Email marketing still remains one of the most efficient ways to connect with your customers and build businesses. There are many email marketing tools you can use for this kind of work. I’m gonna discuss some of the best email automation software that will help you out with your marketing campaign so you can attract and convert more customers through your company’s email marketing.
Email marketing software is a great way to promote your products and services. However, most businesses still think that email marketing with a free email marketing software will work for them. But let’s be honest: this is hardly the case. If you want to generate optins and signups for your eCommerce business, you need more than just an automated email system.
Benchmark
Not only is Benchmark’s email marketing suite incredibly powerful, but it’s also free. While most tools offer free trials or very limited features in their freemium plans, Benchmark gives you (almost) all the bells and whistles of their paid plans. Along with their ridiculously simple drag and drop builder, light automations and reporting tools, they also offer more advanced features like Google Analytics tracking, heatmapping and social media integration – all for free! For SMBs, Benchmark’s email tool is the perfect place to start and the perfect tool to grow alongside your business.
Constant Contact
Constant Contact is a great platform we recommend to those of you who are newer to the email marketing world.
That’s because of their intuitive drag-and-drop email builder. It allows you to easily create new emails that look good and on-brand—no coding knowledge needed. Adding text, image, video, coupons, polls, and events to any message is simple and straightforward.
It couples excellently with their more than 100 pre-built, mobile-optimized templates.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters. It’s better work, in less time.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
This is so important–how else are you going to know which strategies are working and which need to be put on pause?
Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact offers a 60-day free trial, which is one of the best offers you’ll find in the industry.
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list.
Here’s what some of the prices look like for each plan:
- 0 – 500 Subscribers — Starting at $20 per month
- 501 – 2,500 Subscribers — Starting at $45 per month
- 2,501 – 5,000 Subscribers — Starting at $65 per month
- 5,001 – 10,000 Subscribers — Starting at $95 per month
Email Plus
- 0 – 500 Subscribers — Starting at $45 per month
- 501 – 2,500 Subscribers — Starting at $70 per month
- 2,501 – 5,000 Subscribers — Starting at $95 per month
- 5,001 – 10,000 Subscribers — Starting at $125 per month
These tiers continue all the way up 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys. Learn more and sign up for free at Constant Contact.
Convertkit
Free Plans: Allow you to start building your audience with useful features like unlimited landing page templates and forms to choose from and managing up to 1,000 subscribers.
Paid Plans: Paid plans range from $29 to upwards of $4,000 depending on how many subscribers you have
Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution. You get great performance and increased productivity, you can use its automation to save time, in addition to creating a customer funnel, it is easy to use, powerful and functional, the cost is more affordable compared to other software, Instead of traditional email marketing platforms, where you have to know coding and HTML, ConvertKit provides a seamless, drag-and-drop-capable experience to create professional emails that convert. There’s also an automation feature to view the whole layout of your funnel.
Campaigner
Campaigner leads the competition with well-priced email marketing, automation, and analytic features that work together well for both experienced digital marketers and newcomers.
PROS
- Accessible 24/7 customer support
- Productivity-focused UI
- Wide range of templates and options
- Comprehensive onboarding and online resources
CONS
- Requires credit card for free trial
- No free version
- Migrating from other solutions isn’t easy
Flodesk
Flodesk is an email marketing tool that lets small businesses design beautiful emails easily. The layout builder lets you design custom graphics, removing the need for a design tool like Canva. Flodesk also offers sign-up forms to build your list faster and various workflow automations.
It’s easy to use, and there are templates to help you get started. There is a 30-day free trial to test drive all the features. Best of all, it’s a fixed price service: $38/month flat for unlimited subscribers, and unlimited email sends.
Sendinblue
Sendinblue offers a fully-automated email marketing solution for growing businesses.
That means if you’re just beginning your business and looking to grow your list (and your sales), Sendinblue is a top contender.
They offer a combination of drag-and-drop editors along with automation to optimize your email marketing campaigns.
They also offer a host of lead nurturing tools to help you grow even more including:
- Landing pages. Create actionable and engaging web pages to collect leads for you.
- Sign up forms. Place forms anywhere on your website to get user information.
- Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
- Retargeted ads. Powerful ads based on a user’s previous online interactions.
With all this, Sendinblue helps cultivate audience, lead, and customer growth.
The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.
Their email builder is incredibly intuitive with a drag-and-drop editor allowing you to easily create the look and feel of your email.
They currently offer four different pricing tiers:
Free — 0$ per month
- Up to 300 emails per day
- Unlimited contacts
- Chat
- SMS marketing
- Email template library
Lite — $25 per month
- Up to 100k emails
- No daily sending limit
- A/B testing
- Remove the Sendinblue logo
Premium (Most popular) — $65 per month
- Up to 1MM emails
- Marketing automation
- Facebook ads
- Retargeted ads
- Landing pages
- Telephone support
Enterprise — Customized pricing
- Customized email volume
- 20+ landing pages
- Customer success manager
- Access for 10+ users
- Dedicated IP
The Lite plans should be more than enough for most small businesses and startups.
However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.
GetResponse
GetResponse is an email marketing platform that can be used by small and medium-sized businesses and, more generally, by those who have just started a new business. But even big corporations including Ikea and Unicef use GetResponse to create powerful, simplified emails in one easy-to-use tool.
It is a particularly economical and easy to use service. The service offers various functions and integrations, as well as detailed statistics. The weak point is linked to the automation processes, not mainly developed.
What makes GetResponse a fantastic email marketing service to invest in is the additional option to use the service for other marketing needs you may want to fulfill. This includes, but is not limited to, landing page creation and optimization, conversion funnels, and marketing automation.
Conclusion:
Email marketing is a great way to keep your business identity alive between physical connections. When you consider the sheer number of people who use email on a daily basis, it’s obvious that this type of marketing is among the most cost-effective and accessible as well. All you need to do is choose the right email marketing platforms and make sure you send out relevant content.