Lead generation tools vary from digital software to web based lead generation apps. These tools are used in the marketing world for collecting leads for the sales and service department of a company. All these online lead generation tools help you to convert prospects into customers by creating a high quality list about their wants and needs.
Lead generation software is one of the biggest challenges that businesses face these days. It’s true that generating leads has become increasingly complex, especially in the B2B space. But using the right lead generation software eliminates many of the headaches and quickly gives you a larger list of warm prospects.
As the name suggests, lead generation software is used to generate contacts who are likely to turn into customers. Whether you are a realtor, a salesperson, or a small business owner, you can use free lead generation tools to reach out to new potential customers who are looking for the services or products that you offer.
If you want to generate leads online, you need to get qualified leads. So how do you do that? One solution is using lead generation software. Lead generation software makes it easier for you by providing multiple tools to help collect, convert, and manage your list of leads. In addition, some features make it easy for you to find more potential customers if your current leads are not converting. Below, I’ll introduce you to some tools that will help you create more leads for your business.
The Advantages Of Working With A Lead Generation Company
Working with a lead generation company will give you much more control over your campaign or future campaigns.
A lead generation company will have contacts lists which would be very hard for independent businesses to obtain in such a short time frame. This means they can quickly gain access to more potential clients.
They are able to advertise on a number of different media platforms. This allows you to spread your message across a wide variety of people.
They will also provide you with the benefits of data collecting, statistics tracking, and many other things that you would not be able to do yourself.
Lead Gen companies will also help you get the most out of your marketing campaign; All while saving you time and money.
They could even help refine your sales processes and improve them as it may not always work out if you do it yourself.
1. FindThatLead
Quickly find important emails of any company by just entering their domain name.
2. LinkedIn Sales Navigator
Use the free chrome extension version of LinkedIn Sales navigator to get insights on people you are communicating with on emails.
3. D7 Lead Finder
Find local leads in your area with this free tool.
4. Email Finder-GetProspect
Find up to 50 emails with their free forever plan.
5. Discoverly
See Facebook and work info of your leads on Gmail.
6. People Finder
Find details about anyone with a billion strong database of public records.
7. Skrapp
Get verified B2B emails in a jiffy.
8. Hunter
Get PR leads delivered directly to your inbox. Get relevant queries from journalists and use it for your business or to position a client and get massive mainstream attention.
Free Lead Capture Tools
9. Sumo
Use this free lead capture software to convert your site visitors into leads for your business.
10. HubSpot
Capture leads and find out more about them with info about their job profiles, social media profiles and more. Track how they landed up to your site.
11. Invoicely
A free professional invoice making app.
12. ClickFunnels
Pricing: Paid plans start at $97/month
Rating: 4.5/5 stars on GetApp (Based on 11 reviews)
Clickfunnels is a sales funnel and landing page builder all-in-one solution. With the tool, you can select from various sales funnels, and build the process out from there, including adding subscribers to your email list and collecting payments. A 14-day free trial is available with paid plans starting at $97/month after that.
13. SeedProd
Pricing: $79.50 per year for Basic Package (1 site, unlimited landing pages, etc.)
Rating: n/a (5 out of 5 stars on G2, but based on 1 review)
SeedProd is a WordPress landing page builder that makes it easier than ever to build customized landing pages that actually convert. Used by over 1 million professionals, it offers a drag-and-drop page builder, live previews, layout navigation tools, templates, and a revision history tool in case you make a mistake.
14. WPForms
Pricing: Plans start at $299.50 per year
Rating: 4.8 out of 5 stars based on 485 reviews on G2
WPForms is one of the most popular drag-and-drop WordPress form builders on the market. More than 4 million professionals use it to build smarter forms and surveys. Sales and marketing teams can create custom lead generation forms, gather information about their audience, and collect payments.
WPForms also integrates with many of your favorite sales and marketing tools, including Salesforce, ActiveCampaign, and Zapier.
15. HubSpot
Pricing: Free, paid plans vary depending on which features you need, but start at $45 per month
Rating: 4.5/5 stars on GetApp (Based on 1394 reviews)
HubSpot is one of the biggest and well-known tools on the market for SaaS companies and agencies. The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, creating landing pages, finding new leads, and more. Pricing primarily depends on what features you need as HubSpot consists of three main platforms: HubSpot CRM, HubSpot Sales, and HubSpot Marketing. However, free plans are available for all three platforms.
16. Marketo
Pricing: Paid plans start at ~ $900/month
Rating: 4/5 stars on GetApp (Based on 292 reviews)
Marketo is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics. Again, pricing will depend largely on the features you need, and you will need to get in touch with sales to receive pricing information. However, we’ve seen packages start at roughly $900/month.
