Email marketing techniques are significant in getting your business in front of your clients. The question is how you can effectively do that. What email marketing tools will assist in having an impactful campaign? How do you integrate the email campaign with your social media promotion? These are just some of the common questions asked. If you do not know where to start, there are several ways to familiarize yourself with the best email marketing campaigns.
In theis post, we present to you the best of email marketing softwares that will get you thrilled!
Mailchimp
Mailchimp is often the go-to cheap email marketing service for those new to the scene. The intuitive interface lets you set up several campaigns, tag subscribers, and create automated workflows.
The paid options are affordable and offer advanced audience insights, custom branding, and a host of templates to choose from, and there’s a free option too for up to 2,000 subscribers.
Constant Contact
Constant Contact’s drag-and-drop editor makes it easy to create and customize professional-looking emails, while the automations feature lets you build out trigger-based email series to better connect with your subscribers. The ability to import subscribers from external lists and the transactional email element makes it a good bet for ecommerce brands.
There’s no free option but the cheapest plan starts at a very reasonable £15 per month for unlimited emails and a whole host of powerful features.
ConvertKit
ConvertKit specializes in helping creatives reach and build relationships with their audiences. The platform has an ever-expanding range of email templates to use as well as landing page designs that have been created specifically with conversions in mind.
The dashboard is easy-to-use with visual workflows that help you map out trigger-based campaigns. There’s a free plan for up to 1,000 subscribers, but this doesn’t include the automated sequences and funnels. To set that up, you’ll need to sign up for the next plan up, which starts at $29 per month for 1,000 subscribers.
Cake Mail
Make your own branded templates (or choose from a selection of professionally-designed ones) and manage your subscribers using Cake Mail’s groups and segmentation features.
The aim of Cake Mail is simplicity, allowing small businesses to focus on their messaging without having to worry about their design skills. There’s a 30-day free trial you can sign up for to see if you like the platform, otherwise prices start at just $8 a month for unlimited emails and up to 500 subscribers.
MailerLite
Price: Free; $10+/ mo for 1,000+ subscribers
MailerLite is ideal for small businesses that want to send bulk marketing emails. It’s well-equipped with preview features so you can review your email on desktop and mobile before sending it.
However, the API and integration capabilities are not as robust as some of the other options in this list.
MailerLite is a simple platform with powerful features. The design features let you create beautifully branded email templates and landing pages, while automation, personalization, and segmentation allow you to build deeper relationships with your subscribers.
There’s also the opportunity to A/B test campaigns and use advanced audience insights to better understand the people you’re talking to. There’s a free plan for up to 1,000 subscribers. Once you reach that level, you’ll be bumped up to the $10 per month plan, with prices increasing the more subscribers you get.
GetResponse
GetResponse has all the tools you need to send out one-time broadcasts and create ongoing email campaigns. It comes complete with premade autoresponders, templates for trigger-based emails, powerful segmentation features, and professionally designed templates to ensure your emails are eye-catching when they land in your subscribers’ inboxes.
You can try a 30-day free trial to begin with. After that, prices start at $15 per month.
SendGrid
SendGrid has been created with developers and marketers in mind to help them build and send engaging email campaigns. It comes with all the usual features, like email automation options, sign up forms, premade landing page designs, A/B testing, and advanced insights.
The free plan lets you send 40,000 emails for 30 days, and then you can send 100 emails a day after that. Otherwise, paid prices start at $14.95 per month for more advanced features.
Aweber
Aweber’s in-built AI-powered design assistant helps you create beautiful and branded emails in a matter of minutes. The platform also features a drag-and-drop template builder and landing page designer so you can keep everything looking good and on brand. There’s also a powerful automations feature and a campaign marketplace where you can import high-performing campaigns into your account to use as a guide.
There is a new free plan for up to 500 subscribers. After that, prices start at $16.15 per month.
Moosend
Moosend is a fully-functioning and cheap email marketing service with all the features you need to create beautiful campaigns that convert. You can create branded landing pages using the premade templates for inspiration, send automated emails based on subscriber behavior, and tap into the ecommerce AI feature to generate more sales.
The free plan lets you send unlimited emails to up to 1,000 subscribers. If you have more people on your list than that, you’ll need to move up to the paid plans which start at $8 per month.
Omnisend
Automated workflow templates, premade dynamic forms, and professionally-designed email templates let you build out an eye-catching email campaign quickly and easily. Other features include an intuitive drag-and-drop editor, SMS campaigns, and powerful ecommerce segmentation tools.
The free plan lets you send up to 15,000 emails a month, while paid plans start at $16 per month and increase as you grow your subscriber list.
