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Marketing automation software allows small business owners to manage and measure their marketing efforts. Learn about free digital marketing software and discover ways to market your business for free.
HubSpot
Currently, there are over 86,000 clients in over 120 countries that use HubSpot to grow their businesses.
HubSpot is a marketing automation software that will help you automate your sales, service, and marketing.
This powerful CRM platform provides your small business with the following plethora of tools that you can use for free to grow your business with ease:
- Free CRM Tools: email integration, app marketplace integrations, email templates, etc.
- Free Marketing Tools: email marketing, landing pages, list segmentation, ad management, etc.
- Free Sales Tools: live chat, email scheduling, reporting dashboard, etc.
- Free Service Tools: messenger integration, conversational bots, email tracking, and notifications, etc.
Zoho Campaigns
Zoho Campaigns is another top marketing software for small businesses. It provides cloud-based email marketing solutions for business owners that are looking to boost their sales.
Zoho Campaigns has a free plan for its automation platform wherein you can send up to 12,000 emails per month with a maximum of 2,000 subscribers.
This marketing automation software is best for your small business if you are absolutely brand new to email marketing or already using some other campaigns of Zoho.
Here’s why:
- Zoho Campaigns provides some really great pre-designed templates for email marketing.
- They have a simple interface with a drag-and-drop editor for ease of use.
- They provide the opportunity to create campaigns that are focused on different social media platforms.
MailChimp
If you want to automate a lot of your marketing campaigns and management for free, you have to take a look at MailChimp.
If your business runs on powerful and highly creative newsletters that require distribution on social media, then MailChimp might be the best free tool for you.
Here are some of the features MailChimp offers you in their free plan:
- Provides list segmentation based on a number of categories
- CRM (Customer Relationship Management) Marketing
- Constitutes a website builder, forms builder, and landing page creation
- Social media marketing for Facebook and Instagram campaigns
- Newsletter analytics
Send Pulse
If your business thrives on bulk marketing to target markets, Send Pulse is a good choice for you.
Send Pulse is a cloud-based marketing automation software that combines SMS text, email, web push, Viber, and Facebook for your marketing strategy needs.
Here are some features that Send Pulse includes in their free plan:
- Email marketing automation
- Email templates & scheduler
- A/B testing to check the success of your email strategy
- Statistics and analytics
- Adding SMS text/push to autoresponders
Sendinblue
Aimed specifically to cater to small and medium-sized businesses, Sendinblue offers multiple marketing tools to automate everything.
Finances Online reviews for business states that over 180,000 businesses worldwide trust Sendinblue for their marketing campaigns.
It’s easy to see why. Here are some of the reasons Sendinblue fits the needs of your business:
● Email & SMS marketing
● Forms & Landing pages
● CRM (Customer Relationship Management)
● Facebook ads
● Fully flexible and customizable marketing campaign automation
● Trigger monitoring
● Integration with Google Analytics
Sendinblue offers a free plan that has some of its powerful tools included:
- Customer journey tracker for the campaign
- Up to 300 emails per day for unlimited contacts
- Personalized email campaigns
- Huge collection of email templates
- Extensive workflow editor
Wix
Wix has something for everyone. For those individuals who are less tech-savvy and more design-centered, Wix is a great resource for website and blog creation. With a “no coding” promise, Wix uses a drag and drop template so you can fully customize your site. If you change your company colors in a few months, Wix allows you to easily swap out your old template for an updated version. On the flip side, people with stronger tech background can benefit from Wix’s newly launched market app, allowing users to mesh their personal apps onto the Wix platform. This is ideal for app creators, adding another potential marketplace for their product, as well as Wix users who will have access to a larger range of apps. With attractive perks like an online store setup, round-the-clock customer service, and easily trackable statistics, Wix makes website building seem like a walk in the park. The best part? Creating a Wix website is absolutely free.
