Email sender software is your best choice when you want to get to know how online marketing works. In simple words, bulk email delivery services provide a platform for all your business partners to communicate directly with each other. They will create a unique identity for you, and allow you to send emails without all the hassle. This helps a lot in maintaining a good image of your brand while delivering necessary data about the company’s activities to the customers.
Here are the best free 6 email marketing tools to start using today!
EmailOctopus
Free Plan: 10,000 emails/month for 2,500 subscribers
Best for: SMEs, eCommerce, NPOs
Unique feature: Easy-to-use Editor
What started as a feature of Amazon’s SES service, EmailOctopus, has proven to be one of the best free email marketing services with the easiest-to-use email builder and clean UI. While EmailOctopus doesn’t have many features, it’s pretty nice for an email marketing tool that just started as an independent service.
Email list management is also pretty easy to grasp, allowing you to add fields, import, and export your lists in a breeze. The free version will equip you with the necessary segmentation and personalization features to send better email content that speaks to your audience.
Overall, EmailOctopus has some great tools that are ideal for beginners who need basic customer support and don’t mind the branding.
EmailOctopus Features
- Statistics stored for 30 days
- Drag-n-drop email editor
- Basic customer support
- Email list management
EmailOctopus Pricing
Simplicity is the best thing you get from EmailOctopus’ free plan. To get free control of your email design and priority support, you’ll need to upgrade to a paid plan starting at $24/month.
HubSpot – A place to manage your contacts
Collect contacts through HubSpot’s forms, manage contacts in their advanced CRM and send up to 2,000 emails a month for free. You can also add unlimited users and assign contacts to each of them.
The drag and drop editor is pretty smooth and helpfully points out anything you might have missed. Unfortunately, they do not offer anything special when it comes to email templates – you just have one basic newsletter or promotion template to customize. It’s also not possible to unload your own or code it in HTML.
If you want access to templates, automations and landing pages, you’ll have to upgrade to their Sales or Marketing Hub.
What we liked: You have access to a robust CRM, form builder, ads and a few other cool features. In terms of ease of use, the software doesn’t feel overwhelming at all. Primarily a CRM, they are generous when it comes to contacts, allowing you to store up to 1 million for free!
Where they should improve: Though there is (virtually) no cap on contacts, you might find that 2,000 emails a month isn’t enough. You’ll also have to put up with the HubSpot branding being present at the end of every email you send. They could also include a few nice templates in the free plan or at least the option to upload your own.
A limitation to HubSpot’s free plan is that you’re not able to properly authenticate an email sending domain through SPF and DKIM – that said, they didn’t score too badly in our deliverability testing.
Who should use the free plan: Small to medium-sized businesses who are in need of a decent CRM – because this is where HubSpot really shines. You’ll need to take into account that the monthly sending limit is quite low compared to other tools (though one-to-one sales emails don’t count towards this) and neither A/B testing nor automations are included.
Mailjet – lots of potential
Another newsletter provider traditionally known for sending transactional emails, Mailjet has evolved into a more complete email service, although their features are still relatively basic. Their free plan is generous in terms of capacity (unlimited contacts and up to 6,000 emails a month, with a 200-email daily limit). It’s a little less generous in terms of access, however – premium features like automations, segmentation and A/B testing are only available to try out for free for 30 days.
What we liked: The drag-and-drop editor is a breeze to use, and they have a decent range of email templates to choose from.
Where they should improve: Everything still feels a little new and unpolished – there’s just a handful of automation workflows available, for example, and lots of features still under development.
Who is the free plan suited to? If volume is important to you, and you don’t need sophisticated features, Mailjet’s free plan will serve you well.
Free Trial: www.mailjet.com
Benchmark – sleek and simple
With a clean and minimalist design, Benchmark is one of the most user-friendly newsletter tools we’ve tried. What’s more, their free Starter plan gives you access to all areas – marketing automation, forms, surveys and reporting included – with a few caveats (you won’t be able to activate automations or A/B tests, for example, and sign-up forms will only allow you to add 75 subscribers a day). You’ll also only have 250 emails/month, which is not many at all.
What we liked: They have a great variety of modern-looking and mobile-friendly templates, and a drag-and-drop editor that’s hard to beat in terms of usability. Support, even on the free plan, is fast and responsive. And they offer integration with over 300+ tools, including WordPress, Facebook and Shopify.
Where they should improve: Deliverability rates with Benchmark were disappointingly low (particularly to Outlook and Hotmail inboxes). You’re also unlikely to stay on the free plan for very long, as they charge $5/month to upgrade your image storage from 10MB to unlimited and only allow for 250 emails/month.
Who is the free plan suited to? Businesses who tend to send more text-based emails might have a better chance of staying under the file storage limit (and having their emails delivered) – so if you’re after a nicely designed and straightforward tool, Benchmark is a good choice.
Benchmark Video Review
Free Trial: www.benchmarkemail.com
MoonMail – powerful, but at a price
MoonMail leverages Amazon’s cloud network to send their email and was built with volume in mind. Their free plan however is one of the most restrictive, with just 300 emails a month, and a daily cap of 1 campaign a day (with only 10 recipients per campaign). You’re obligated to use their own domain as the email sender address, and have no access to automations. Support and the ability to edit custom fields is also limited. Plus, we have to say their tool isn’t the easiest to use, with a lot of back and forth required to set up campaigns.
Free Trial: moonmail.io
CleverReach – professional but limited
CleverReach offers a complete, enterprise-grade email marketing service, with functions like marketing automation, forms, and reports. Their Lite plan gives you access to most of their features and allows up to 1,000 emails to a maximum of 250 subscribers every month for free.
What we liked: Their editor is easy to use. We also like their workflow-based automation editor, comprehensive reporting, and handy campaign calendar.
Where they should improve: The free plan is very limited in terms of automations, templates and registration forms. And it’s a shame that not all their templates are responsive.
Who should use the free plan: If your list is small and EU compliance is a big priority for you, CleverReach is the way to go – double opt-ins come as standard, and data is hosted within Europe.
Free Trial: www.cleverreach.com
Sender (www.sender.net)
Sender is yet another email service with a wonderful free plan. It also offers push notifications to go along with its segmentation, integrations, and stunning designs that you can customize.
How many emails/subscribers do you get for free?
The free plan lets you have up to 2,500 subscribers and send 15,000 emails per month.
The next upgrade is $10 per month for 5,000 subscribers and 60,000 emails per month.
What makes this one of the best free email marketing services?
- It has plugins for most popular content management systems.
- Video gets converted into animated GIFs inside emails.
- The analysis tools include click maps and Google Analytics – so you can track all your metrics effectively.
- Adding eCommerce products is done by quickly copying and pasting links.
- It can help you automate your social media marketing efforts.
- It will also give you pointers on how to optimize your subject lines.
Who should use it?
Sender has some wonderful tools, but I like it best because the pricing remains fairly low as you upgrade.
Conclusion
Email marketing is an essential part in online marketing. But email marketing doesn’t only help your business, but also it affects your domain in positive way. It is the cheapest way to market your products to customers without any difficulty.