Do you want to learn about free Facebook advertising tools? Facebook self-service advertising tools? Or best Facebook advertising tools?
This post contains facebook business advertising tools.
Facebook Ads Manager and Ads Manager mobile app
Ads Manager is Facebook’s advanced management platform for running paid media across the Facebook family of apps. You may already be using it to create audiences, run ad campaigns and experiments, and review performance.
But did you know that Facebook Ads Manager has a mobile app for iOS and Android with tons of bells and whistles?
Use the app to stay on the pulse of your Facebook ad performance and even create new ads and audiences on the go from your phone
DrumUp
We all know it’s important to post a steady stream of interesting, relevant content to your Facebook wall. However, it can be a huge pain to actually get out and hunt down share-worthy stuff.
Now you can outsource the scavenging to DrumUp and cross this task right off your to-do list! This free tool identifies engaging stories that are fit for your audience, ranks them and then queues them up to be shared on your social media accounts.
To get started, all you have to do is provide a list of relevant keywords. The service scours the web for stories related to these keywords and provides them in a content feed. See a story that you like? Give it a click and DrumUp will add it to your share queue. It will even select an optimal time for the post to be shared.
If you wish to customize it, you can click into the post and add a comment along with the headline, adjust the date and time of the post, include a recommended hashtag upload an image and even schedule the post to be repeated again in the future!
In addition to the content the tool recommends, you can also create your own, unique posts, meaning you can use this tool to manage ALL of your Facebook shares.
Qwaya
One of the top platforms for creating Facebook advertising campaigns, Qwaya is the perfect solution for media marketing experts.
There are many features worth mentioning, but I want to focus on two of my favorites:
Ads A/B Testing
If you aren’t A/B testing your ads, you’ll never know where to spend your money in the future. With Qwaya, this is never an issue, as you can test every variable imaginable, ensuring that you know what’s performing best at all times.
From ad type to news feed placement, use this feature to get more out of every dollar you spend on your social media strategy.
Scheduling
The more online marketing campaigns you run, regardless of the platform, the more difficult it is to track what’s active and what’s not when it comes to boosting your lead generation.
This isn’t an issue when you use the Qwaya scheduling tool. This allows you to schedule campaigns at times when your ROI is highest. Why run ads when your target audience isn’t online and ready to buy? It’s a waste of a good marketing effort. You need to schedule your campaigns based on targeted days and times.
I’ll be the first to admit that Qwaya is not as easy to use as some Facebook marketing tools. I am also comfortable saying that its features list is among the best for business owners.
If you have Facebook advertising experience or are willing to go through the learning curve, Qwaya deserves your attention.
MobileMonkey click-to-Messenger ad funnel builder
My favorite Facebook ad example is called the click-to-Messenger ad and it’s a unicorn because of a feature called instant lead capture.
As soon as someone clicks the CTA button on the ad, they’re sent to your brand’s Messenger experience.
When they engage with your brand in Messenger, they become a contact with captured lead data and the ability to send follow-up messaging.
Use MobileMonkey’s Facebook Messenger funnel builder to automate the conversation you have with new lead. This trick can infinitely scale your lead gen efforts because you don’t have to manually qualify and collect lead data.
Use the Click-to-Messenger Ads tool in MobileMonkey to set up a Facebook Messenger ad with automated lead capture.
Ask qualifying questions and create lasting connections with new leads with a visual chatbot builder that connects right to your Facebook ad.
MobileMonkey customers are cutting their cost per lead in half or more with this engaging new ad format. See what I mean in this Facebook Messenger ad case study.
Likealyzer
How’s that for a kick in the pants?
LikeAlyzer, powered by the folks at Meltwater, provides an in-depth assessment of your Facebook page performance, coupled with super-actionable recommendations on how you can boost engagement with your brand. Unlike many other free tools, you don’t have to turn over any personal information to attain the assessment. Simply plug in your page URL and it will be automatically generated within seconds.
The report is user-friendly and provides clear insights into what is and isn’t working for your Facebook account. As you can see, we’re posting at least once a day, but our posts could get way more engagement if we varied the type of content, shared at different times of day and asked more questions to our audience. These simple adjustments could make a big impact on our performance!
In addition, LikeAlyzer shows you how your page stacks up to those of “Similar Brands,” so you can get a good feel for how much attention competitors are paying to their Facebook presence.
MORE: 10 Smart & Easy Facebook Marketing Ideas
AdEspresso
Have you ever used a marketing tool on your media account that is too complicated? You know it could work for your small business, but you don’t have the time, experience or knowledge to put it to good use.
Well, AdEspresso is the exact opposite. When it comes to Facebook advertising and marketing tools, this one is, by far, among the simplest and most straightforward. It only takes a few minutes to get started, the learning curve is minimal and the results can be astounding for your digital marketing success.
If you stay current with my blog, you know that I’m a big numbers guy. The more data the better and the more chance of quality lead generation. While AdEspresso has a lot going for it, it’s the powerful analytics tools that really gets my blood flowing. Some of the features include:
- Clean, easy to understand visual analytics.
- Customizable dashboards, allowing you to pinpoint top-performing ads and focus on the numbers that mean the most to you.
- Detailed metrics for those who want to dig deeper.
