INTRODUCTION

Ecommerce marketing has only recently become as popular it is today. In the past, most businesses would use word of mouth or business connections to market and grow their ecommerce store. But today, businesses that fail to market their products efficiently are quickly failing. That’s because these days anyone with a smartphone has access to an incredible amount of information when they’re browsing for products. This is why ecommerce marketers need to make the most of the free marketing apps available.

Ecommerce marketing can be a difficult endeavor. There are a lot of moving parts and it can be easy to lose track of them, or let any one of them get out of balance. In this article we will talk about the 10 best free ecommerce marketing apps. Each one will be discussed in detail later on.

There are many free smartphone apps that are perfect for marketing your Ecommerce business on the go. No matter what stage you’re at in your online business, one of these apps can help you to improve your sales funnel. These apps will help you to run contests, stay connected with social media followers, find influencers and make smarter decisions about commerce.

Small businesses especially find the need to promote their brand and products the most. With the advancement in technology, marketing apps have become the supporting station of almost every business. Utilizing some useful marketing apps can help you strategize your marketing campaigns in a more fruitful way.

According to Nasdaq, It is presumed that 95% of all shopping will be done through eCommerce platforms by 2040.

There are numerous platforms and marketing apps available where businesses can catch more audiences and consequently sell better. From social media platforms to paid marketing campaigns, the methods are proven to be most effective in terms of generating more traffic. In this blog, we are discussing the best marketing apps for small eCommerce businesses.

What are ecommerce apps?

An e-commerce app lets you provide many value-added services to consumers. For example, Google Pay conducts gaming to engage and promote its payment solution through cleverly designed tasks. Many e-commerce apps like Amazon, Flipkart, eBay, etc

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What is Ecommerce Marketing? 10 Strategies to Get Started in 2022

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The global pandemic has given an unprecedented push to ecommerce and many businesses have been forced to go digital. Maybe you too are new to selling online and asking yourself if you should be doing ecommerce marketing.

Between choosing an ecommerce platform, building your ecommerce website, and trying to keep sales coming, it can be hard to take on one more strategic task. But that’s where ecommerce marketing comes in. This guide will introduce you to the concept, along with the best strategies to turn your business into a successful ecommerce.

You’ll find answers to:

• What is ecommerce marketing?
• What different types of ecommerce marketing are there?
• What are the best ecommerce marketing strategies to use?
• How to get started with your ecommerce marketing plan

But first, do you run an ecommerce store? What is an example of ecommerce? 

Ecommerce is a business that sells products through a website. It’s synonymous with an online store. These products can be physical like shoes, cosmetics, books, groceries, etc. Or they can be online courses, training programs and memberships, ready meal subscriptions, renting fashion items, and so on.

If you sell only your own products through a website, you’re a direct-to-consumer business. If you have both a brick-and-mortar and online shop, your model is a hybrid. Ecommerce retailers can also sell other brands’ products that they don’t produce themselves. 

Now you know where you stand in the world of selling online, let’s dive into marketing your ecommerce business.

What is Ecommerce Marketing?

If you as an ecommerce business owner need to do ecommerce marketing, we’d better define what it is exactly, right?

Ecommerce marketing definition

Ecommerce marketing is any marketing effort you do to promote your online store and generate sales. It applies both to getting new customers (customer acquisition) and making old ones shop again (customer retention).

Ecommerce marketing does the following:

• Drives traffic to your ecommerce website
• Puts your company in front of your target audience
• Makes it easy for people looking for the kind of products you sell to discover your website
• Converts website visitors into new customers
• Reengages people who’ve visited your website before in order to make them buy again
• Enhances the post-purchase experience to increase customer satisfaction and drive loyalty
• Reactivates current customers with well-timed, relevant offers and information so they enjoy shopping from you
• Stimulates more regular and bigger orders

Without ecommerce marketing, you wouldn’t make any sales. Launching your ecommerce site is not enough — people need to discover you before they spend money with you. 

More than this, you need to constantly remind them of your brand so they come back again and again, generating revenue. 

What Are the Types of Ecommerce Marketing?

