email marketing tools for agencies-building lead generation to create repeat customers, One of the safest and fastest ways to do lead generation is by sending a personalized email. Email marketing is now used by digital marketers to generate leads. More than half of all buyers use their smartphones to research online brands, according to Magid’s BtoB report. So personalizing your content can give you an edge over your competitors. Email Marketing Tools for startups.
MailChimp
MailChimp markets itself as an easy-to-use, all-in-one integrated marketing platform for small businesses. It allows you to create and send email marketing campaigns and analyze them on their dashboard. You can build your email list, create contacts subsets, and send your campaign to a specific segment only.
Key Features:
- Email Builder
- Marketing CRM
- Forms & Landing Pages
- Website Builder & Mailchimp Domain
- Email Templates
- Custom Branding
- A/B Testing
- Send Time Optimization
- Behavioral Targeting
- Custom Templates
- Dynamic Content
- Advanced Segmentation
- Multivariate Testing
- Comparative Reporting
Pricing:
MailChimp is free for the first 2000 contacts with 10,000 emails sent per month (2,000 daily limits). The monthly send limit is 10x for Essentials, 12x for Standard, and 15x for Premium, as multiplied by your specific plan’s contact limit.
Drip
Drip is an email marketing platform made for eCommerce marketers. You can integrate with top eCommerce platforms such as Shopify, Magento, BigCommerce, and even a custom platform via API. You can create personalized messaging and optimize each send through A/B testing.
Key Features:
- Email marketing
- Pre-built workflows
- Meaningful segmentation
- Revenue and engagement reporting
- 90+ integrations
Pricing:
Drip offers a 14-day free trial with a limit of email sends up to 500, after the trial you may sign up for $19/month for unlimited sends or pay as you go for $0.015 per send.
MailerLite
MailerLite allows you to design newsletters using either drag-and-drop, rich text, or custom HTML. They also have a great selection of pre-designed templates so you can start fast – just upload your logo, add your text and you’re ready to go!
Key Features:
- Drag & drop editor
- Rich text editor
- Built-in photo editing
- File manager
- Mobile-friendly email newsletters
- Newsletter templates
- Landing pages
- Embedded signup forms
- Pop-up subscribe forms
- Subscriber management
- Email automation
- Advanced segmentation
- Email campaign reports
- Free website and landing pages
Pricing:
Free for the first 1,000 contacts with 12,000 email sends per month. Unlimited sends start at $10/month.
HubSpot Email Marketing
HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses — for free. You can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. With the drag-and-drop email builder, you don’t need to wait on IT or designers for help. On top of the free email tool, you can use the HubSpot CRM for free to create tailored touch-points for your customers. HubSpot Email is automatically connected with the HubSpot CRM, so you can tailor relevant emails based on any details you have — such as form submissions and website activity. Using the CRM, you can include personalized content in your emails, like first name and company name, to ensure your contacts feel like they are being personally addressed, all while tracking
email activity in the CRM.
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.
Reach Mail
Use Reach Mail’s Message Testing feature to see a direct performance metrics comparison of as many as five individual email campaigns. This feature also takes into account different subject lines or content within each email, so you can optimize the subject line wording or determine how any given email performs in contrast to others.
Through this feature, you can also decide on the percentage of your subscriber list that should be used to test the message. Once the ‘test campaign’ has finished, the system will generate a snapshot report highlighting open and click rates for each version. All you need to do is select the best-performing one and schedule the rest of your emails.
Reach Mail also gives you the option to choose from several hundred email templates or let one of their designers custom-design it for you.
Advanced tracking lets you see who clicked on your links, how many users forwarded your message or who opted out. From there on, you can send a follow-up email campaign to the users how clicked on specific links.
Mad Mimi
Create professional-grade emails with Mad Mimi’s straightforward WYSIWG editor. Choose from 39 social networking buttons like share, like, pin and retweet and easily customize your emails to add links.
Aside from creating fresh email marketing campaigns, you can copy campaigns using the clone tool – adjust the original document without making changes to prior versions of your work. For the accident-prone among us, there’s no need to worry about deleting your email campaigns as you can always undo the deletion. Phew!
The detailed reporting features allow you to see how many emails were opened, number of embedded links, how many shares there were on social media and a lot more. You can also find out about the links any particular user clicks on.
