When you’re doing email marketing and want to know which of your campaigns are receiving the most engagement, or it’s important to you know your open rates and click rates on emails, then free email tracking tools for Outlook can significantly simplify things.
Getting the confirmation of whether your emails are delivered is not easy, almost impossible. If you are using Outlook with Exchange server, you may use the option to request a delivery receipt to inform you when the message is delivered, but there are no guarantees that this kind of confirmation will for sure work and deliver. And the thing is, in many situations, that getting a reliable email delivery confirmation is so important and helpful.
Outlook Buyer Signals Tools Are A Sales Rep’s Must-Haves
Any sales reps worth their weight relies on tons of different tools to increase their efficiency and productivity, including CRMs, third-party programs, and email extensions. More often than not, the most helpful tool is the kind that gives you information that improves your processes, creates better products, and reaches more prospects.
Have you ever wondered what is being said about your brand? Are there people talking about your company online? How do you find these conversations? What do you do when you find them? These are questions I often get from my clients. In fact, one of my more recent clients asked me if it was possible to listen in on these conversations. I began to research free email tracking tools for Outlook and this is what I found.
However, there is one incredibly rich source of data that many people overlook: email. If you can understand how people engage with your emails, you can understand your prospects. And once you have that down, there’s nothing stopping you from creating a killer email marketing and sales strategy. That is why we believe that an email tracker for Outlook is one of the best investments you can make as a sales rep.
So, can we have a reliable email delivery tracking system for Outlook at all? Here are 4 services that offer an Outlook add-in to let you track down when your emails are delivered, and more importantly when they are read.
SalesHandy
SalesHandy is a sales enablement/engagement solution provider that provides a set of impressive services to help organizations to increase their sales productivity. One of these services is called Email Tracking that lets you see what happens to your email after you hit the Send button. It also has an Outlook plugin that builds the feature right into your Outlook, so you don’t have to leave your email client to see all these tracking information.
Currently, SalesHandy Outlook add-in Supports 2007, 2010, 2013 and 2015 on Windows (both 32 bit and 64-bit versions) and SalesHandy also supports your Office 365 work account as well. Same as other services, you will need to sign up an account with SalesHandy and select one of 4 plans to use their email tracking service. They do offer a Free Forever Plan that lets you track an unlimited number of emails, which is awesome.
Bananatag
Similar to Outlook’s built-in read receipt feature, Bananatag Outlook add-in adds a bit more tracking features. It will automatically let you know when the email was read by if any links in the email were clicked, via an email notification directly sent to your inbox with the details online including location, device type, and operating system.
Bananatag Outlook add-in works with Outlook 2007, 2010, and 2013. With a free account, you get to track 5 emails per day. It gets bumped to 100 with a Pro account at $5 per month.
Sidekick
Used to be called GetSignals, the SideKick is another awesome email tracking solution for both Gmail and Outlook. It adds a simple checkbox to the top of Outlook to let you choose which emails you want to track. If you are using Gmail with Chrome, you can get their Sidekick Chrome extension to get instant notifications when someone clicks or opens one of your emails.
SideKick Outlook add-in works with Outlook 2007, 2010, and 2013. With a free account, you get to track 200 emails per month. And that gets bumped to unlimited with a power user account at $10 per month.
/Update on June 24, 2019/
SideKick is now Hubspot. Thanks to the commenter for mentioning it.
ContactMonkey
ContactMonkey is a perfect solution if you want to track your emails with your Salesforce program. With its Outlook add-in which provides a comprehensive sidebar, you do these right inside your Outlook, track your emails, and update your Salesforce contacts data on the fly.
ContactMonkey Outlook add-in works with Outlook 2007, 2010, and 2013 but you need different add-ins for different Outlook versions. With a free account, you get to track 100 emails per month. And with $5 per month, it gets bumped to unlimited tracking.
HubSpot – Full CRM With Email Tracking
Price: Three different pricing plans, ranging from $45/mo to over $800/mo depending scale.
In addition to providing companies with the ability to produce website content, such as blogs and landing pages, HubSpot gives users tools for email campaigns. While more expensive than other solutions, HubSpot is not your run-of-the-mill email tracker. Unlike its competitors, HubSpot is a full CRM with powerful email tracking capabilities. The software also has calls, chat, scheduling, and tons of other functionalities.
HubSpot is best for companies looking to improve their entire digital marketing strategy, along with simply tracking emails.
SalesHandy – Unlimited (Free) Email Tracking
Price: Free plan available; Regular plan starts at $9/month
SalesHandy is designed specifically to improve cold email campaigns and outreach.
Unlike most of the other options on this list, SalesHandy offers free UNLIMITED email tracking with no strings attached. For an additional sum each month, users can get more in depth analytics and features.
How To Choose The Right Mail Tracking Tool
While choices are great, they don’t necessarily help the actual buying process. Every business has its own specific challenges and needs, meaning the perfect fit is different for every organization. Use the following questions to help guide your own decision:
- Is the software easy to use, or does it have a learning curve? Do I have the time and resources to learn how to use the software to its maximum potential?
- Does it track open rates and send read receipts? Can it also track link clicks, website visits, and attachment downloads? What other recipient behavior can it track?
- Does it integrate into my current email client? Does it connect to my CRM and other business software?
- Does the tracker also provide email templates that my team and I can use?
- Can the tracker also automate workflows or trigger certain tasks based on customer behavior?
CONCLUSION