B2B lead generation software can help with B2B lead generation. That’s because lead generation software automates your lead generation process. Businesses that use lead generation software can generate more leads faster and more frequently. Here’s how.
Lead generation is one of the most essential components of a successful growing business. Using free b2b lead generation tools, you can achieve spontaneous and more effective sales. There are many tools available on the web that give you some benefits of ree b2b lead generation tools. Today we will discuss about free b2b lead generation software for growing your business.
B2B lead generation tools have changed my business. I have been using a variety of tools for more than five years to capture leads – from email marketing to social media and so on. Over time, I have learned what works and what does not. One thing is clear: when you are trying to generate leads, your goal is to establish an ongoing relationship with your leads. To build the relationship, use several tactics that include a free B2b lead generation software or any other tool, but not at the expense of your relationship with your customer.
Free B2B lead generation tools list 2021 – Gone are the days when lead generation was just a hope. The support of advanced tools made it possible to reach out to your target market and engage with them systematically. Here is the list of best free b2b lead generation tools that will help small businesses get insights and reach out to their potential customers.
What Does A Lead Generation Company Do?
Lead generation companies help businesses become more efficient by delivering warmed up and qualified leads directly to them. Such companies will normally work in partnership with a number of businesses or websites in which they advertise your service.
In the digital age we live in today we only have to enter a few keywords into a search engine to bring up a whole wealth of businesses advertising that yes, they hold the solution to our needs.
We may find these sites by using a search engine or we may see an online ad on a social media platform.
We click for more information and land on a site where we more than likely enter our information into it such as an email address.
This contact form is then forwarded to someone who will then verify this information. The leads are then sent onto the relevant company ready for their sales force to close.
Lead generation needs a multiple pronged attack. It does require you to nurture lots of lead sources and with many channels they each need their own individual strategy.
Having a successful small business now a days is even harder with the digital era. Many will experience a shortcoming in obtaining a continuous flow of new leads. So it isn’t any wonder why many are now turning to lead generation companies to help them.
Leadfeeder
Pricing: 14-day free trial, paid plans start at $79/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes.
Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
Hunter.io
Pricing: Free to find up to 25 requests/mo; plans start at $49/month with a free option
Rating: 4.3 out of 5 stars via G2
Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.
Zendesk Sell
Zendesk Sell offers built-in sales engagement tools including lead gen, prospecting, and enrichment solutions. These features let your sales people ditch the tedious tasks and bet back to crushing their quotas. Sell lets you create targeted prospect lists for multiple channels and build custom templates so you can create a surplus of leads and engage contacts with a personalized touch.
Features
- Lead qualification
- Sales pipeline
- Custom templates
- Lead capture
- Lead distribution
Unbounce
Unbounce is a lead landing page platform for ecommerce, SaaS, and agencies, with features for building landing pages, pop-ups, and sticky bars.
Features
- Customizable templates
- Form builder
- Real-time editing
- Reporting/analytics
- SEO management
Leadpages
Leadpages is a landing page builder program for small businesses that hosts features for creating landing pages, pop-ups, alert bars, and includes 40+ integrations.
Features
- Form builder
- Pre-built templates
- SEO management
- AB testing
- Data import/export
Pipedrive
Pipedrive is a lead management and CRM platform for sales teams that included pipeline management and code-free development.
Features
- Call recording
- Lead capture
- Content delivery
- Customer segmentation
- Calendar/reminder system
Lead Capture
Chances are – a significant number of your website’s visitors will never return if you don’t have a way to capture their information. And since Google’s latest core update changed some of its defining web page judgements, visitors are able to avoid marketing messages more easily.
To adapt to changing times, a new strategy must be applied, and Strategic Marketing Consultant and Facebook Ads Specialist, Nicholas Kusmich, suggests two ways: 1) give before you ask and 2) each step of the marketing process must be valuable in and of itself.
The first one calls for mutually beneficial methods that allow potential leads to opt-in to effectively gather information, and one way to do this is through lead magnets.
