Most website owners use email marketing when it comes to building their brand, increasing sales and capturing prospects. Going with an in-house email marketing solution can be cost effective in comparison to other marketing techniques. There are, however, some drawbacks associated with in-house email marketing solutions.
Here are some of the top free email marketing platforms that can help you grow your business.
Moosend
Free Plan: Unlimited emails/month for 1,000 subscribers (Sign up here)
Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies
Unique feature: No branding elements on your campaigns
Moosend is among the top free email marketing and marketing automation services that let you create elegant email marketing campaigns, automate your marketing efforts and boost your lead generation with online forms. With a variety of responsive email newsletter templates, the drag-n-drop email builder will allow you to become a creation pro without any technical expertise.
Apart from its free email marketing features, Moosend will also hook you up with marketing automation workflows and powerful segmentation features for free to increase your open rates and conversions. Through segmentation, you also boost your email list management and deliver more personalized content to your email subscribers.
Your free Moosend account also comes equipped with robust reporting and analytics to track your campaign performance and optimize your marketing efforts. Lastly, the free email marketing service offers integrations with popular apps to streamline your marketing efforts.
Overall, Moosend’s platform is an excellent option for new businesses and marketers that want to send unlimited email campaigns for up to 1,000 subscribers. You can use the tool yourself by signing up for a free account and check out its features.
Moosend Features
- Email newsletter templates you can fully customize
- Drag-n-drop builder to easily create your campaigns
- Marketing automation to simplify tedious tasks
- Email list segmentation to maintain list hygiene
- Online forms to increase your lead generation
- Real-time reporting and analytics to monitor performance
- Integrations to streamline your marketing efforts
Moosend Pricing
You can sign up for a free Moosend account and get unlimited emails for up to 1,000 contacts. For more subscribers, Moosend has paid plans starting at $8/month and will give you access to more unique features, including the landing page builder, the SMTP server, and phone support.
SendPulse
Price: Free; $8/mo (Standard), $9.60/mo (Pro), $13.44/mo (Enterprise)
Send Pulse has over 130+ templates to choose from or you can create your own using the drag-and-drop editor. Under the free plan, you’ll have access to Send Pulse’s highly regarded support team, including support via live chat.
In terms of functionality, Send Pulse has a “Resend” feature that allows you to resend unopened emails with different subject lines, which is valuable for time scrapped marketers. They also offer web pushes, SMTP, Viber, and more.
Sendinblue
Price: Free; $25/mo (Lite), $65/mo (Premium), request a custom quote (Enterprise)
If your business relies heavily on transactional emails, such as forgotten password help and invoice receipts, then Sendinblue might be ideal for you. With their extensive developer APIs, you’ll be able to integrate with their email system to achieve custom and required technical processes.
With Sendinblue’s free plan, you’ll have access to a vast array of templates, personalization, A/B testing, contact management, workflow editor, and real-time reporting.
Netcore Email API
Price: 30,000 emails free for the first 30 days, then100/ day free, forever; paid plans start at $25/mo for 150,000 emails
Netcore Email API (formerly Pepipost) is an integrable SMTP relay service for fast email delivery. That means your emails are sent to your customers in less than three seconds.
Easy email APIs give you the freedom to connect custom apps and platforms or use open source marketing platforms like Mautic and Mailtrain for sending your emails.
Once your emails are sent, the dashboard displays real-time updates about your campaign performance including the number of deliveries, opens, clicks, unsubscribes, and bounces.
The AI-powered servers optimize your emails based on the success metrics for the type of email you send. For example, the predictive engagement feature automatically prioritizes delivery to users who are most likely to engage, and send-time optimization ensures your emails are sent at the most optimal time.
You also gain access to in-depth analytics that can also be delivered straight to your internal systems with the use of powerful webhooks. And if you experience any issues, the 24/7 email experts on chat resolve those quickly.
Mailchimp
Price: Free; $9/mo (Essentials), $14.99/mo (Standard), $299/mo (Premium)
Mailchimp offers access to email marketing features such as list segmentation, A/B testing, contact profiles, and more. However, it’s important to note you’ll have Mailchimp branding in your email footers with the free plan and won’t have access to premium support.
Mailchimp integrates with ecommerce providers including WooCommerce and Magento if you have an ecommerce store. Additionally, the tool integrates with WordPress, if that’s your CMS software of choice. Lastly, Mailchimp offers reports and analytics for emails so you can identify areas of opportunity.
Zoho
Zoho is one of the first-rate free email marketing software in the sales and marketing arena. It’s a CRM platform that comes with an email marketing service with a fine selection of email templates that you can easily edit using their user-friendly editor. Its free plan also comes with A/B Testing, CRM features, and more. Likewise, Zoho also comes with:
- Webstore tracking
- Basic analytics and reporting
- 12,000 emails per month
- 2,000 subscribers
- Email automation
- Email Workflow
- Autoresponder
MailJet
MailJet offers one of the best email marketing tools that let marketers execute an effective marketing campaign. It comes with a customizable pre-designed template that can create responsive emails, perfect for any device.
This email marketing platform also allows marketers to add dynamic materials to personalize your email for every subscriber. You can also integrate MailJet in most CRM platforms, making managing your mailing list more manageable and faster.
MailJet also comes with a real-time collaboration feature, perfect for a team. Likewise, it also features the following:
- Unlimited subscribers
- 6,000 emails per month
- Remote customer support
- Unlimited store of contact details
- Reporting and email stats
- Free bulk email marketing function
- SMTP relay services
Email Octopus
EmailOctopus is a modest email marketing tool that runs on the Amazon SES infrastructure. White its free plan doesn’t come with a lot of features like other free email marketing tools. The platform allows marketers to send many emails per month, making it on the top email marketing platforms list. This makes it seamless for small businesses looking for free resources.
This tool also allows integration with third-party apps like WordPress and Zapier for a seamless and easy customer data integration.
Email Octopus also features:
- Customer statistics and analytics, stored for 30 days
- Customer support
- Drag and drop editor
- 2,500 subscribers
- Send 10,000 emails
Sender
Sender email marketing is one of the best email marketing tools that is free and comes with many features that most small businesses need. Marketers can create eye-catching emails using pre-designed templates that can be customized using images, videos, and text from the platform.
It also features robust analytics that lets you track users who opened your mails, read them, or those who just deleted them. It also helps marketers to build an accurate subscriber profile to optimize their email marketing strategy and campaign.
Likewise, here are some senders free plan features:
- 2,500 subscribers
- 15,000 emails per month
- Push notifications
- Autoresponders + transactional emails
- Online Forms
Benchmark Email
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
Conclusion
Email marketing can be a great way for you to stay in touch with your customers and grow your business. It is also very important that you pick the right software to send your marketing emails. You want something that is easy-to-use with many options, but not too expensive with most features already available.