What is a content creator? If you want to create better content for your social media marketing, the answer to that question will help you find a content creator tool. There are plenty of tools with different features available. But many features overlap. This means you’ll need to know more about the type of content you want to create.
Here are a few to get you started with.
Fotor
Looking for photo editing, photo effects, and image retouching? Try the templates and tools from Fotor to make graphic design easy.
Image Quote
As the name suggests, Image Quote (previously known as Instaquote) is all about helping you create quote graphics by adding words to images. This is a mobile app, available for both iOS and Android.
Pablo
If you’re looking for content creation tools for social media, then Pablo, by Buffer, is a good choice. It makes it easy to combine beautiful images with text, and includes filters. You can add your own logo, too.
Photo Collage
Photo Collage opens with a blank canvas where you can add your photos and arrange them. You can also add text. It includes a handy tool to create your collage automatically if you don’t want the hassle of arranging the images yourself.
Pixlr
Pixlr is another useful free content creation tool. It’s available in three flavors:
- A quick tool for adding fun filters
- Pixlr Express, which includes more image editing
- The full Pixlr Editor, which has many of the same functions as professional image editing software like Photoshop
Quotes Cover
You don’t have to login or sign up to use Quotes Cover. This free digital content creation tool lets you easily create quote graphics online. And you can use their designs as a starting point, making the process pretty quick.
Quozio
Quozio is another tool to help you speed up content creation for social media by making it easy to create quote graphics. Just enter your text in a box, say who said it, and you’ll soon have plenty of choices with different backgrounds and fonts. Sharing buttons are available just below, which keeps the process simple.
Snappa
The next on our list of free content marketing tools is Snappa. This web app is a full-featured drag and drop image editor, which lets you add and edit effects with a slider. You can upload your own graphics, and save designs in folders.
Stencil
Stencil streamlines content creation for social media. This fast, simple app lets you easily combine photos, icons, and more to create your own images. And it includes templates and quote graphic templates, too.
Video Creation Tools
Our next selection of free visual content creation tools is all about video.
Animaker
Want to get the effect of a studio-created animated video without the hefty price tag? That’s what Animaker offers. You can create multiple video types including explainer videos, whiteboard videos, and even infographic videos.
iMovie
If you’re using iOS or MacOS, then iMovie is likely one of the best free content creation tools you can use. This app makes it easy to create and share videos, and to make Hollywood-style video trailers.
Google Docs
Google Docs is a cloud-based word processor that allows you to seamlessly create, edit, save, and share your text documents.
Google Docs is preferred for many reasons:
- It allows you to collaborate with others in real-time.
- It’s totally free, and it won’t cost you a penny.
- Lastly, it backs up your word documents on Google Cloud Storage, and you can access them on any internet-enabled device.
Quip
Quip is a productivity software suite that allows effective team collaboration. Here, you can create and edit spreadsheets, documents, and checklists.
One of the perks of the writing tools is the commenting features. With this feature, you can edit documents, communicate on projects while you work on them. You can also mention a team member and give them specific instructions.
Evernote
Evernote is ideal for capturing content ideas. You can use it to take notes; create outlines; and save pictures, web clippings, or any other resources you need to create a piece of content.
You can also use it to create long-form content like articles or blog posts.
Evernote will give you 60MB cloud-storage space for free every month. Also, free usage is limited to two devices. Meaning, you can only access the notes in your cloud-storage on two devices.
To enjoy more flexibility, you’ll need to upgrade to a premium plan.
Notion
Notion is an all-in-one workspace to write, plan, manage projects, get organized, and collaborate.
You can use the software to brainstorm ideas, create content briefs and build a wiki page.
Grammarly
Grammarly is a writing assistant that helps you see grammar, punctuation, and spelling errors in your writings. Not only that, it suggests suitable replacements for the errors detected.
Grammarly can be used to edit blog posts, web copy, newsletter, video scripts, webinars, etc.