17. Pardot
Pricing: Paid plans start at $1,250/month
Rating: 4.5/5 stars on GetApp (Based on 254 reviews)
With Pardot (now part of Salesforce), you can create landing pages, conduct A/B testing, capture leads, integrate Google Adwords, create email campaigns, and set up email automation. There is no free trial available; however, you can view a demo by filling out a lead form on Pardot’s website.
18. Keap
Pricing: Paid plans start at $79/month for the first five months, they also offer a 14-day free trial
Rating: 4/5 stars on GetApp (Based on 398 reviews)
Keap is an all-in-one solution for marketing automation and CRM. You can manage contacts, score leads, create automated email campaigns, create landing pages, track website visitors, and more. They offer a 14-day free trial.
19. SharpSpring
Pricing: Paid plans start at $400/month
Rating: 4/5 stars on GetApp (Based on 398 reviews)
SharpSpring is a bit of a lesser-known all-in-one solution, but it still has many of the same features as the top players. The platform features lead management, lead scoring, email marketing, landing pages, chatbots, pipeline management, and email automation. Pricing starts at $399/month for 1,500 contacts.
20. Constant Contact
Pricing: Tiered pricing starting at $20 per month for email marketing (other tools priced separately)
Rating: 4.3 out of 5 stars based on 1799 reviews on Capterra
Constant Contact is an email marketing and automation tool that makes it easier to create and send branded emails, manage your website, and even use social media to attract leads to your site. Features include website builders, email segmenting, SEO tools, and deep analytics tools, so you have more of that sweet, sweet data.
Constant Contact is best for small businesses, so make sure it fits your needs before diving in.
22. IFTTT
Pricing: Free to create up to 3 applets or turn on unlimited applets, paid plans at $3.40
Rating: 4.5/5 stars on GetApp (Based on 27 reviews)
IFTTT stands for “If This Then That.” The platform can be used to complete a specified action when another specific action happens. For example, if someone posts in a particular Craigslist category, you can automatically receive an email in your inbox with that posting. This can be helpful for companies that browse Craigslist for leads, such as web design companies.
23. Zapier
Pricing: Free, paid plans start at $20/month
Rating: 4.5/5 stars on GetApp (Based on 158 reviews)
Zapier works much like IFTTT does; if a specific action occurs, then another is automatically completed. One big difference is you can generally create more elaborate actions using Zapier. For example, when you receive an email, the email could automatically be added to Dropbox, then an alert can be created in Slack.
24. Salesforce Automation (Pardot)
Pricing: $1,250 per month, billed annually for up to 10,000 contacts
Rating: 4.5/5 stars on GetApp (Based on 254 reviews)
Salesforce is a robust sales and marketing tool — in fact, you might already use it as a CRM or for analytics. But, they also have a powerful automation tool called Pardot. Features of their automation platform include lead generation, custom landing pages, smart lead capture forms, dynamic content, targeted messaging, lead grading and scoring, and marketing ROI calculations.
One drawback is the price — Salesforce is powerful, but the price could be too high for small- to medium-sized companies.
25. OnePageCRM
Pricing: Plans start at £12 per month for small businesses
Rating: 4.8 out of 5 stars based on 54 reviews on Capterra
OnePage CRM is a powerful CRM that keeps things simple by reducing admin work so you can focus on closing deals. It helps manage contact contacts, email, your sales pipeline, and offers automation and reporting tools.
Plus, it integrates with tons of other tools, like MailChimp, Unbounce, Skype, and Google Contacts.
25. Nimble
Pricing: $19 per month per user, per month
Rating: 4.4 out of 5 stars based on 1610 reviews on Capterra
Nimble is (as the name implies) a simple, smart CRM that works with Office and GSuite to automatically combine contacts, communication histories, appointments, and email boxes into one place. It works with every social network, including LinkedIn, to unify contacts, track sales activities, and streamline the sales process.
26. HubSpot Sales
Pricing: Starts at $45 per month for two users
Rating: 4.3 out of 5 stars based on 6,900 reviews on G2
HubSpot may be best known as a marketing tool, but it has tons of features to help make lead generation more manageable and productive. Features for sales teams include sales automation, pipeline management, meeting scheduling, tracking, goal setting, and live chat.
Higher tiers offer even more tools, such as sales forecasting, 1:1 video creation, smart send times, and predictive lead scoring.
