Email marketing templates are essential to any email marketing campaign. But, you don’t have to spend hours creating your own templates. For real estate agents, using templates can help you improve the quality of emails that you send. They also save time by giving you a head start on building your templates.
Like most industries, the real estate world is changing dramatically with online client acquisition. The flood of real estate agents on the internet is increasing every year, so you need to find ways to stand out from the crowd. Email marketing can be a great way to do this. There are many email marketing services available for real estate, but in this article I will show you how you can create effective email marketing templates for your own purposes.
Email is one of the most effective real estate marketing ideas because it can be used to connect to new clients as well as nurture existing leads. However, it can be time-consuming to individually craft each message. Real estate email marketing templates solve this problem while also helping to ensure messages always include critical details needed to gain a buyer or seller’s confidence.
Some robust services, like LionDesk, often include built-in auto-response messages you can use that have been industry-tested, which can save you even more time. However, if you are looking to create your own messages and just need a little inspiration, we have created the following five real estate email templates you can use to get started. These are:
1. The Welcome Email
The first email any lead should receive is a welcome email. This is one of the most important emails, as it establishes what you are going to provide for them in the future. Keep this message short, personable, and professional. You can also tell them what to expect from future emails—and you as an agent.
This versatile email template can be easily sent directly from your favorite email client, but it is even more effective when it is incorporated into automated email marketing campaigns set to trigger whenever a lead enters their information into a contact form on your website. This is because you should only send this message to contacts who expressed an interest in receiving your real estate content in order to protect your email from being labeled as spam.
Example Welcome Email Template
Subject line: You’re One Step Closer to Buying/Selling
Buying or selling a home can be a daunting experience, so I started sending emails back in [industry start date] to give my clients a competitive edge that only years of real estate experience can give you. You can take a deep breath and relax now. You’re in good hands.
Having worked in [hometown name] for the past [X] years, I’ve not only gotten to know this city better than I ever imagined, but I’ve also learned the best methods for finding and selling homes here without the usual frustration.
Enough about me. Here’s what you can expect from my emails.
Every week, I will teach you everything you need to know about our unique real estate market in [hometown name]. You’ll also get curated reviews of new restaurants and local news that can affect the market. And you’ll get sneak previews of hot new listings before they’re available to anyone else.
Welcome aboard, and if you’re ever near [business address], drop me a line, and we can grab a coffee and bagel on me.
Thanks!
[Signature and headshot]
[Phone number/email address]
2. The Newsletter Email
There is no better way to tell your lead that you’re a local market expert and someone they want to spend time with than an email newsletter. Email newsletters are a terrific way to educate, entertain, and nurture your leads until they’re ready to hire you. They’re also an ideal way to stay in front of your best source of new leads—former clients who refer you to friends.
After the welcome email, your newsletter emails should focus on educating, entertaining, and selling to your lead—in that order. Try to keep these emails short enough to read or skim in a few minutes, and only send relevant, engaging, and shareable content. You can include fun event details, market reports, interesting articles, or sneak previews of new listings. Two to four topics or articles per email are more than enough, and your content should match the season.
You will also want to modify the opening and closing of this template prior to sending in order for your message to appear timely. For example, in the winter you might want to say something like “It’s that time of year again. Your big wool coat is collecting dust in the back of your closet (where it belongs) and playing hooky from work for a day trip to Coney Island is starting to sound more realistic.”
This opening, on the other hand, would not work in the summer. So instead you might try something like “There’s only one thing you’re still trying to figure out: Where are all the coolest concerts and events happening this summer? Don’t worry. We did all the research for you and came up with this list of the top 25 must-see events in the area.”
Example Newsletter Email Template
Subject line: [Season] Is Finally Here!
[Custom Opening]
Here’s our list of the hottest events of the summer:
[list of fun local events]
[See you at the beach or on the town!]
[Signature and headshot]
[Phone number/email address]
3. The Buyer Lead Email
Unlike most of the subscribers to your newsletter, buyer leads primarily want to see new listings. If they sign up to receive listing alerts through your website right away, that means they may be ready to buy. These emails need to include information about the newest listings that match each subscriber’s criteria and how to contact you for an appointment.
The best email responders for these leads will be like Mailchimp or Constant Contact, because they allow you to add each email to a list depending on where they signed up on your website and what interests, locations, and demographics they specified.
Example Buyer Lead Email Template
Subject line: A Few Listings for You
Hi there!
I wanted to send you a quick message to update you on all the crazy sales activity in the neighborhood this month. This is your inside scoop on the local market!
Below, you’ll find 10 notable sales in the past month as well as a few hand-picked listings that we think you’ll love. As always, if you want to grab a coffee to talk about the local market, call me on my phone at [XXX-XXX-XXXX].