Hemmingway Editor
Hemingway Editor is yet another writing assistant. While Grammarly checks for spelling and grammatical errors, Hemingway Editor aims at making your content clearer and more readable for your audience.
Hemmingway Editor will point out your excess usage of adverbs and passive voice. Also, it’ll suggest you substitute long words with short and punchy ones.
In general, the tool will help you prune your content — making it very easy for readers to understand.
CoSchedule’s headline analyzer
CoSchedule’s headline analyzer examines the structure, grammar, and readability of your headlines.
It will rate your headline 1-100 based on its word combinations, length, and how engaging it is.
Also, you can use the CoSchedule headline analyzer to test out different headlines to determine the one that’s the most compelling.
Graphic-Design Tools
According to Twitter, tweets with images, on average, get a 35% increase in retweets. Therefore, adding stunning visuals to your content is one sure way to pique your reader’s interest and keep them engaged.
Here are some of the tools you can use to whip up stunning visuals, even if you’re not a graphic-design guru:
Canva
Canva is a freemium graphic-design program that allows you to create crisp and stunning images for your online content. It has tons of ready-made templates you can customize to create personalized graphic designs. Not only that, it has a drag-and-drop editor that simplifies graphic designing even for a total newbie.
Canva’s ideal for creating compelling visuals for your blog posts, ebooks, and social-media posts.
Lumen5
Lumen5 is one of the more interesting visual content creation tools on our list. That’s because it uses artificial intelligence to let you create a video from text. Enter a URL and the software will create videos to match, including photos and music. This is definitely one to keep an eye on.
RawShorts
RawShorts is a drag and drop video editor designed to make it easy to create animated and explainer videos. It includes templates for many industries which users can select and customize. And it’s easy to add other media, transitions, and audio to your video creation.
Soapbox
Soapbox is a Chrome extension from video hosting service Wistia. It lets you create and share videos in your browser window, with no technical skills required. The extension also includes a split-screen view, allowing you to record your webcam and your screen at the same time.
VideoShop
VideoShop lets you add music, sound effects, and voiceovers to your videos. You can also combine and edit clips, and add filters and transitions. Plus it’s easy to share your creations on social media. This app is available on iOS and Android.
Ubersuggest
Ubersuggest is a multifunctional SEO tool owned by Neil Patel. The tool allows you to identify fresh and variable keyword opportunities in your industry.
Ubersuggest will give you an insight into a keyword’s average monthly searches and how difficult or otherwise it is to rank for it.
Also, you can use Ubersuggest to spy on your competitors and find out their top-performing content. You can use this as a framework to create content that’ll outperform your competitors.
INK
INK is not just an SEO tool. It is equipped with everything you’ll ever need to write content that’s engaging to your readers and optimized to rank on search engines.
There’s an SEO scoreboard that rates how optimized your articles for your target keyword. INK has an AI-powered feature that compares your draft against articles already ranking for your target keyword. It also suggests ways to make your draft better.
Not only that, the software will point out typos and grammatical errors that might have crept into your draft. Additionally, you can ship your draft to your CMS (Joomla, WordPress, Drupal, or Square Space) whenever it’s ready.
Google Trends
Google Trend gives you an insight into the search volume of a particular keyword within a specific period.
The tool also allows you to compare two search terms against each other to determine the most popular one.
In short, Google Trends allows you to discover relatively popular search queries and create pieces around them to leverage search engine traffic.
AnswerThePublic
AnswerThePublic lets you peep into your reader’s mind.
The tool gives you insight into questions your target readers are searching on the internet. You can use this information to create content that provides in-depth answers to questions that are bogging their mind.
Conclusion
Having your content on each site is just the tip of the iceberg. More importantly, you’ll want to be able to advertise it in a way that reaches your audience. To do that, you need a variety of tools to help you. These are commonly referred to as social media content creator software tools. Not only can they make creating and promoting content easier, they also help you track whether your efforts are paying off.