Free business marketing sites that will drive targeted traffic to your site from the search engines, create a list of thousands of local prospects, and help you acquire new customers.
You can use all of these free business marketing sites to advertise and promote your business online. Each business marketing site has a different focus to help you target your ideal customer and promote your brand, products and services.
Capture email data
Ensure that you have a method of capturing email data from website visitors. Integrate an email sign up option onto your site and begin building a database of customer data.
You can then use this data for a range of marketing incentives, such as email marketing or creating custom audiences on Facebook for targeted advertising. (Just make sure you’re GDPR compliant…)
Video marketing
You’d be mad to ignore the proliferation of video over the past few years. Jump on the bandwagon and start engaging in some video marketing.
Begin by setting up a YouTube channel. You don’t have to create Hollywood-esque movies – just a simple video blog will do. If you’ve got something useful to say, then say it on video. It also makes for highly shareable, marketable content – plonk it on your website, push it out on social, and include in your emails.
Interact with industry experts on Twitter
Twitter isn’t for everyone, but it does carry a whole array of benefits. It’s a great platform for engaging with industry experts and customers, as it’s a place where anyone can talk to anyone.
Respond to customer feedback, retweet the best user-generated content, and offer genuine input to industry discussions.
Generate website traffic with Pinterest
Pinterest isn’t suitable for a lot of businesses, but can work really well for some. The platform has one of the highest conversion rates in terms of converting browsers into buyers.
You can also generate significant website traffic and find out more about what your target users love.
Google My Business
It would be sort of ridiculous to not include Google My Business as the first place you should have your business advertised for free. After all, you have just spent a ton of time, effort and cash to make certain that your web site was search engine optimized for Google. With Google business you have the potential of being found within the nearly 8 billion searches that occur every day. With Google My Business your physical location and phone number can be linked to Smartphone app users so they can easily navigate to your door. Link up your other social media channels too.
Here’s how: Register your business at Google My Business in order to take advantage of the power of this top ranked directory and to get your some free business advertising love!
Citysearch
Restaurants, bars, hotels, spas and several other types of businesses can benefit from Citysearch. Citysearch partners with such platforms as Urbanspoon, Expedia and MerchantCircle. Listings are accessed through the Citysearch mobile app. Businesses that are preferred by users are listed in “best of” lists which fall under 20 categories.
YellowBot
You get a basic listing similar to those archaic Yellow Pages with YellowBot, but it also includes customer reviews and some additional options for those who upgrade to a premium package. YellowBot has quick sign-up and sign-in connected to Google, Facebook, Windows Live, Twitter and Yahoo, making it easy and convenient.
Superpages
One of the easiest business listings for users to navigate, Superpages also makes it easy to list and manage your business listing. Along with business listings, this service also includes weather and lottery listing. It also includes a quick sign-in option through Facebook.
Mapquest
Before Apple Maps and Google Maps took over the online mapping scene, there was Mapquest. It functions similarly to Apple and Google’s mapping services, with more of a focus on exploring rather than finding directions. Users can book flights and reservations right from the online app, making it especially useful for hotel and rental car businesses. It may not be as popular as Apple or Google, but it’s still another great place to add your website for free.
SaaSGenius
For SaaS companies, there’s SaaSGenius, a directory that specializes in supporting subscription-based software. SaaSGenius is a great place to list your business because it has such a niche appeal – people using the site know exactly what they’re looking for. SaaSGenius also has powerful search filters, which come in handy the more you fill out your business’s profile on the website.
Encourage UGC
User-generated content (UGC) is content that has been created and published by unpaid fans of your business. It’s when someone loves your product or service so much that they take it upon themselves to share their experience with friends and family, usually via social media.
UGC typically occurs naturally, but there is no harm in encouraging it – if you don’t ask you don’t get! You can highlight the best posts every week on your social media channels, and even offer prizes to customers who get featured.
And speaking of prizes…
Engage with social influencers
Influencer marketing is a huge industry. For those unfamiliar with how it all works, a business pays or offers free products to a blogger or influencer who has a high following on social media. In return, the influencer shares your product on their social media channels. It’s extremely effective.
The more popular influencers can charge astronomical rates, but those with smaller followings (sometimes called “micro-influencers”) have high engagement rates and are often willing to post something in return for a free product or trial.
Update your Google My Business listing
Update your Google My Business listing and check that all information is accurate. Reorganize the images to ensure that only your best side is showing.
Do the same with your local listings for Bing and Yahoo. It’s also worth working on building your Google reviews, as they will help boost your rankings.
Conclusion
Plug into super responsive free business marketing sites that build exposure for your business at an incredible speed. Understand why using these free business marketing sites is important and the multiple ways to use them. Learn how you can increase exposure on-line with easy techniques to gain exposure for your business on the web. It’s easier than you think.