Email Marketing is one of the best ways to market your product or service on a small budget. If you’ve built a good mailing list of subscribers you can reach out to them using marketing automation and regular marketing emails. You can send targeted offers or promotions to your email subscribers, especially your most engaged customers. Over time they will become regular buyers from you, which keeps the money flowing in.
So here are the best email marketing services out there!
YMLP – it’s a no from us
This Belgian newsletter provider do have a free plan for up to 1,000 contacts, with a pretty good level of access to different features, but there’s a lot that needs to be improved. For one, both their templates and editor are extremely outdated (ever seen an email that looks like it’s been put together in Microsoft Word? Then you get the picture). The reporting on the free plan is also a little scant – you won’t get data on opens, clicks, or contact activity. And their navigation is a bit clunky. In general, YMLP feels like a bit of a dinosaur compared to the other more modern-looking and feature-rich tools. It’s not one of the free email marketing software we’d recommend.
Free Trial: www.ymlp.com
Omnisend (www.omnisend.com)
Omnisend is a must among these email service providers for users who are running online stores only. It quickly pulls products from your store and generates beautiful and fun emails and opt-in forms to grow your email list.
How many emails/subscribers do you get for free?
The free email marketing plan offers you 15,000 emails per month and 2,000 emails per day. It doesn’t matter how many subscribers you have.
Upgrading depends on whether you need more emails per month or more advanced features. The first option is $16 per month for 500 subscribers and 15,000 emails. The email count and pricing goes up with more subscribers.
If you’re interested in any of those paid plans, you can get a limited time discount of 20% – for Themeisle readers only. The discount is valid for six months on the Standard plan. Click here and redeem the coupon code INFLUENCES206 during checkout.
What makes this one of the best free email marketing software?
- The free plan is a steal and the upgrades are rather flexible.
- The eCommerce integrations instantly pull products you want to sell into the email.
- It has creative signup forms like popups, landing pages, and a wheel-of-fortune game.
- Send out discount codes or scratch cards.
- Create automation reports and A/B test campaigns.
- Retain mobile audience using mobile-friendly email templates.
- Send out automated emails for abandoned carts and order confirmations.
- Also offers enterprise solutions for bigger companies.
Who should use it?
Omnisend is a great free option for eCommerce stores. You can still use this free email marketing software if you’re not running a store, but you’ll miss out on a lot of the unique functionality.
HubSpot
Free Plan: 2,000 emails/month
Best for: SMBs, SaaS, Agencies
Unique feature: Free CRM
If you want a free email marketing tool to fuel your entire marketing funnel, HubSpot is the one for you. The tool is an all-in-one growth platform that helps you grow and scale your business.
What’s interesting about HubSpot’s free email marketing software is that it comes with many other marketing tools that make your email marketing all the more powerful. HubSpot is known for its CRM and powerful marketing automation platform designed to give you insight into your audience and how your marketing efforts influence them.
Apart from the CRM, you also get beautiful newsletter signup forms to capture leads, a customizable landing page builder, social media, Facebook ads management, and more. On top of all the optimization, the free plan will give you access to analytics tools to improve your strategy.
All in all, HubSpot is among the best free email marketing services to increase your lead generation, manage your lists, and ensure your email deliverability, despite its quite restrictive monthly email sending limit.
HubSpot Features
- Subscription forms to capture your leads
- Contact management features
- Facebook, Instagram, Google, and LinkedIn ads
- Reporting and conversion analytics
- Landing page builder to boost conversions
HubSpot Pricing
HubSpot’s free plan is ideal for small business owners who want all the tools to start email marketing. For more, paid plans start at $50/month, giving you form follow-up emails, email health insights, and upgraded functionality.
CleverReach
Free Plan: 1,000 emails/month for 250 subscribers
Best for: B2B, SMBs, eCommerce
Unique feature: Reminder emails and autoresponders
CleverReach is among those free email marketing services that started as something else. In this case, the tool is a technology service provider for email marketing that has come to be one of the free email marketing tools to talk about.
But is CleverReach as clever as it claims to be when it comes to its free email tools? Well, CleverReach earns points for its clean and straightforward UI and short learning curve. While the drag-n-drop builder is fairly easy to use, there’s still some room for improvement.
The free tool also allows you to connect your CMS, CRM, and shop systems via the CleverReach Plugins. Among others, you can benefit from the service’s reminder emails to give your webinars and other reminder-needing events a boost.
CleverReach Features
- Plugins such as Shopware, WordPress, and Salesforce
- View unsubscribes from contact list
- Import HTML campaign
- Automated reminder emails
CleverReach Pricing
CleverReach’s free plan is great for beginners who don’t need many features. Paid plans start at $20, giving you access to autoresponders, removing ads, and lifting your email marketing automation limitations.
Sendinblue
Free Plan: 9,000 emails/month (300/day) for unlimited subscribers
Best for: eCommerce, Publishers, Agencies
Unique feature: SMS personalization features
Sendinblue is a free email marketing platform that started as a transactional email platform and then expanded its reach into email marketing and marketing automation. The tool will give you access to a drag-n-drop builder to customize your email templates and create your newsletters.
