How to choose the best free email marketing software? You might already know that an email list is the key to successful business. And as we all know, quality always defeats quantity. We all want to be on top of our game and we usually look for ways to improve our skills and abilities.
Here are the mostly talked about email services. Some offer their services completely free while some require some kind of subscription. Don’t worry we got your back, we save the best for the last.
MailerLite (Offers free Subscription)
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
Mailjet (Offer’s Free Subcription)
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
Moosend
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.
This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
EmailOctopus
EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.
You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools.
- ird-party app integrations to streamline your marketing campaigns
SendinBlue
SendinBlue is probably one of the finest EDM platforms perfect for beginners. It comes with a drag and drop feature to design and customize your emails, newsletter, and other content. SendinBlue also offers tons of templates that are great for the newsletter and other marketing campaigns materials. Apart from its email design capabilities, this tool has free SMS marketing features, perfect for engaging with mobile users.
Most of the features are already in their free version. You can create workflows with the workflow editor on the free plan, but you can only include 2,000 contacts. Also, keep in mind that your email campaign will still have the SendInBlue logo. Likewise, here are some of its great features:
- Easy contact list segmentation to group subscribers
- Send transactional emails and SMS Sending
- Online form builder for lead generation
- CRM functions
- Basic Reporting
- Automation marketing, perfect for bulk email marketing services
- Unlimited Subscribers
- Send 9,000 emails per month
SendPulse
SendPulse is a multi-channel marketing platform. However, it offers one of the best email marketing services, perfect for eCommerce. It lets users integrate any eCommerce Platforms, like Shopify and Woocommerce, to quickly send out updates, newsletters, and more to their shoppers.
It comes with a lot of excellent email templates that users can effortlessly customize with its drag-and-drop editor. You can automatically send these emails on a different schedule based on event triggers, behaviors, and other metrics.
This platform also identifies who among your subscribers is the most valuable and unique. It also provides open and click rates, as well as read and unread rates for each subscriber. You can also personalize your email easily using a replaceable text field. Likewise, here are some other features of SendPulse:
- HTML Editor
- Contact segmentation
- Web push notification
- Basic Autoresponder
- Transactional Email
- Up to 500 subscribers
- Send out 15,000 emails per month
MailChimp
Mailchimp email marketing is probably still one of the best email marketing service providers out there. They offer a free plan with all the basic email marketing features like email automation and creation. But what makes it unique is its intelligent recommendation features that provide marketers great user insights to optimize your campaign.
In addition, its content manager is very beginner-friendly. So, designing emails can be light and breezy. You can store any of your images, logo, and material on the platform for easy access.
Mailchimp also lets marketers automate their emails, including those related to their client journeys, such as welcome emails, birthdays, order confirmation, cart reminders, and more.
Likewise, here are some of Mailchimp’s other features:
- Contact list management tools to organize your subscribers
- Third-party app integration including Gmail for users to easily add their free mailing list service from Google
- Single-step automation
- Send out 10,000 emails per month
- Maximum of 2,000 subscribers
- Reporting and analytics
- Mobile-friendliness
MailerLit
With its revolutionary features, MailerLit is considered one of the top email marketing tools that offer free services in the market. This email marketing tool comes with a drag and drops email customizer for easy content creation. In addition, it comes with a landing page builder and pop-up customizer. It sure will make your email stand out among competitors. It also has a built-cutting-edge photo editor and rich text editor, perfect for creating stunning emails.
If you do not feel confident which variation of your email works the best, MailerLit has an A/B split testing that helps you find out which elements perform better. This marketing service also provides comprehensive campaign analytics and report, including data like unsubscribe rate, open rate, click rate, and more.
Most of the features are already on its free plan, and this includes:
- Autoresponders
- Basic templates
- Unsubscribe page builder
- Subscriber management
- 1,000 subscribers
- 12,000 emails per month
HubSpot Free Email Marketing Tool (The Best Free)
Price: Free; paid plans with Marketing Hub: $45/mo (Starter), $800/mo (Professional), $3,200/mo (Enterprise)
HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses — for free. Create professional, personalized, and on-brand marketing emails that engage and grow your audience.
HubSpot email marketing is a perfect platform to fuel your entire marketing funnel. This tool includes all your business needs, all-in-one platform. It’s free and powerful. Despite being a CRM platform, this tool can help marketers send out individual newsletters to subscribers that capture leads. It offers tons of great features like customizable landing page builder, Facebook ads manager, and more.
On top of all these, the free plan provides reports that can help marketers get insights from their consumers and how their campaign efforts influence them. In addition, HubSpot’s free program offers:
- Facebook, Instagram, Google, and LinkedIn ad Management
- Easy contact Management
- 1 million Free Subscribers Spot
- Send out 2,000 emails per month
- Subscription forms to capture your leads
All in all, HubSpot is one of the best email marketing tools that offer free services that will surely increase your lead and conversions.
With the drag-and-drop email builder, you don’t need to wait on IT or designers to help you create your emails.
Additionally, the tool is automatically integrated with your free, all-in-one CRM platform. This means you can easily tailor and personalize emails based on relevant data stored in your CRM (e.g. name, company, previous purchases, previous sales conversations, previous support tickets, etc.).
Lastly, with the tool’s email reporting analytics, you’ll be able to identify exactly what is and isn’t working among your audience members.Pro Tip: Get HubSpot’s Free Email Marketing Tools to create, personalize, and optimize your marketing emails without waiting on designers or IT.
Conclusion
Email marketing, the use of digital platform to connect with your customer directly can boost your business. It is one way communication between people no matter to be engaged personally or professionally. It is cheaper than newspaper advertisement and difficult to ignore email marketing.