Ecommerce marketing spans virtually all digital marketing channels as well as some offline, traditional ones:

• Search engines
• Social media
• Email marketing
• SMS
• On-site
• Owned media like blogs
• Non-owned online publications and podcasts
• Offline marketing e.g. print, TV spots

Let’s look at the ecommerce marketing strategies most popular among ecommerce marketers. You’ll get a full picture of the many possibilities to help you decide which best fit your brand. 

How does Marketing affect eCommerce?

When a brand emerges online, it is oblivion to the people of its existence. The only way for the brand to let people know of its presence is through social media.

Your eCommerce business will not grow until and unless the people recognize it. It is required for your business that the people know of what you have to offer. People are more likely to visit a website when it is recommended to them online in the way of marketing.

While reading a blog, scrolling through social media, or simply watching a video, if you advertise your product, then people tend to remember and explore it more rather than searching the URL by themselves.

6 Marketing apps that can boost the growth of Small Businesses

Keeping up with fresh and the most unique strategies have become very important. Utilizing marketing apps is among such effective planning.

Below we have created a list of 6 useful marketing apps that can improve your small business marketing strategies.

1. Hootsuite

When the word ‘marketing’ pops into your head, you think about all the social media platforms where you can fill the feeds of the users with your small business promotion posts. But at the same time, you’ve got a whole business to handle, and it can become difficult to make time to manage to post on all such social media platforms.

Among all the marketing apps , Hootsuite is one amazing helping hand that eliminates you from putting your time into working on Facebook, Instagram, Twitter, and other social media platforms separately.

Its interface provides you with a dashboard to handle all your social accounts in one place. When you post your content, offers, or product promotions, they are all integrally posted to all of the platforms through Hootsuite. This marketing app saves you time and hassle into marketing at different platforms.

2. Scoop.it

If you have some great content in the form of blogs, or even in the form of YouTube videos, and if you are hustling to get more traffic onto it then Scoop.it can become your best companion in achieving this goal.

When you sign-up to Scoop., it allows your small business to promote and publicize your content in a better way so that it reaches a large audience. This marketing app is proven to be the best in promoting and curating your content as they have more than 2.5 million professional marketers that can help you improve your content with improved SEO and attractive editing skills.

Scoop.it helps you generate more and more traffic on your website apparently leading to more prospective customers. The marketing app claims its DA to be about 87% and PA to be 83%.

3. Canva

Canva is an amazing photo-editing and post-making application that allows your small business to refine your product images, promotion feed posters to make them look more professional and unique.

Your product images and visual designs are required to look professional and clean to catch the eyes of the customers.

• As per Meero: 78% of people who purchase over eCommerce want photographs to bring products to life.
• 90% of eCommerce customers confirmed that Photo quality is the most important factor in an online sale.

With various filters, fonts, and backgrounds available in the Canva, you can create some captivating designs to post on your website as well as on social media platforms.

4. Mention

Once you post your content over the social media platforms, have you ever stayed anxious about finding out how they perform? Knowing the response is more important than blindly posting promotions every day.

It is necessary to find out what people have said about your posts. Just like posting, checking every social media platform for comments and likes could be a tedious task.

Mention is the social media and web monitoring tool that lets you see the real-time alerts for your small business keyword. You can keep an eye on millions of sources in real-time, that too in 42 different languages.

5. GetResponse

If you have email marketing in your small business plan, then definitely you will be willing to find out how your email promotions did too. The ‘autoresponder’ option allows you to automatically send your mails to the subscribers. You can create your mailing list and send the newsletter to those subscribers.

With working will all of it, GetRespoinse shows you the daily statistics on a dashboard to see how your listing has grown as it keeps the check on previous as well as the newest emails.

Also Read – Grow Profit using abandoned cart emails

6. Evernote

Evernote is another app that gives you an integrated solution to all the tracking. The app is like an excellent digital scrapbook keeping the track of your business research, important articles, and social media posts.

The dashboard shows the statistical data, giving you an idea of what to improve and how well you are working.

Also, Read – Marketing Automation Tools

Conclusion

Marketing is a non-negotiable part of every business. Small business struggles in growing due to less effective marketing strategies.

Where marketing can become a confusing and time-consuming task, using some great marketing apps can improve the marketing campaign of your small business in unimaginable ways.

The few marketing apps listed above can improvise your working methods and help you save a lot of time and effort.