Digital Marketing is a broad term used to refer to marketing techniques used online. It usually involves internet-based advertising, social media marketing, or e-mail marketing. The term digital marketing is a total mix of two different terms: Digital and Marketing. Digital marketing is a process of making the business visible from the internet to the world. It is a way to convert a potential client into a client by using the web as a platform. It has become one of the most preferred methods to communicate with the target audience.
Digital marketing encompasses a wide range of online marketing techniques that you can use to reach potential customers online. From email and mobile marketing to blogs and social media, this post covers the digital marketing tools and techniques that will help you accomplish your business goals.
Digital Marketing Tools
1. Loomly:
Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.
Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.
The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.
2. SendGrid:
SendGrid offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.
For example, the platform offers flexible design options via visual, drag-and-drop editing, coding or a combination of both. In-depth deliverability and performance analytics are also built into SendGrid, cluing marketers in on which messages are performing and what needs work.
We know: there are more email marketing solutions out there than we can count. That said, a big upside of SendGrid is the forever-free plan for up-and-coming businesses as well as scalable pricing that matches your needs as you grow your list.
3. Clearscope:
Now, let’s say you’re interested in capitalizing on keyword opportunities and optimizing your existing content. That’s where Clearscope comes in.
Particularly useful for content writing, the platform provides a detailed editor to recommend keywords, headers, and readability to help you write (or rewrite) high-ranking, well-balanced blog posts.
Whether you’re creating a content strategy from scratch or refreshing your existing blogs, Clearscope covers every nook and cranny of search optimization.
4. Followerwonk:
Do you plan on spending a lot of time on social media marketing?
While this is a great way to engage your audience and send traffic to your website, it’ll only work in your favor if you have a solid plan in place.
Tools, such as Followerwonk, are designed to help you improve your social media marketing strategy, such as by digging into your Twitter analytics data.
Followerwonk breaks down its service into three distinct categories:
- Find: Use the tool to search Twitter bios and compare accounts.
- Analyze: Breakdown your follower list by bio, location, who they follow, and many other criteria.
- Optimize: match your strategy to follower gains and losses, to understand what type of content performs best.
The only downside of Followerwonk is that it can’t be used with other social media platforms, such as Facebook, Instagram and LinkedIn. However, if you have big plans for Twitter, this is a digital marketing tool you should use often.
Even though you may not use it on a daily basis, it can come in handy from time to time. After all, it’s imperative that you understand your audience.
5. OptiMonk:
OptiMonk’s platform allows businesses to grab the attention of customers and prevent them from bouncing through personalized pop-ups.
With an emphasis on lead capture and exit intent messages, the platform’s behavior-based targeting means that your pop-ups don’t have to be disruptive.
For example, OptiMonk encourages users to segment their marketing messages and serve them only when they make sense. From returning buyers to first-time window shoppers, the platform empowers you to create campaigns that speak to all of your customers rather than treat them as one-size-fits-all.
The upside of OptiMonk is that it’s known for its ease of use. Boasting a ton of templates with established average click-through rates, brands can customize their messages based on pop-ups that are proven to be effective.
6. KISSmetrics:
The tagline of this digital marketing tool says it all:
Accelerate growth by seeing what’s happening on your website and apps.
It’s good that you want to spend so much time on digital marketing in the early days of your business. But, do you really want to make decisions that aren’t having an impact?
You need to track and analyze every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).
With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.
Take, for example, its Analytics products. With a funnel report, you can see if there are any “leaks” in your business. Here’s a screenshot of what to expect:
Starting at $120/month, KISSmetrics isn’t the cheapest digital marketing tool on this list. Even so, it’s one that you’ll want to think about, as your business gets up and running.
With a variety of products at your fingertips, the insights you receive will be invaluable to your company’s growth.
Digital Marketing Techniques
1. Social Media Marketing
A strong presence on social media platforms is the most important digital marketing tool. There are many ways to promote a brand’s social media presence. Examples of this are employing social media influencers to promote brands on their own social media accounts and brands actively posting and engaging on its accounts to promote its image.
2. Content Marketing
Content marketing is creating valuable and relevant content consistently on platforms. A brand can use content marketing as a tool to achieve better brand awareness by marketing itself as a company that is in touch with and important to the world. An example of this is how Nike is constantly running ad campaigns for athletes that are on the rise.
3. Video Marketing
Video marketing works well with content marketing and is also a popular technique in digital marketing because of the easy access to videos that technology has provided. By creating quality commercials, companies can inflict a lasting brand image in its audience heads and get them to think about purchasing.
4. Web Advertising
Brands can market themselves more effectively by creating clickable advertisements to put on popular websites. Examples of this are when ads for different companies appear on the side of an article on a website like ESPN or CNN.
5. Affiliate Advertising
Affiliate advertising is when a brand pays to have a valuable spokesperson with a large audience, usually a blogger or social media influencer, to post about their company so that a company can increase its circulation. A good example of this is when Kylie Jenner, top 10 in total Instagram followers, posted about a brand called Fashion Nova. This post rapidly increased Fashion Nova sales as a result of how large Jenner’s audience and impact is on Instagram.
Conclusion: Digital Marketing means the art and science of marketing a product or service using digital technologies, such as mobile devices, websites, and search engines. While traditional marketing techniques such as print and television ads are still important, digital marketing has become equally vital in the 21st century. This post is the help to you for future planning through Digital Marketing. Digital Marketing tools are used by business to communicate with customers very easily. Marketing is one of the essential integral part of business.