Facebook analytics tools are supposed to help you understand your audience, get more insights into your Facebook presence, and possibly turn all that data into a profitable Facebook ad campaign. But what if you’re not sure which analytics tool is the best for your business? What if you do know that you want something more than just the Free Facebook reporting tool and have budget to spend on a tool? Here are some of the reasons I decided to try out for myself and what I think about their platform, and some tips for getting started.
Facebook Video Analytics Tool allows you to measure, optimize and increase sales from your Facebook business page posts and ads. When used with a Facebook advertising account tool, the tool provides actionable feedback for advertisers to increase conversion rates and decrease costs. Users can monitor real-time progress with easy-to-interpret graphs that display data at a glance.
Facebook Video Analytics Tool is tool to analyse and compare Facebook Video growth in the number of total views, unique views and average watche time. Tool quickly shows you how a video posts performs as published, shared on Page and as people interact with it. These videos presents a great opportunity to use them both for organic and paid strategy of your business.
The Facebook video analytics tool is designed to be an easy way to view live public data from Facebook. The tool lets you check engagement and watch time for videos at the Page level, Individual post level, and for the overall page. You can also compare against other pages or specify a timeframe for comparison.
What can Facebook analytics tell you?
Facebook Analytics gives you a peek of your engagement and growth rate of your Facebook page. You can even find out which post performed well and what led your leads to your website.
Facebook analytics tools
While Facebook Analytics (with a capital A) may be shutting down, never fear. There still are three in-platform ways to access important data and insights: Facebook Business Suite, Creator Studio and Facebook Insights. And of course, Hootstuite’s own social analytics for Facebook are here if you need them, too. Let’s dig in.
Facebook Business Suite
As Facebook shuts down Facebook Analytics on June 30, 2021, they’re recommending users switch to Facebook Business Suite, if available.
Facebook Business Suite is a one-stop-shop to manage all your connected accounts across Facebook and Instagram. All your Facebook business tools live here; it’s where you manage all of your Facebook marketing and advertising activities.
And if you’re looking for insights into the results of your organic and paid social media on Facebook (and Instagram too!), you’ll find them here in Business Suite’s Insights section.
Here, you can see metrics, trends, and visual reports to help you gain insights about your overall account, or individual posts. These insights might include…
- Engagement, including likes and comments
- Demographic information about your followers
- Reach of your Facebook Page
Note that Business Suite is rolling out to replace Business Manager and may not be available in your region quite yet. To access Business Suite, just log into the Facebook account associated with your business — if you’re eligible, you’ll be redirected to Business Suite when you go to business.facebook.com on desktop.
Creator Studio
Creator Studio is a section of Facebook specifically designed for content creators, compiling all posting, tracking, managing and monetizing tools into one place. Creator Studio is also the easiest way to learn what new features or monetization opportunities you may be eligible for.
The Insights tab will feature a range of metrics to give you information about performance and reach of your content, Pages, and earnings.
With Creator Studio, you’ll be able to access insights like…
- New followers (and unfollowers!)
- Impressions, reach, and engagement
- An in-depth breakdown of your viewers and followers
- Loyalty and performance
Find more information about Insights in Creator Studio here.
Facebook Insights
Is it infuriating that Facebook calls everything on its website “Insights”? Yes, yes it is. But here we are: on the Facebook Insights page, buried within Facebook Business Manager.
Here you can review content insights, overarching traffic trends and incredible detail about your audience. It’s a great way to get a clear picture of just who is following, watching and liking your content.
This tool can help you dive deep into your audience, so you can learn how to effectively target your Facebook ads and organic content.
Sociograph
Sociograph helps you analyse Facebook groups and pages. The tool is designed to give you a better understanding of your audience. The tool gives you insights into how your posts are performing and also gives you data for all the crucial metrics. The report will help you detect the active members on your page/community which can enhance your audience selection.
Cyfe
Cyfe isn’t strictly speaking a Facebook Analytics tool.
It’s an online business dashboard that integrates a wide range of widgets to cover a different aspects of your business. The right choice of widgets can cover marketing, client data, finance, web analytics, sales, and of course, social media.
In fact, there isn’t just one Facebook widget, but over 50. You can customize your dashboard to display only the data that matters to you, with an impressive degree of segmentation.
You can start with an overview of your page metrics, then dive in deeper with widgets that display stories, posts, views, likes, impressions, check-ins, users by country, adverts and more. You can download reports of your data in various formats.
Cost: Cyfe is free with limited dashboards, a premium account is $29/month.
Quintly
Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, but it has a free tool for Facebook analytics. The main suite is another dashboard tool, coming with a standard dashboard that can be customized to suit your needs.
You can have multiple dashboards to track different clients or customers.
It covers your social profiles and that of your competitors, visualizing data to help you understand the best content and comparative metrics. There is data covering influencers, customer care, sponsored post detection, content, and more. In fact, the analytics cover over 250 metrics, and reports can be easily generated and customized.
Cost: Facebook analytics tool is free. Full suite prices start at $100/month, with a 14-day free trial.
Rival IQ
Rival IQ is one of those Facebook analytics tools that can help you track and analyze the Facebook KPIs that matter to your business.
You can also customize and design metrics on flexible dashboards that exactly fit your social media objectives.
If you want to discover how many new fans you gain and when, how often, and when you post and measure what resonates on your followers’ timelines, this Facebook analytics tool is what you are looking for.
