well-equipped to deal with an increasing number of tickets quickly.
So if you are having a hard time keeping track of valuable customer emails, then ProProfs Help Desk is the solution to your online business needs. Let’s quickly explore some more benefits of this tool.
Features of ProProfs
- Share faster responses: When it comes to ecommerce customer service, speed is the name of the game. ProProfs help desk reduces agent efforts and allows them to share lightning-fast responses.
- Shared Inbox: With a shared inbox, you can club all your customer-facing inboxes (support@, returns@, billing@, info@, etc.) under a single roof and manage multiple accounts from a shared dashboard.
- Automated workflow: Rise above repetitive tasks with an automated workflow where tickets are automatically assigned to the right agents and they receive automated alerts and notifications.
- Canned responses: Is responding to common customer questions eating up your valuable time? ProProfs offers a canned response feature that allows you to resolve common requests with ease.
- Awesome human support: ProProfs is known for its awesome 24×7 support. You can contact them via phone, email, chat, or simply register a ticket on their website.
3. Omnisend
For the online sellers who need more e-commerce-friendly tools from their email marketing provider, Omnisend is a go-to platform.
With Omnisend, you’ll be able to create e-commerce-focused email campaigns and automation workflows in a few clicks, offering you the critical welcome, cart abandonment, and post-purchase follow up emails you need. This platform even comes with their best e-commerce workflow templates, so it’s a matter of just customizing your workflow for your online brand.
Features of Omnisend
- Visual builder for email, automation workflows, email capture forms, landing pages, SMS, and etc.
- E-commerce-focused features like auto-generated discount codes, and the ability to pull products directly from your store to your campaign in a matter of clicks.
- Smart segmentation for easy campaign targeting.
- Powerful automation workflow splits that allow you to target customers as they move through your workflow.
- Email and SMS capture with forms, landing pages, pop ups, etc.
- Advanced sales reporting for online sellers.
4. MailChimp
On connecting your online store with MailChimp, you will be able to create targeted campaigns, automate follow-ups and send ‘back-in-stock’ messages. The tool helps you learn about what your customers are purchasing, which will eventually help you create better targeted emails for them.
Features of MailChimp
- Flexible design for all sizes
- Powerful and effective automation for online sellers
- Advanced analytics to grow your business
- Comprehensive mobile options that go well with your e-commerce brand
- Hundreds of integration with apps you are already using
- Complex and flexible API documentation
5. ReferralCandy
Here one gets a reward for telling their friends about your store. It is the e-commerce store plug-in that helps your e-commerce site to get more word of mouth sales.
ReferralCandy has been successfully running referral marketing campaigns since 2009. It helped numerous brands to increase their referral rates and growing sales for our customers.
Features of ReferralCandy
- ReferralCandy gives you the flexibility to create and set a variety of reward and incentive programs.
- It gives every customer their own referral link and makes it easy for new members to join your program.
- In today’s era, referral marketing is one of the most powerful methods to generate new customers for any other business.
- According to ReferralCandy, the ROI of referral marketing can go up to 300%, or even more!
6. MyDukaan
Dukaan is the perfect choice for businesses looking for an all-in-one platform. This is especially working great for new starters as it will help beginner eCommerce stores build and design their website, add and sort products, and get their online journey started.
With Dukaan, eCommerce brands can start selling and growing in less than 30 seconds. Also available on Google Playstore and iOS, Dukaan offers an exclusive app to make all your eCommerce processes even more simple.
All you have to do is choose your eCommerce brand name, think of the most proper design, add products, and start selling successfully.
Features of Dukaan
- With Dukaan, you can choose and acquire a free custom domain that’s authentic to your eCommerce brand.
- The mobile app version of the platforms allows customers to order directly from their phone, and businesses-to build their mobile presence more easily.
- The Dukaan support staff is there 24/7 to cover your marketing, accounting, and other support-related operations.
- The platform offers add-in plug-ins, including Google Analytics, Facebook Pixel, and even SEO tools.
- The private community of eCommerce merchants is there for questions and support.
7. Metrilo
Unlike Google Analytics, the Metrilo tool updates the order statuses in real-time. Therefore you can see your revenue accurately calculated. It doesn’t count refunded or canceled orders. You can look up for specific order statuses like “on hold”, “delivered”, “pending”, etc.
Features of Metrilo
- Customer LTV
- Cart abandonment rate
- Average orders per customer
- Checkout completion
- Conversion rates by device
- Revenue per visitor
- Average order value
8. Wigzo
Wigzo’s Machine Learning technology converts your data into predictive insights and also suggests the best engagement channel that is suitable for your marketing action.
One can access all the audience data whether it is from media channels or digital forums. Wigzo technologies unite marketing automation with individual behaviors. This helps marketers to boost their campaign results.
Features of Wigzo
- 360-degree user profiling
- Behavioral automation
- Email personalization
- Personalized notifications
- Product recommendations
- Exit intent
9. Buzzstream
A personal touch goes a long way in ecommerce, something Buzzstream exists to facilitate. By targeting influencers directly, building personal relationships, and tracking conversations, you can extend your ecommerce store’s visibility and rack up a little good karma in the process. Teamwork on BuzzStream is easy, as the platform provides one centralized database for your organization’s members to work from. Work on link building, drive buzz, get PR exposure, and promote your store’s blog content from one platform. Pricing ranges from $99-$999/month; free trials and some free tools are also available.
10. Exit Bee
Using behavioral psychology to target customers at the right moment, Exit Bee’s popups increase conversion and email subscription rates, decrease cart abandonment, and provide site visitors with the carefully targeted messaging. Pricing plans start at $22/month for three campaigns. Basic, Pro, Starter, and Enterprise options are also available, and pricing varies based on the number of campaigns, site visitors, and websites you want to address. Installation is fast and easy, taking less than 2 minutes – even without tech expertise. The UX is nice and performance is smooth, but faster exit-intent pop-up delivery might be more effective.
What are the tools you experienced in e-commerce?
A farmer uses his tools and equipment to make the best out of his soil. Without tools, farming becomes near impossible. Even if it were possible, profits and progress would be severely hindered. The e-commerce world is becoming increasingly difficult to navigate.
To hold your own, you also need tools in other to make the best out of whatever you have. These tools which assist manage and promote your e-commerce presence could be referred to as e-commerce tools.
E-commerce has changed our lives, with the rise of online shopping. Online retailers have created a personalized experience for consumers that enables them to shop anytime, anywhere. With the help of tools such as marketing automation software and content management systems, online marketers can now create and deploy complex campaigns in minutes.
There are several tools that e-commerce businesses should consider before starting up their business. These tools help them in making a smooth transition from offline to online operations. The most important tool for e-commerce businesses is an analytics tool which helps them see what works on the website and what doesn’t work on the website.
E-commerce as a tools are essential for success in this industry. They help businesses track their performance, improve customer satisfaction, and streamline operations.
Conclusion
Many entrepreneurs are interested in digital tools for ecommerce. Considering ecommerce platform, installing a plugin – or even building an online store from scratch. Content marketing is an essential part of selling online. Most common ecommerce marketing tools are split into paid and free services that can help you grow your site and improve conversion rates.
With all the long hours spent on the computer, you might think small business owners are in front of their screens 24/7. But some entrepreneurs have a hard time turning off the computer and getting away from their businesses even when they’re not working. That’s why tools in the digital space are particularly important to help them get out of the house and spend time with friends and family or just take a break. The right tools can help small business owners get out of the house but still maintain control over their ecommerce businesses while they are gone.