Mad Mimi integrates with Google Analytics to provide in-depth statistics and click tracking. Get “forward to friend” reports and export them to Excel if you wish. View real-time responses on your social networking activity with regard to email campaigns.
Email Marketing Tools for Ecommerce – Spently
Spently allows merchants to customize Shopify email notifications, automate post-purchase follow-up sequences, recover abandoned carts, and embed remarketing tools such as product recommendations, and discount codes to drive repeat purchases.
Using Spently, you can trigger event-based up-sells, discounts, and referral tools that are tailored to specific interactions that customers had with your brand via emails.
These emails have high open rates as well because they’re Shopify notification emails.
Spently, users often use the platform to automatically follow-up with customers after purchases, shipments, and abandoned carts within a specified time-frame.
Once your follow-up automation emails are ready to go, you’ll begin saving your business a lot of time while also increasing revenue.
Email Marketing Software for Small Business – AWeber
Have you recently added a bunch of new subscribers to your email list?
Well, instead of sending a barrage of your previously sent emails, you can use AWeber’s Follow Up feature to catch subscribers up to speed in a hurry. Additionally, AWeber’s autoresponder tool is a great way to engage your customers.
With AWeber, you’ll have access to over 150 email templates to make the email design process hiccup-free.
AWeber is also extremely flexible with many available integrations and an API o build your own apps and time-saving email marketing tools.
If you’re looking for a trusted email newsletter service that’s been around and has great support, AWeber is where it’s at.
AWeber
AWeber’s autoresponder tool is a great way to engage your customers. You get access to over 150 email templates to make the email design process hiccup-free.
Improve various business functions by integrating your email marketing account with other online services. If you happen to be using a service like Salesforce, you can customize your account to automatically display which customers are subscribed to AWeber emails, and the emails they’ve gotten from you.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.
iContact
iContact’s package is simple yet intuititve – it comes complete with HTML coding options and marketing templates, depending on how deep you want to get into your campaign.
An easy-to-navigate interface greets you and the tabs at the top half of the screen let you create email campaigns and see how they’re performing. After choosing a tab, leave it up to the setup wizard to guide you through the rest of the process.
Once you have a list of contacts, iContact helps you add a sign-up form to your website so you can convert visitors to solidified subscribers. Got a list of subscribers saved in a CSV or Excel file? Import them into your iContact subscriber list.
Create aliases and send out emails according to specific filters to define your target market. iContact also embraces social media and integrates Twitter as well as Facebook-friendly features.
The autoresponder feature sends automatic messages at preset intervals which are triggered by certain events. For instance, if a newsletter is signed up for, the autoresponder sends that person a short welcome message. Or, when a customer’s birthday is coming up, you could send them email coupons.
Crystal
Crystal is a unique tool that integrates DISC personality insights into your marketing campaigns. If you are not familiar with DISC, it is a well-established and trusted behavioral framework that businesses use to build high-performing teams. When you apply this in your marketing efforts, you create a deeper insight into every prospect and learn how to motivate buyers and drive deals forward.
Key Features:
- Predict your prospect’s personality
- Understand how to motivate buyers
- Close deals faster with personalized playbooks for every sale.
Email Lookup Tool – Prospect.io
Prospect.io has email lookup tools to build lists and automate your outbound lead generation campaigns.
Building mailing lists is the first step in sales prospecting. Prospect.io has tools to speed up the process while ensuring you create high-quality email lists.
Additionally, with Prospect.io, you can combine personal emails, follow-up calls, social touches, and tasks into a multi-channel campaign to reach your prospects wherever they are.
Lastly, Prospect.io has analytics and productivity tools that generate a list of tasks for you every day within campaigns. These tools help to make the most out of your sales efforts and to track your team’s performance over time.
Keap/InfusionSoft
Keap (formerly InfusionSoft) is a combination of CRM, sales and marketing automation, payment processor, and much more. With plans catered to all businesses – from solopreneurs to big brands needing a robust solution, Keap is a great one-stop solution for all your marketing needs.
Key Features:
- CRM
- Automation
- Email Marketing
- B2B Capabilities
- Invoices
- Appointments
- Mobile App
- SMS Messages & Keap Business Line
- Quotes
- Reminders & Reports
- Internal Forms
- Landing pages
- Sales Pipeline
- A/B Testing
- Recurring Payments
- Checkout Forms
- Lead Scoring
- Analytics
Conclusion.
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