27. Pipedrive
Pricing: Plans start at $12.50 per month
Rating: 4.3 out of 5 stars based on 1377 reviews on G2
Who wants to make the sales process more efficient? ✋ Teams looking to work smarter should have Pipedrive on their radar. It is a customer relationship management tool designed specifically to help sales teams get more done.
Features of note include custom sales pipeline building, activity tracking, BCC email inbox, email opens and clicks tracking, task automation, revenue forecasting, and (in the higher plans) permission tracking and extra customizations.
Fun fact, Leadfeeder integrates with Pipedrive, so you spend less time flipping between tools and more time, you know, actually selling.
28. LinkedIn Sales Navigator
Pricing: Starts at $79.99 per month per user
Rating: 4.2 out of 5 stars based on 1300 G2 reviews
There’s a good chance you already use LinkedIn for researching and prospecting. Sales Navigator makes the social network even more powerful with features like a full premium profile (social selling 🙌), more InMail messages, saving leads, advanced searches, usage reporting, a learning center, and a relationship manager.
29. Intercom
Pricing: No plans listed on the site, but reported to start at $49/month
Rating: 4/5 stars on GetApp (Based on 103 reviews)
Intercom is also another tool that can be used for live chat on your site. In addition to live chat, Intercom has features for managing conversations, sending targeted messages, and publishing help articles on your site. There are no free plans, but you can request a demo.
30. Tawk.to
Pricing: Free, $19/month to remove branding
Rating: 4.6 out of 5 stars on Capterra
Tawk.to is a live chat tool similar to Drift and Intercom. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $19/month to remove the company branding. Setup takes less than a minute, and you can monitor and track progress over time.
31. Acquire
Pricing: No pricing listed on the site; paid plans estimated to start at $90 per month per user
Rating: 4.3 out of 5 stars via G2
Acquire.io is a live chat tool that allows you to answer customer’s questions instantly in real-time. With a lead bot, you can automate the portion of the chat process and qualify and convert leads faster. Paid plans start at $90 per month, per user.
32. CallPage
Pricing: Free for up to 15 leads per month, $29 per month for up to 30, $119 for up to 150
Rating: 4.3 stars out of 5 based on 30 reviews on Capterra
Looking to increase the number of sales calls from your website, decrease lead response time, and provide better customer service? CallPage can get you there with their callback automation tool that connects you with prospective leads in seconds.
Simply install a widget on your site, and site visitors can click to call and be automatically connected with your team.
Social media & forum software tools
These tools can help to save time finding leads on social networks such as LinkedIn and Twitter.
33. Twitter Search
Pricing: Free
Rating: N/A
Using Twitter Search, you can search tweets to find people who could use your service or product. For example, if you’re a web designer, you may search the term “web designer” to find companies who have tweeted in search of a web designer. Then, you can retweet them or try to find a direct employee’s contact information using one of the email tools we mentioned in this list.
There’s also an advanced Twitter search that supports boolean operators like AND.
34. Quora
Pricing: Free
Rating: N/A
Quora is a massive forum for people to ask questions. It’s similar to Yahoo Answers, but the responses on Quora are generally higher-quality and provide more insight. Using Quora, you can search for questions from your target audience and provide helpful answers. This will create awareness for your company, product, or service. This works not only for the person who originally asked the question but also for future visitors who find the page via search.
So Which Lead Generation Tool Make Your List?
There you have it – The best lead generation tools compiled and categorized in one place.
Prospects knock on your door from various outlets, so picking the right lead generation tool depends on factors like target channels, budget, scope, and audience type. It is also possible that you may need more than one software, depending on your business.
For example, You can use Instapage for designing landing pages to get more traffic and combine it with on-site lead generation tools like Qualaroo and Picreel to push visitors towards conversions.
So start by exploring your avenues and setting up business goals. Then, pick the tools from the list that fit your requirements and signup for free demos and plans to test their features.
Once you are satisfied, establish a solid lead generation system using one or more lead generation tools to build your customer base and increase conversions.
Conclusion
Lead generation is one of the most popular tasks companies engage in. It might be your company’s primary goal, or it might be a secondary one. No matter where your company stands on this matter, it’s vital that you find the best lead generation app for you. However, you should always consider other options first. Especially if they are free. After all, there is no sense in paying for something when you can get it for free – and not just some part of the app but the whole program with all its features. And sure enough, there exist plenty of guide that will show you how to make use of these tools to reach their full potential.
Free lead generation tools are used in small companies or large corporations across various industries. If you want to free yourself from the mundane duties of data management and focus on sales, marketing and other development programs, you may want to consider using these tools. These tools can help you reach your target audience easily and quickly.