Lead Magnets
Client acquisition requires an optimized process that converts visitors into leads, but a problem arises when first-time visitors are unable to leave their information, which is why they never hear from you again. This is where lead magnets come in.
Lead magnets offer value to your site visitors in exchange for their contact information. They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. These freebies present an opportunity for a trade-off where you offer them valuable content or tools in exchange for their contact details, which facilitates future communications.
Landing Page Conversion Techniques
Landing pages are crucial in converting your visitors into leads. They can be any page a visitor lands on after clicking on an ad, a call-to-action button, or any other marketing trigger.
Landing pages should be separate from your main home page and have the dual purpose of capturing leads and warming them up to become your next customers. The goal of your landing page is to educate your visitor with enough information to make them proceed with a purchase.
It’s also worth noting that your landing page should always deliver on the promise that you made on your ad source to reduce bounce rates.
Lead Scoring
Not all leads are created equal, and they must be prioritized by their levels of engagement. This is where lead scoring comes in, so you can prioritize your best leads that are closest to making a purchase decision.
This method can quantify interactions your potential customers have with your content through a point system, with values assigned to the type of engagement they’ve made. You can add or deduct points based on positive and negative attributes like downloading an eBook or opting out from your mailing list.
This point-based system used in identifying your hottest leads will save you a lot of time and money when trying to hit your target market and taking advantage of sales opportunities.
Voila Norbert
Pricing: Free to find up to 50 emails; plans start at $49/month
Rating: 4.8 out of 5 stars via G2
Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans start at $50/500 credits.
Reply.io
Pricing: free unlimited access for all Reply users
Rating: 4.65/5 stars on GetApp (based on 85 reviews)
The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
Skrapp
Pricing: Free to find up to 150/month; paid plans start at $49/month
Rating: 3.5 out of 5 stars on G2
Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.
AeroLeads
Pricing: Plans start at $49 per month for up to 1,000 credits
Rating: 4.6/5 stars out of 35 reviews from Capterra
AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads.
Their software will search and find contact information, including email, company URL, job title, and more.
Datanyze
Pricing: $39 per month, billed annually, for up to 10809 credits a year. They also offer a free 90-day trial.
Rating: 4.1 out of 5 stars based on 43 reviews on Capterra
Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and “icebreakers” to help you warm up cold calls and email outreach.
Using data gleaned from social profiles, local news outlets, and more, you’ll know who to contact and know how to start the conversation so you can build relationships — and drive revenue.
How Do The Lead Generation Companies Actually Work?
A lead generation company aggregates consumer and business information that it can then sell on to a business wishing to purchase new leads.
It uses different categories to organise the data so it is relevant to the target market, and some may even organise leads depending on levels of ‘warmth’.
A lead gen company will normally offer a number of services such as;
- Database marketing
- In house marketing teams
- Databases of businesses and professional information
They tend to gather leads by building a website and optimising and maintaining that site to attract visitors and obtain their information normally via a contact form.
Lead generation companies have the means to target and personalise campaigns for your business. They have the reach you probably wouldn’t have had on your own.
A lead generation company will come up with precise targeting campaigns. It will also have inbound programs that will help and produce more opportunities.
They will go on to nurture the leads and use other marketing techniques to obtain the information they need to identify the right leads who fit your businesses buyers persona.
The databases they have will expediate this information. Which means they can quickly and easily identify the leads who have buying intent.
There is a number of sources they gather information, such as public records, trade references, print, digital and trade publications.
Conclusion
Business to business (B2B) and business to customer (B2C) marketers generate most of their leads online. These high quality leads can be utilized for high converting sales leads, direct marketing campaigns, email list building, appointment setting, etc. Lead generation is a process of collecting targeted information about your potential customers/prospects that can help you develop an ongoing relationship with them and even make a sale of your products or services in future.
For some marketers, lead generation is a blessing. For others, it’s nothing more than a nuisance. But, lead generation is an essential part of doing business in today’s marketplace. Having an influx of qualified buyers can help any company trim business costs, increase sales and bring in new customers.