[list of notable sales along with pictures and descriptions]
Oh, and here are the new listings that might be of interest to you:
[new listings that match your lead’s search criteria]
Best regards,
Signature and headshot
Phone number/email address
4. The Seller Lead Email
Whether seller leads find you through a home valuation page on your site, an open house sign-in sheet, or a referral, they are primarily interested in only two things: learning how much their home is worth and figuring out if you’re the person who can sell it.
With a series of strategically written emails sent at the right time, you can give them the right answer to both questions. These emails should be sent every 28 days with information about the sales market in their area, any increase or decrease in their home value, and the price of recently sold homes in their area in the past 30 days. Also, be sure to mention what homes you have sold recently.
Example Seller Lead Email Template
Subject line: Your Competitive Market Analysis Is on Its Way
You are one step closer to finding your new home.
I wanted to reach out to tell you that our team of market experts is crunching the numbers for your personal comparative market analysis as we speak. Once they’re done, you’ll have a professional assessment of what your home can bring to the market today.
Even though we have [X] combined years of market expertise, our valuation of your home would be much more precise if we had a chance to see it in person.
I know you’re busy, but can you make time next week for me to come to assess your home and talk with you about its value? Our appointment only needs to be around 15 minutes, and there is no need to prepare anything since we already have a good idea of what your property is worth. We need to tweak our assessment a bit.
Please give me a call at [XXX-XXX-XXXX] to set up an appointment. We can discuss the right way to sell your home and new marketing ideas that will increase exposure.
Best regards,
[Signature and headshot]
[Phone number/email address]
5. Social Media Invitation Email Template
Subject Line:
Are we friends on social media yet?
Email Body:
Hey (name),
Thanks for connecting with me through email.
I just wanted to let you know that I’m on (name(s) of social media platform(s)), too. Let’s be friends.
When you follow me on (name(s) of social media platform(s)), you’ll get:
(List 3-5 benefits of following you on social media, such as video tours of new properties, live Q&As, neighborhood reviews)
Click here (link(s) to platform(s)) to follow me now. I’ll see you there!
Cheers! (Your name)
Key Points to Remember:
- Get straight to the point
- Give reasons why they should follow you on social
6. Neighborhood Expert Email Template
Subject Line:
Here’s why you should live in (name of the neighborhood):
Email Body:
Hi (name),
(Neighborhood) is one of the most popular/up-and-coming neighborhoods that you should know about if you don’t already.
Here are the top 5 reasons you should consider moving to (neighborhood):
- (reason #5)
- (reason #4)
- (reason #3)
- (reason #2)
- (reason #1)
I have several homes in (neighborhood) that I’m excited to show you. I just know that you’ll find the perfect home. Let’s set up a time to tour these properties.
Click here to schedule a time to meet (link to your online meeting tool).
Look forward to hearing from you soon! (Your name)
Key Points to Remember:
- Be excited— it’s contagious
- Prove you’re an expert by showing off your knowledge of the neighborhood
7. Expired Listing Outreach Email Template
Subject Line:
Still want to sell your home?
Email Body:
Hi (prospect),
I noticed that you previously placed your home on the market, but the listing expired before you could make a sale. It happens, but it shouldn’t happen in your neighborhood and with your home.
You’re frustrated and probably disheartened. I want to help.
Allow me to introduce myself. I’m (first and last name) from (name of brokerage). I/my brokerage specialize in selling homes in your neighborhood. Every day, we help buyers who are looking for properties in your neighborhood.
I believe your home will sell and I have a few marketing ideas that I’d love to share with you.
Let’s get your home sold. Schedule a time to meet with me here (link to your online meeting tool).
I look forward to meeting with you soon, (Your name)
Key Points to Remember:
- Empathize with the seller
- Give them hope that their property will sell in your capable hands
8. Open House Follow-Up Email Template
Subject Line:
Thank you for stopping by (first name)!
Email Body:
Hi (name of prospect),
It was so nice meeting with you at (address of open house) on last (day of the week). It’s such a beautiful property with many outstanding features, such as (list 2-3 unique features). If you’d like to learn more about the property or even get a second look, please let me know.
Also, I wanted to let you know that I have another, similar property that you may like even more.
I’d love to set up a time for you to view these properties in the next few days. Email me back or call me at 555-555-5555 to set up a showing.
Thank you for visiting!
Cheers, (Your name)
Key Points to Remember:
- Pique their curiosity
- Be thankful
Looking for even more email templates? Check out the link at the bottom of this post.
Conclusions
As an online marketer, it’s important to stay on top of email marketing best practices. This can be challenging when new models and guides are constantly introduced every year. However, with some creativity it is possible to create highly effective campaigns your audience will enjoy reading. Here are 7 top email marketing templates that you can use for real estate businesses.