The Business Marketing Tools app is where you can find all of your essential marketing items including flyers, postcards, customized brochures, booklet templates, single page newsletter templates and more. These templates are designed to help you create great looking marketing materials fast.
Marketing is more than a job – it is a learning process that demands proper training and extensive learning. It requires a variety of tools that cater to different marketing needs – from SEO content management tools to sales enablement tools for sales folks.
Slack
In the world of digital marketing tools, the success of any project hinges on the ease of communication between teams. That’s why you should invest in easy-to-use software that provides your team with uninterrupted interaction and data sharing.
One of the most popular team collaboration platforms is Slack. This sweet tool has won the hearts of many digital marketers thanks to its simple data sharing and easy message search options.
Most importantly, Slack can integrate with all major project management, office management, sales, productivity, design, and developer tools, making it easier for you to stay on top of every aspect of your digital marketing campaign.
Google Analytics
Google Analytics is completely free software that provides valuable insights into who is visiting your website and how they engage with it.
It’s best paired with Google Search Console – another free digital marketing tool that helps you to identify any problems on your site and optimize it for traffic.
Some of the data points that Google Analytics makes available to you include:
- The number of visitors to your site by day, week, month, or any time period you choose
- Where these visitors are coming from – referrals from other website, organic search, ads, social, or direct
- The keywords people are using in Google to find your site
- The demographics and interests of your users
- How long each user spends on your site and which pages they visit
All this information is interesting, but it’s also vital knowledge that can help you to optimize your website and marketing campaigns (while keeping your SEO efforts low cost).
For example, you might notice through Search Console or Analytics that you’re getting a lot of traffic from a keyword that you lack content covering. Write a blog post optimized for that keyword and watch your traffic and engagement levels rocket.
Getting loads of visitors from Facebook but none from Twitter? Maybe this is a sign you should concentrate your marketing efforts on your main channel.
It’s all about the insights – not just the analytics.
CoSchedule
A simple social media platform with social media post scheduling as the main feature and WordPress integration. A lot of nifty advanced features available as well for SM pros.
Price: $29/user per month.
Pros:
- Perfect for bloggers who want to schedule content across social channels.
Cons:
- Most small businesses don’t need advanced content calendars.
Hootsuite
The one-and-done social media online marketing tool with a post scheduling tool and analytics and monitoring features.
Price: 1 User for $49/month, 3 Users for $129/month.
Pros:
- Informs scheduling with insights and analytics.
Cons:
- Hootsuite is good at a few things but not great at any one thing. You may still opt for the simplicity of Buffer even though Hootsuite has a scheduling feature.
- Pricey.
Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same page as your team–a sound digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.
In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages, and frustration.
With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.
KISSmetrics
The tagline of this digital marketing tool says it all:
Accelerate growth by seeing what’s happening on your website and apps.
It’s good that you want to spend so much time on digital marketing in the early days of your business. But, do you really want to make decisions that aren’t having an impact?
You need to track and analyze every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).
With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.
Take, for example, its Analytics products. With a funnel report, you can see if there are any “leaks” in your business. Here’s a screenshot of what to expect:
Starting at $120/month, KISSmetrics isn’t the cheapest digital marketing tool on this list. Even so, it’s one that you’ll want to think about, as your business gets up and running.
With a variety of products at your fingertips, the insights you receive will be invaluable to your company’s growth.
Conclusion
Microsoft Small Business has the tools and marketing resources that will help you connect and grow your business. From marketing and sales programs and services, to financial management and channel management solutions, we’re here to help you succeed – no matter how small your business.
All companies need to possess brand consistency in order to be recognized by their customers. That’s what this toolkit is all about. It is an essential marketing toolkit for anyone responsible for creating brand consistency, including designers, marketing and branding specialists, and branding intermediaries.