Not only will you measure your Facebook performance at a glance, but you will have access to competitive Facebook benchmarking as well.
By closely monitoring your performance, you can run better Facebook ads and campaigns.
Pricing options: between $199 and $499 per month, and you can try it for free, too.
We use Rival IQ to organize and monitor our competitive landscape. For each indirect or direct competitor we know about or discover, they are added into Rival IQ, tagged and then we receive email alerts and can build reports based on activity. I really like how the analysis is relative to your own company. – Kelly, G2 Crowd
Brandwatch
The tool offers Facebook audience analytics such as gender, location, profession, and interests. It help you understand Facebook analytics and create a better social media strategy for your brand.
Also, this Facebook analytics tool gives you insights into what your audience members are sharing to uncover popular topics.
With this Facebook analytics tool you can benchmark your performance against all of your Facebook competitors.
On top of giving you access to a large amount of data, Brandwatch utilizes data to make sense of customers, their needs, wants, and interests.
Pricing options: not disclosed on their website, but you can book a meeting.
I love the ability it has to generate many reports and analytics in just a few seconds. It is easy to navigate and gives you a variety of information which is awesome because I’ve used other social media listening tools before and they only perform one or two functions. – Jessica, G2 Crowd
Iconosquare
This is an analytics and social media performance suite that helps its clients monitor their channel growth and optimize their social media strategy.
With Iconosquare, you can automate your Facebook accounts.
If you’re looking for advanced Facebook analytics, Iconosquare offers easy-to-read graphs for metrics like follower evolution, average engagement rate per post, reach and more.
Iconosquare also provides a free feature called Instant Facebook Audit. All you have to do is sign in with your Facebook account, enter your email address, and they will send you a free performance review report.
Pricing options: between $59 and $179 per month, plus free trial.
Iconosquare is a great management tool – from scheduling social media posts to providing data and metrics. The analytics are particularly helpful when it comes to interpreting the performance of social media posts and adjusting strategy. – Administrator in Environmental Services, G2 Crowd
Sotrender
Sotrender is a reporting and benchmarking tool that covers Facebook, Instagram, Twitter, and YouTube.
Cut down the time you need for preparing monthly reports, scout your competitors’ strategy, and answer to Facebook comments and messages with Sotrender’s Social Inbox.
With Facebook analytics, you’ll get a full picture of your social performance, discover insights, and analyze what content works best.
Stay on top of your competition by learning more about your competitors’ audience and what content they engage with. Create charts displaying a variety of analyses and comparisons to stay up-to-date with your competition.
Sotrender is a tool both for agencies & brands and for freelancers. It contains helpful data-driven tips and interactive data visualizations. The tool covers main social media platforms: Facebook, Twitter, Instagram, YouTube and the customer service is really friendly & easy to reach out to. – Ewa, G2 Crow
Unmetric
Unmetric is a Facebook analytics tool that helps you compare and benchmark your brand’s social media performance.
Through this Facebook analytics tool you can improve your content engagement by understanding what’s working for your business, both for your organic and paid posts.
With this analytics tool, you can also create campaigns to research how the best performing Facebook posts for a certain topic look like.
Unmetric is a Facebook analytics tool that also lets you save time when doing your regular reporting, by generating automated social media reports.
Schedule and have your social media reports delivered in your inbox in no time.
Unmetric is a great product to use when you want to see the performance of your social channels in comparison with competitors. Using different date ranges, Unmetric is able to dig into some intense data and provides an overall engagement score to help benchmark performance. – Matt, G2 Crowd
Socialbakers
This is a social media tool that offers the whole package.
From publishing and scheduling, to analytics and benchmarks, with added social listening and a bunch of other features, Socialbakers is great in helping you grow by understanding your audience, and improving cross-channel care.
It is one of the best Facebook analytics tools available on the market, allowing you to optimize your content strategy. It is also a great tool if you’re into influencer marketing, by the way.
It has a very clean user interface with a lot of easy to use and understand data. It has a lot of additional features, like influencer database and search engine, also content search, which is good for the UGCs and advertisement analysis. – Leslie, G2 Crowd
Falcon.io
Falcon.io is a social media tool focused on publishing, management, and analytics.
According to their brand’s promise, you can get to know your audiences with social listening while tracking content performance.
Another promise these guys do is that you can also merge your social data with your CRM for a unique 360-degree customer view.
So, if you’re looking for a Facebook analytics tool and beyond, with features that can let you get one social inbox for all your networks, for example, Falcon.io is the app for you.
I can always have a look at what people from my organization abroad are doing at the moment. Communication is effortless, and there’s no need to exit the platform to do so. – Agency in sporting goods, G2 Crowd
How do I use Facebook Analytics to grow my business?
You can use Facebook analytics to generate better leads and to improve your overall visibility. Facebook analytics will help you determine if your current strategy is working or needs to be tweaked. If yes, then take the help of Facebook analyzers to find out what needs to be done next.
Conclusion
If you’re like me, then you want your content to be shared and spread across the web. This can be done by posting on as many social media networks as possible. It also is a good idea to make sure that people are actually spending time watching your content. It may be frustrating to have someone share your video if most people end up watching for less than twenty seconds. Facebook has a lot of data about the videos posted to their site, and there is a tool that lets you unlock this data.
The Facebook Video Analytics tool provides video performance metrics such as views, total watch time and more. The tool aggregates all video content from your linked Facebook Pages, saving you the hassle of managing multiple Facebook accounts separately, keeping in mind that their analytics differ.
