Google has over thousands of free tools for developers across their entire range of products. But depending on the product, the availability of these tools may not be readily known. And this could potentially cost you time or money if you don’t know that it exists. So to save you time and trouble, I have compiled a list of must-have Google tools for developers using Firebase, BigQuery, Sheets, Slides, Plus Codes and App Maker. Enjoy.
Google offers a ton of free tools for developers and SEOs. Whether you’re just starting out with learning web development or trying to become an experienced SEO, here are some free Google tools you need to know about.
Google AdSense
Google AdSense is the perfect tool to help marketers make money from ads placed on blogs or websites. AdSense connects you with other advertisers who want to host ads on a channel that appeals to their audiences.
So, if you manage a website, blog, or video channel that matches the audiences of advertisers, then AdSense will place their ad on your channel. You simply need to place some code in header or sidebar of your website, and you can earn when someone clicks on them.
Key Features
- AdSense provides you with high-quality ads which are relevant to your audience or content.
- You can block the ads you don’t like and can customize where the ad will appear.
- The ad units have a responsive design to suit users who view your website from smartphones or tablets and provides a great user experience.
Google Ads Keyword Planner
The Keyword Planner is a part of Google AdWords that enables marketers to plan their paid search campaigns. This is a great tool to help you identify keywords to target relevant audiences for your blog and website content.
Key Features
- The Keyword Planner helps you find relevant keywords by displaying their search volumes.
- You can compare your keywords and accordingly, set your budget for your PPC campaigns.
- And you can easily create a plan and share it with others.
Google Search Console
The Google Search Console tool helps marketers, webmasters, SEO professionals understand how Google sees your web pages. It can provide you detailed crawl reports and indexing information about your pages directly from the Google index.
Key Features
- The Search Console helps you analyze your website performance and make improvements that might be required.
- You can integrate it with your Google Analytics account so you can optimize your website content and search performance.
- It will crawl your data to make sure that Google has the freshest view of your website.
- This free Google tool for marketers can also help you identify any issues with your website so you can fix them and improve your rankings.
Google My Business
Google My Business provides an opportunity for your business to appear in “Near Me” search results as well as in Google Maps. Claim your business listings on Google My Business so your business can get featured in search results.
Key Features
- It helps you maintain accurate information related to your company so that people can get to know more about you.
- You can display your phone numbers, opening hours, and directions on Google Searches and Maps.
- And you can attract more new customers with your free business profile on Google.
Digital Marketing Tools from Google
These Digital Marketing Tools allow you to improve your brand’s marketing, analysis, digital experience, and much more.
The tools included in this are Google Trends, Consumer Barometer, Speed Scorecard, Display Benchmark, Test My Site, Market Finder, and Google Surveys. You can access the collection of these free Google tools to grow your business.
Key Features
- You can easily test your site speed and improve it with the help of tips provided.
- These tools can also help you create your international marketing strategy, create surveys to collect insights about consumer behaviors, and get benchmarks for your ad campaigns.
Polymer
Polymer is an open-source JavaScript library from Google for building web applications using Web Components. The platform comes with a ton of libraries and tools to help designers and developers unlock the web’s potential by taking advantage of features like HTTP/2, Web Components, and Service Workers.
The main feature of Polymer is Web Components. With Web Components, you can share custom elements to any site, work seamlessly with any browser’s built-in elements, and effectively use frameworks of all kinds. Products like LitElement (a simple base class for creating fast, lightweight web components) and PWA Starter Kit make Polymer easy to use. If you like, you can build your app entirely out of Web Components.
Google Chrome Developer Tools
Most developers know the advantages and convenience of testing and debugging in a web browser. It’s this fact that has led to the popularity of browser add-ons such as Firebug and Web Developer Toolbar.
Google Chrome, the latest major entry in the web browser market, has a robust, capable, intuitive, and downright helpful suite of tools geared for developers comparable to—and some might even argue, better than— web development tools such as Firebug. It includes a web page inspector for studying the DOM, a JavaScript console and tab for stack-tracing, debugging, setting breakpoints, and testing scripts, timeline-profiling (akin to YSlow!) of assets being downloaded in a web page for performance tuning, and more.
For Google Chrome users: access the Developer Tools by clicking on the Page icon and then going to Developer > Developer Tools (or pressing Ctrl/Cmd+Shift +I).
Conclusion
Google strives to be an impressive software developer and they often release new free tools for webmasters and developers. The recent Google Dev Summit 2017 was a huge milestone for all their developer tools and we’re here to point out the most valuable ones.