If you own a business and haven’t explored the power of Facebook as a marketing tool, you’re at risk of missing out on one of the most powerful tools on the web. Facebook Marketing for Business provides an overview of how to use Facebook Groups and Pages, as well as Facebook Insights, to connect with new and existing customers. It offers detailed tutorials and videos for creating your own group or fan page, step-by-step guides for setting up your business’s presence on Facebook, and tips on how to build a large fan base that is interested in buying from your company.
Facebook Marketer is a collection of tools to help you manage, grow and leverage your Facebook page. It allows marketers to schedule posts for pages and groups, analyze your audience and identify the optimal timing for posting. Write better posts by using the keyword data tool called FQL . Re-engage old fans with an easy-to-integrate call to action widget . Keep your fans informed by publishing RSS feeds automatically from your Facebook Page or Group .
MobileMonkey
Facebook Messenger marketing has the potential to generate incredible user engagement. MobileMonkey is a great Facebook marketing tool to help you do it the right way.It allows you to build a list of Messenger subscribers, send out Messenger broadcasts and drip campaigns to your customers, as well as automatically respond to comments on your Facebook posts.
MobileMonkey also offers full support for Facebook Messenger ads (Click-to-Messenger Ads) and sponsored ads, pre-built chatbot templates, powerful chatbot analytics tools, and a powerful chatbot builder.
Does this Facebook advertising tool seem too complicated?
Their comprehensive chatbot tutorial provides in-depth information on how to get started with chatbots and Facebook Messenger marketing. This chat marketing platform also offers web chat and SMS marketing tools.
Image via MobileMonkey
Sendinblue
Sendinblue can help you create and run your Facebook marketing campaigns more efficiently. You can reach more people with beautifully-designed ads and compelling calls-to-action (CTA).
This Facebook marketing tool enables you to directly retarget a specific list of contacts. You can also use a contact list to find new leads that are similar to your best customers.
Once you set your ad parameters, Sendinblue will automatically optimize the amount spent per day to get you the best results. They provide detailed reports to help you analyze your campaign performance.
Do you know the best part? You can start using this Facebook marketing tool for free. Their paid plans start at $25/month.
Image via Sendinblue
Pagemodo
Pagemodo is a great Facebook marketing tool. Using this tool, you can customize your Facebook pages with impressive cover photos, add custom tabs, and create contests for engagement.
Key Features:
- Run Facebook contests and sweepstakes easily
- Schedule posts on Facebook, LinkedIn, and Twitter
- Design appealing Facebook ads
- Optimize Facebook ads
- Create contact forms
- Add product listings with CTAs and site links
Cost
- Basic Plan: $9/month
- Pro Plan: $19/month
- Agency Plan: $59/month
Pros
- Easy-to-use
- Get access to professionally-designed templates
- Good customer support
- Gives complete control for managing contests
- Mobile-friendly
Cons
- Most features work specifically on Facebook only
Tool Level
Beginner to Advanced-level users
Usability
Post scheduling for Twitter, LinkedIn, and Facebook; Facebook marketing
Pro Tip: Using this tool, you can easily save your Facebook ads designs. Make small changes and then compare the results to optimize your future campaigns.
Image via Pagemodo
Agora Pulse (link)
This Facebook (and Twitter) dashboard shows you an overview of all activity on your page and lets you schedule posts and begin campaigns right from the dashboard. What kind of campaigns, you wonder? Just about anything you could ever need. Here’s a list:
- Photo contest
- Coupon
- Fan Vote
- Instant win
- Persoanlity test
- Quiz
- Sweepstakes
Campaign information can be added as a page section, and you can promote your campaign via a post to your page. The free plan has a cap on participants, which you can lift by upgrading to a paid plan.
Price: Free trial, then plans starting at $29 per month
ShortStack (link)
A comprehensive Facebook campaign tool, ShortStack works to make it easy to add any sort of campaign—a staggering number of options, really—to your page. ShortStack offers templates to start from, or you can build a campaign from scratch, using an intuitive visual editor.
You can push a campaign live in minutes via ShortStack. For advanced options with your campaign (and to remove the ShortStack branding), you’ll need to upgrade to a paid plan.
Price: Free
Facebook Messenger Marketing
This one is hiding in plain sight: Facebook Messenger marketing.
For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.
What does this mean for you? It means that you can gain first mover’s advantage.
Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.
What makes this channel different from other marketing methods like email marketing is the results.
- Facebook Messenger messages have an open rate of 50-80 percent.
- Facebook Messenger messages have a clickthrough rate of 20 percent, especially when using chat blasting.
- Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
- Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)
Where else can you get engagement results like that?
I don’t know of any, and I’ve done quite a bit of online marketing.
The best way to get started with Facebook Messenger marketing is with MobileMonkey.
MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.
And best of all, it’s free.
lick to Messenger Ads
A Click-to-Messenger Ad is a normal Facebook ad with a twist. Instead of sending people to a landing page, you send them to a Facebook Messenger bot sequence.
It looks like this:
Once the person starts the Facebook Messenger sequence, they are a lead. Then, the chatbot takes over to bring them through the conversion funnel.
For example, you could have your chatbot ask users questions, and send them offers based on their responses.
It can be hard to manually respond to thousands of messages. Instead, you can direct those chat from your Messenger Ads directly to a MobileMonkey chatbot, which can ask qualifying questions and engage users at scale.
Conclusion
The Facebook Business Tools app is available for free on the App Store. Use the app to see how your Page’s Insights stack up against the competition, engage with Call-to-Action features, and update your page all from your iPhone or iPad.