Learning about the best free content writing tools for seo is an important skill for any blogger. When I first started blogging, my friends told me to choose between spending my money on tools or investing it in my education. Now, I’m here to tell you that you can do both.
Content writing tools are extremely helpful in making content more persuasive, engaging and attractive. If you are looking for some of the best writing tools, I have compiled a list of some of the best free content writing tools which can definitely help you.
Frase:
Frase is a powerful SEO-focused content writing tool that will help you create incredibly detailed briefs for blogs and landing pages. Frase analyzes and references information on the pages that currently rank based on your chosen keyword. It then creates a sort of mind map, pulling out useful paragraphs, statistics, keywords, and topics.
You can also optimize your content by importing directly from the URL (or you can paste the text). The writing assistant will then guide you as you improve the text.
Frase presents all the data in an easy-to-digest content brief that makes it simple to either use as a guideline for your writing or send to a content writer. Frase has just released an update to the product which allows anyone, anywhere to edit documents in Frase that you publish to the web.
StackEdit:
StackEdit is a tool you can use for converting text into .html. You can also use it for copying your content from WordPress, Google Docs, or Word without dealing with formatting changes. StackEdit is an editing tool that was created for web writers that can help you customize your content writing. There is also an offline function, so you don’t have to worry about internet connection.
Semrush SEO Writing Assistant:
My top choice is the Semrush SEO Writing Assistant that comes with the Guru package. It is a plugin in the works with Google Docs and WordPress.
There is also a “quick-checker” that gives you tips on the Semrush dashboard. It’s limited, but a great choice if you want a bird’s eye view of your content. You can paste in your text if you don’t want to install the plugin.
Both the plugin and quick-checker work in real-time to suggest improvements on a given post’s search engine optimization, readability, tone of voice, and originality.
The tool works best in English, but there are 14 more languages with limited functionality, as I learned from the Semrush blog.
The Writing Assistant gathers data and provides recommendations based on the top 10 ranking pages for your chosen keywords in a given location.
If you have a free or Pro Semrush account, you get to set up one template with recommendations for a lifetime. Once it is connected to a post, anyone with access to it will be able to see the Writing Assistant.
If you want to optimize more than one post, you have to purchase the Guru subscription plan that costs $229.95 per month. You get a 16% discount if you choose to pay annually.
This is the priciest of my top picks, but I guess you have to pay for high quality. In my opinion, the Semrush SEO Writing Assistant is the best among the content writing tools for SEO on the market.
INK:
The INK writing editor desktop app features a beautiful, clean, distraction-free design. Despite what you may think about desktop apps these days, it’s very easy to use, offers a great user experience, and is faster than using a web app. The INK platform offers several differentiators. You might think of it like Grammarly, Google Docs, Surfer SEO, and Frase all rolled into one.
INK is also competitively priced. With the clean interface, it’s easy to just get down to writing. Because the integrated SEO tools are so powerful and intuitive, you’ll be writing content that ranks on Google without even thinking about it. AI powers the writing editor, which provides suggestions, prompts, and analysis throughout the writing process.
In addition, you also get an AI writing tool that can complete your sentences and even write lines based on the current text. If you’re serious about writing with SEO in mind, you might want to take a look at this.
Unicheck:
Unicheck is a software that aids in keeping texts original. Even though Unicheck is a great tool for educators and students, it can also be a great tool for content writers. Unicheck, or formally known as Unplag, checks your texts across internet sources, which is a great way to avoid copying someone else’s words by accident. It also compares documents or folders against each other, which is a great way to prevent self-plagiarism.
Yoast SEO WordPress plugin:
The Yoast SEO plugin does a lot more than provide tips on content creation, but that’s what I’ll concentrate on.
This great tool is a WordPress plugin that works in the regular editor, Elementor, and block editor. There is also a real-time content analysis tool, which is free and can be used in your browser.
Yoast SEO gathers keyword data from the Semrush database.
You can use the free version as long as you have a WordPress plan that allows downloading and installing plugins. The premium version with extended features costs $89 per year.
WriterZen:
WriterZen is an all-in-one writing solution for SEO content optimization. The easy-to-use interface and intuitive workflow helps writers and content publishers time and money.
With almost everything you need in one place – keyword tool, content editor, plagiarism detector, and topic discovery tools – WriterZen is more cost-effective than multiple content optimization tools.
Find great long-tail keywords, discover topics and clusters, and create optimized blog posts and content.
Get suggested insights from topics people discuss on Google and Reddit to include in your blogs. As you write and outline in the editor, you’ll get real-time updates on the competitiveness of your content in Google.
By sharing links anyone can access, you can include your entire content team. Get all of your competitors’ metrics for a target keyword, as well as a list of questions that appear on Google and Reddit. Import content from URLs or files in seconds.
WriterZen currently does not offer NLP analysis or AI writing but it’s coming soon. Think of WriterZen as a cross between Keysearch (for keyword research), Mangools KWFinder (keyword finder tool), Surfer SEO, and Frase.
This is probably Surfer SEO’s closest competitor. However, it offers a similar toolset for a more affordable price, based on queries per day.
MarketMuse:
MarketMuse is a tool you can use to research and write authoritative web content that is also search engine friendly. MarketMuse can also tell you which keywords, topics. subtopics, and questions you can cover. Another great tool of MarketMuse is it suggests links you can use that are related to your content and word count.
Jarvis:
Jarvis AI is a powerful copywriting tool that can generate unique and engaging content for you. Copywriting is difficult but it’s one of the most important parts of the content creation process. Think about the title, intro, description and taglines of your blog posts. Without compelling copy, people will not be enticed to click. Without clicks, you’ve lost the SEO battle. But copywriting is where Jarvis shines. It’s probably one of the smartest tools around and will do an amazing job of generating engaging content at a very low cost. You can replace your copywriter and content writing team with this one AI writing tool.
But it doesn’t stop there. Jarvis (also known as Conversion.ai) also writes headlines, blog intros, Google Ads, website content, SEO content, and even entire blog posts. Jarvis is like a virtual assistant that writes high-quality content for you, at lightning speed and without any errors. Imagine never having to worry about writing blog posts or copy again. You might need some editing. But apart from that, it’s all there.
Conclusion:
As you can see there’s a whole range of third-party tools that you can use to boost content writing results. You’ve now seen that article rewriters can be great value addition to your advertising campaigns, but you shouldn’t necessarily rely on them solely. The machines are fast, but they fail on multiple factors more than humans do, so it’s best not to place too much weight on one single element of your business.