SendPulse
SendPulse is actually a multi-channel marketing platform with a cheap email marketing service that comes as part of it. There’s a drag-and-drop email editor that lets you create branded and beautiful newsletters in seconds, as well as automation and personalization features that allow you to continue to build a connection with your subscribers without any extra effort.
The free plan lets you hold up to 500 subscribers but is limited on the features front. Otherwise, paid plans start at a very reasonable £4.80 per month.
Email Octopus
Email Octopus is all about simplicity and helping businesses engage with their subscribers in a consistent and meaningful way. A range of simple template designs for every industry ensure your emails look professional, while easy automation features let you communicate with people outside of manual newsletters. There are also smart analytics you can tap into to measure and track the results of your email campaigns.
If you have less than 2,500 subscribers and send less than 10,000 emails per month, you can sign up for the free plan. Alternatively, paid plans start at $20 per month.
Benchmark
Benchmark’s features have been specifically designed to help you grow your subscriber list and business. Everything is customizable, from the email templates to the premade landing pages and automated workflows. Reporting features and lead generation tools help you make the most of your emails and get the best results possible.
Like most options here, there is a free plan that lets you send up to 250 emails per month. After that, prices start at $11.99 per month.
Sender
Sender helps you create automated email campaigns from scratch with a range of powerful features. Ecommerce brands can import all of their product information with the inbuilt Product Wizard, which means no more copying and pasting. On top of this, Sender integrates with the majority of popular ecommerce platforms, including WooCommerce, Magento, and WordPress.
The free plan lets you have up to 2,500 subscribers and send 15,000 emails a month. Paid plans start at €9 per month.
Red Cappi
Simplicity is the name of the game for Red Cappi. The platform has a really simple interface with drag-and-drop elements to help you build your emails quickly. You can also use the inbuilt automated email schedules to send out your emails when your audience is most engaged. On top of this, you can personalize your emails and A/B test campaigns to see which ones perform best.
It’s free to have up to 100 subscribers. After that, prices start at $10 per month.
MailGet
MailGet is a tool from FormGet that lets you create automated email campaigns geared for conversions. The drag-and-drop editor lets you build emails in minutes, while drip automation, list management, and list cleaning let you keep your campaigns high-performing and your subscribers engaged.
There is a free plan that you can sign up for while you explore the features, but to start sending emails you’ll need to sign up for one of the paid plans. Prices start at $29 per month.
Zoho Campaigns
Price: Free; $3/mo (Email-Based Plan), $4.50/mo (Subscriber-Based Plan), $7/mo (Pay by Email Credits)
Zoho Campaigns provides access to features such as A/B testing, reports, and email templates. If you’re already using the Zoho CRM, it makes sense to check out Zoho campaigns to see how email and CRM work together. This type of email marketing tool and CRM integration will improve your workflows and productivity.
It’s important to note that while the free version provides a variety of email marketing features, most of them have limitations.
Mailjet
Price: Free; $9.65/mo (Basic), $20.95 (Premium), request a quote (Enterprise)
With Mailjet’s free plan, you’ll have access to unlimited contacts, APIs and webhooks, an advanced email editor, and analytics. However, with the free plan, there are no available features for A/B testing or automation.
Mailjet’s interface is easy to use and since the tool gives you full API access, Mailjet is ideal for businesses that require technical adjustments.
Benchmark
Price: Free; $13/mo (Pro), request a quote (Enterprise)
Benchmark is designed to cater to enterprise-level businesses, is user-friendly, and easy to implement. It has a drag-and-drop editor, a variety of email templates, sign-up form options, and drip campaign features.
However, there’s no option for A/B testing or automation features on the free tool. Furthermore, contacts can’t be added via list import in the free plan — you can only email contacts who fill out Benchmark subscriber forms.
SendinBlue
Free Plan: Up to unlimited subscribers and 300 emails per day
Paid plans: Start at $25 per month
SendinBlue offers a range of plans aimed at firms at different stages of their growth:
- Free – for those getting started with SendinBlue
- Lite – for new marketers
- Essential – for growing businesses
- Premium – for marketing pros
- Enterprise – for marketers who need more
The Free plan limits users to sending 300 emails per day to unlimited contacts. Higher plans remove the daily sending limit (replacing it with a monthly figure), remove the SendinBlue logo from emails, and expand channels to include Facebook ads, landing pages, and marketing automation.
Users of all plans gain access to a mobile-friendly email designer, an email template library, email and SMS personalization, SMS marketing, and A/B testing.
Conclusion
Email marketing services are growing rapidly because of high ROI. There are several huge companies that are using email marketing because everyone is using internet. Even if you are least bit technology literate, you can use these email marketing tools for your own business.