While the template library isn’t rich, Sendinblue is great if you need mobile-responsive campaigns. Apart from its email creation abilities, the free email newsletter service equips you with SMS marketing features to engage with mobile users.
Email and SMS personalization are also available on the free plan, along with various segmentation options to manage your contact list more easily. Marketing automation is also included in the free plan. You can create workflows with the workflow editor, but you can only target up to 2,000 contacts.
Overall, Sendinblue is a great email marketing tool with SMS marketing options and a good sender score. However, you should keep in mind that your email campaigns will include the Sendinblue logo.
Sendinblue Features
- Mobile-friendly newsletter campaigns
- SMS marketing personalization for targeted messages
- Advanced segmentation options to group subscribers
- Contact lists and details to keep your contacts organized
- Send transactional emails and SMS sending
- Online form builder to boost lead generation
Sendinblue Pricing
Sendinblue’s free plan has all the necessary features you need but with a strict daily email sending limit of 300. Paid plans start at $25/month, offering A/B testing tools and more advanced features.
MailerLite
Free Plan: 12,000 emails/month for 1,000 subscribers
Best for: Creatives, Bloggers, SMBs, NPOs
Unique feature: A/B Testing features
Another unique platform in our free email marketing services list is MailerLite. The platform has a simple UI and a user-friendly drag-and-drop editor to take the hassle out of creating email campaigns even if you have limited experience.
Furthermore, what makes MailerLite a great free option for creatives and bloggers is the rich text editor and the built-in photo editing feature to create newsletter images that represent your brand.
Apart from email marketing, the free version will give you access to email automation features, including advanced segmentation, contact tagging, and its famous A/B testing tools. Reporting and analytics are, of course, part of the free version, giving you email campaign reports and surveys.
In general, MailerLite’s free email marketing service is simple and straightforward for beginners who want to grow their list and send their first email campaign, especially if they don’t mind the platform’s logo.
MailerLite Features
- Unsubscribe page builder
- Built-in photo editing to make attractive emails
- Subscriber management to keep your lists clean
- A/B split testing to find which elements perform better
- Reporting and survey to track your email performance
MailerLite Pricing
Mailerlite is among the best free email marketing services you can get to reach your audience. The platform offers subscriber-based paid options starting at $10/month, and you get access to additional features like promotion popups and delivery by time zone.
SendPulse
Free Plan: 15,000 email/month for 500 subscribers
Best for: eCommerce, SMEs
Unique feature: Resend to non-openers
If you want to go multi-channel fast and easy and have all the tools for that (mostly) available, then you’re looking at the right free email marketing tool, as you can get more than just… well, email marketing tools.
SendPulse offers options for SMS marketing, Viber marketing, transactional emails, and so on. But, is everything you may need to be included in this free email marketing tool? Well, its features are pretty versatile and useful for a variety of industries, giving you the ability to create beautiful campaigns using Sendpulse’s responsive email templates and email automation features.
The free email marketing tool lets you personalize your campaigns to create more targeted welcome emails, re-engagement campaigns and more. Finally, Sendpulse’s unique features allow you to target your non-openers and boost your open rates.
SendPulse Features
- HTML editor
- Web push notifications
- Segmentation and personalization
- Integrations with eCommerce platforms like Shopify and Woocommerce
SendPulse Pricing
Sendpulse’s free plan will give you a generous number of email sends per month but to a small number of subscribers. To send more, you need a paid plan, starting at about $8,5/month.
Convertkit
Image source: Convertkit
Free Plans: Allow you to start building your audience with useful features like unlimited landing page templates and forms to choose from and managing up to 1,000 subscribers.
Paid Plans: Paid plans range from $29 to upwards of $4,000 depending on how many subscribers you have
Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution. You get great performance and increased productivity, you can use its automation to save time, in addition to creating a customer funnel, it is easy to use, powerful and functional, the cost is more affordable compared to other software, Instead of traditional email marketing platforms, where you have to know coding and HTML, ConvertKit provides a seamless, drag-and-drop-capable experience to create professional emails that convert. There’s also an automation feature to view the whole layout of your funnel.
MoonMail
Free Plan: Up to 2,000 subscribers and 300 emails per month
Paid plans: Start at $23.99 per month
MoonMail describes itself as the next generation omnichannel communication platform. This means that it includes email, SMS, Voice, WhatsApp, Messenger, and Bots.
The Free Forever plan allows you to send up to 300 emails/month for free – one campaign per day to a maximum of 10 recipients per campaign. This is quite a limitation, so most people will quickly move onto the Starter pack.
Free plan users still have access to a powerful drag and drop editor, although MoonMail’s branding appears in the footer if you are on the Free plan.
It is ok for beginning firms, however, as you can build a list of up to 2,000 recipients and begin segmenting them. Once you have segments of greater than 10 people, however, you will have to move into the Starter Plan, though.
Conclusion
There are subscription services that give you access to millions of potential customers. And thousands of businesses are using them to send their marketing messages to the right audience. ListBuildingLifestyle is one of them! This tool does it all for you, without having to write text or compose any email marketing campaigns because it does its own formatting. It’s also completely free, regardless of how many emails you send.