Email marketing is a powerful way to generate more leads and sales. It’s also a great way to stay connected with your prospects. But, if you aren’t careful, your emails can end up looking boring and plain. Here are some email marketing templates from some of the most successful companies in the world…
Email marketing is one of the best ways to get more customers. With this method, you can provide useful content about your business and its products to customers. However, to build a successful email campaign, you need to use high-quality templates. The templates should be well designed and give clear information about your business. There are many websites that offer email marketing templates, free or for a fee.
Email Marketing has became an essential element of any big marketing strategy . There are some tools that can help you design beautiful templates in minutes. With the software it’s almost easy to build layouts and build your email list. They make is easier for designers to create graphics in a click of a button.
Download Now: Email Marketing Planning Template
What Is an Email Marketing Campaign?
An email marketing campaign is a series of emails a business uses to communicate with current and potential customers. This planned content is distributed via email with the goal of accomplishing a specific goal for the organization such as nurturing leads or encouraging engagement.
Email campaigns are an important part of inbound marketing, an ongoing process where marketers meet buyers in whatever stage of the journey they’re in.
Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. That’s why email is such an important channel.
Through email, you’re able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. It’s important that an email campaign’s recipients have opted in to receive this content and that each piece offers something valuable.
Here are some examples of different purposes your email campaign may set out to accomplish:
- Traffic generation – Email can be an effective promotion channel for the high-value content you create on your website.
- Awareness – Not everyone who opts into your email list is ready for a purchasing decision. You can use email marketing to stay top of mind while providing the educational content that is most relevant to them.
- Lead nurturing – As you stay top of mind, you may also consider ways to identify the leads you have with the highest purchase intent and provide conversion-focused content that “nurtures” them toward a sale (or at least toward becoming sales-ready).
- Revenue generation – You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision. (One example might be creating “abandon cart” campaigns for recovering lost sales conversions.)
The options for effective email marketing are endless. Check out these 10 email marketing tips in 60 seconds:https://www.youtube.com/embed/My8g1TkwmD8?feature=oembed
Ready to take a deeper dive? Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Let’s get into how to create an effective email marketing campaign of your own.
1. Welcome email template
Example provided by Buffer
First impressions count. A lot. Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them. By doing nothing, you make it difficult to create a strong impression. When you sign up on their web form, Buffer’s welcome email includes links to their support email address and a link to their Twitter profile. Simple yet effective!
How to implement: Whether you use auto-responders or send the emails manually, welcoming new subscribers to your company email list is a great way to build a strong relationship from the beginning. In the email, make sure you introduce yourself and company. You can also provide helpful links to content such as most popular blog posts or white papers, or links to your social media profiles
When to send: Each time you get a new subscriber
2. Curated content email template
Example provided by Hiten Shah
Each week, CrazyEgg and Kissmetrics founder, Hiten Shah sends a roundup of his favorite posts on topics that include SaaS, marketing, sales and growth. Hiten is able to deliver great content directly to his readers without them having to search the content out online. He’s helping his readers do better, which adds a lot of value to his subscribers.
How to implement: Whether you’re in customer service, social media, banking or the automotive industry, you can create a list of the best content you’ve read and share it through email to your subscribers with links to this content. You don’t need a fancy design either! In doing so, you’re delivering value without being self-promotional.
When to send: Weekly or monthly, depending on how often you can curate content
3. Company announcement email template
Example provided by SumAll (now acquired by another company).
“Extra, extra – read all about it!”
In in the mid-19th century, newspaper vendors would shout out when there was newer “news”. Even though the channels have changed (unless, of course, you have hired street vendors lately…), newsworthy content about your company is still valuable content for your readers. In fact, 26% of all B2B subscribers sign up because they want to be kept informed on company news, according to research by Chadwick Martin Bailey:
When SumAll acquired Flutter, a tool that helps businesses grow their Twitter following, one of the first things they did was inform their subscriber list. In doing so, they were able to create new interest in their product offering. So for prospects that were not sure whether SumAll was the right fit for their business, announcing this kind of news is likely to have a more positive impact.
How to implement: Whenever you have news to share, such as winning an award, changes to product offering or new pricing options, for example, announce this news to your subscriber list. You can either include all of the company news within the email or itself, or link the email to a landing page. (This email template works well for lead nurturing or customer marketing campaigns).
When to send: Each time you have news to share.
4. New article email template
Example provided by Gerry McGovern
Gerry McGovern has long been sending new articles that he publishes in his weekly “New Thinking” email series. The email content, which is a copy of the article content that is published on his website, is a great way to update his email subscriber list of new content, without the subscriber having to visit Gerry’s website. It’s not promotional in anyway, other than providing the reader with some thought-provoking content.
How to implement: Whether you use this example for new blog post content or article content, you can copy and paste the content directly into the email, like Gerry does, or provide a link to the webpage and drive readers to your website.
When to send: Each time a new blog post or article has been published
TheSkimm
Marketing Campaign: Customer Delight
We love TheSkimm’s daily newsletter — especially its clean design and its short, punchy paragraphs. But newsletters aren’t TheSkimm’s only strength when it comes to email. Check out its subscriber engagement email below, which rewarded one of their subscribers for being subscribed for two years.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get — who doesn’t like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don’t require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
Why It Works
The folks at TheSkimm took it a step further by asking Mineo if she’d like to earn the title of brand ambassador as a loyal subscriber — which would require her to share the link with ten friends, of course.
Conclusions
Getting your first email marketing campaign off the ground can be really daunting. There are many things you need to consider, like sending frequency, open rates and much more. It may seem that there is too much to think about at once, but don’t panic! Eloqua makes doing email marketing easy with its drag-and-drop design builder. When you want to create standout emails, personalize content to target specific segments, or convert leads into customers, email marketing increases your chances to drive revenue.