Here is how AdEspresso describes its approach to analytics:
Information is displayed in a clear, actionable way, making it simple to understand how your campaign is being optimized. If you want to go in-depth, you can still access every metric available on Facebook and many more available only in AdEspresso.
Are you still unsure of how AdEspresso works with social media marketing? Are you concerned that you won’t know how to use the tool? Another great feature is “AdEspresso Academy.”
With a variety of training tools, all of which are free of cost, you’ll never find yourself lost and searching for answers.
If you were to ask me which Facebook marketing tool best suits everyone from beginners to seasoned professionals, I would answer AdEspresso, every time.
WordStream
Want a pointed review of your Facebook Ad account with a checklist of areas of improvement?
That’s exactly what you’ll get from the WordStream Facebook Ads Performance Grader.
Each recommendation includes you an action you can take that will increase your ads adherence to best practices, and a step closer to optimum ad setup, audience targeting and more.
Hootsuite Ads
You can’t argue with the fact that Hootsuite is one of the biggest names across the social networks, with millions of brands and individuals using the service to schedule updates.
Hootsuite Ads allows you to take your Facebook advertising campaigns to the next level.
The perfect solution for anybody seeking a simplified tool, there are several things you need to know about Hootsuite Ads:
- Ability to create ads quickly, with as few as two clicks.
- The application automatically scans your Facebook Page and news feed, seeking the best posts to promote to your target audience.
- Assistance defining goals for each ad, allowing you to tailor your marketing campaign to achieve maximum results.
- Advanced ad management features, allowing you to spend less time on ads and more time building your small business. So, you have access to a central location for managing both paid and organic content.
It’s worth noting again that Hootsuite Ads doesn’t do anything to complicate the process of creating and implementing Facebook ads. Here is how the tool describes its ease of use:
Take the guesswork out of social media marketing. Our automated targeting and bidding algorithms will turn you into an ad expert.
You can’t argue with that. With no guesswork, your confidence will soar.
Canva
Just a few examples of what Facebook marketers are creating through this free tool.
This design tool comes in handy any time you need to create a custom image, an activity that you’ll find yourself doing pretty frequently if you’re managing your company’s Facebook marketing efforts.
I love Canva because it’s incredibly intuitive. It offers pre-sized templates for Facebook page covers, posts and app covers. Once you’ve selected your template, you can drag-and-drop a variety of design elements (images, text, and shapes) to populate it and voila—you’re all set!
Canva’s pre-designed layouts, many of which are free!
Don’t have an eye for design? I feel your pain. The first couple of Canva images I created myself were nothing short of heinous. Luckily, the team at Canva is sympathetic to our shortcomings! Their online Design School includes a wealth of tips and tutorials to help users create more beautiful images for content marketing and social media. Still struggling? You can always snag one of their pre-designed layouts (some are free, some cost a small fee) and adjust the text to make it fit your needs.
AdStage
It may not be a “Facebook only” marketing tool, but AdStage still has plenty to offer advertisers.
If you are the type of business owner who advertises on multiple social media sites and not just Facebook, AdStage can make your life easier. Here’s the company’s tagline:
Create, Optimize and Report across your search and social ads in one place.
With this tool, there is no longer a need to manage all of your ads separately. Instead, you can bring them all together in one convenient dashboard.
Staying on topic, let’s see what AdStage offers Facebook advertisers. The thing I like best about this tool is its “Automated Rules” feature. It’s explained on the website, as follows:
Monitor and drive better performance for your ad campaigns with Automated Rules in AdStage. Save time optimizing campaigns with rules that schedule your marketing campaigns, alert you based on performance, pause campaigns, increase budgets and more.
If it has anything to do with driving better results to your marketing efforts, while still being able to save time, I’m all for it.
With the help of AdStage, your Facebook advertising campaigns are always in good hands.
Facebook customer chat and WordPress plugin
Did you know that you can integrate Facebook advertising tools onto your own website for lead gen as well?
Facebook advertising is a full-funnel channel for reaching leads at the top of the funnel, nurturing leads into customers, and re-engaging customers into repeat business.
And when you power the web chat on your site with Facebook Messenger chat, every new conversation becomes a contact in your MobileMonkey database that you can follow-up with, engage deeper with, and create meaningful customer relationships with.
These contacts can be used as a remarketing audience via in MobileMonkey Facebook ad audience sync (see tool #10), as well as the seed for a custom lookalike audience.
Start by adding the Facebook customer chat widget to your site. Use the chat widget tool to create a custom greeting, placement, and automated welcome conversation.
See what the chat widget looks and behaves like on your site with the new customer chat previewer.
The customer chat widget is totally free to install on your site with MobileMonkey’s Free Forever special edition, available for a limited time.
If you’re using WordPress for your site, installing the chat widget is just a WP-Chatbot plugin away.
SUMMARY
Facebook advertising tools are able to help you with your Facebook advertising campaign all around the world, facebook advertising funnel is one of the most important things because it helps you finding your ideal customers.
More than 1 billion people visit Facebook every day. You can either ignore this audience or do whatever it takes to turn some of these people into paying customers.
Facebook is one of the most popular social media sites in the world. Through advertising, you can quickly reach this audience.