Odesk
Starting a business often involves utilizing the skills of others. Without the means to hire full-time staff, but with project deadlines looming, hiring a per-project contractor can be extremely beneficial. With no time to waste looking for that perfect candidate, Odesk streamlines the process for you. Take advantage of their huge database of contractors looking for work, and follow their step-by-step process to find the best fit for your company. Odesk profiles provide previous work experience, sample portfolio, and client reviews so that you can make an informed decision, and meet with only those candidates that would be a great asset to your team. You can then set up a virtual interview without even leaving your workspace, and easily assign your chosen candidate the project at hand. Odesk continues to aid you in the process with their tracking tool, allowing you to constantly watch your project’s performance, and make notes or additions along the way. Finally, don’t worry about the hassle of payment issues and dealing with bank paperwork. Odesk handles all of the transactions so that you can pay your contractor with ease, and enjoy your completed project, stress-free.
OmniFocus
Starting a business is a challenging job and one that calls for juggling numerous issues at a time. With so many projects and challenges on the table, it’s common for certain things to get overlooked. OmniFocus realizes the organizational challenges of the workplace and has created an easy-to-navigate tool to help maintain a work/life balance. Their approach is three-pronged: capture, organize, and sync. OmniFocus starts by collecting all of your data, current to-do lists, and anything that is on your mind. This could include a stream of consciousness thoughts, or even just casual notes as they occur to you. Once all of this data is entered, it can easily be organized into a more proactive form, allowing for you to reach your goals in a clear and timely fashion. Finally, to avoid any crashing disasters, OmniFocus will sync all of your data onto their cloud server for you to reference from any location, at any time.
Skype
Skype has revolutionized long-distance relationships, and that is not just referring to romantic ones. While its video capabilities are great for large groups, just the phone service alone can prove extremely beneficial. New businesses may be dealing with overseas clients and time differences, but with Skype, exorbitant phone fees are a thing of the past. It’s also a helpful tool to send documents instantly, even during a call. The multi-tools of the phone, video, and chat combine to make a powerful social structure and an even stronger business tool.
Go Daddy
Whether you are creating a new website, self-hosting your company’s blog, or creating a work server, it is essential to discover a hosting platform that works for you. One great example is Go Daddy, a website server that offers something for everyone. Novice website creators can choose from a multitude of templates, complete with social media widgets and simple image tools to create a visually pleasing website in a short amount of time. This is the perfect tool for first-time website creators who are looking for easy to achieve quality results. To underscore this point, Go Daddy provides global assistance 24 hours/day, 365 days per year. For Blog creators, Go Daddy gives access to unlimited bandwidth and WordPress compatibility, as well as 150GB of disk space. Looking to transfer an existing blog to the Go Daddy platform? With an easy-to-use exporting service, you’ll have your new site up and running in no time.
LinkedIn has changed the workplace meetup structure in a dramatic way. Small businesses looking to source the best new talent for their startups now have access to not only their own networks but also the networks of their contacts. LinkedIn provides an online directory of resumes, a chance to connect with like-minded individuals, and a platform to source and finds careers. A good idea is just that, an idea, and without talented individuals, it may never come to fruition. Starting your business with a tight team of experienced, talented people is the first step to success, and LinkedIn is an ideal way to achieve that.
Slideshare
We are living in a digital and visual world, and for new businesses, grabbing attention is paramount. Slideshare allows users to share digital slideshows and presentations across the globe, accessing over 50 million monthly users. Slideshare is a great platform to upload videos, slideshow presentations, and music files in order to share them across the web. It functions primarily as a sharing platform, helping users to gain visibility for their creations. The site has an easy sharing service and blog-embedding tool so that your creations can be placed on your company’s site or blog. Videos showcasing your products, or How To tutorials can add flare and usability to your site, and Slideshare is the platform to create this.
Conclusion
So, is there such a thing as free marketing software programs? There sure is! We’ll show you exactly where to find the best ones and how to use them for your business. Our goal isn’t to sell you any one thing – we just want to help you reach and connect with more customers. Once you find these helpful resources, we’ll show you how to use them. That’s our mission – to help small businesses succeed!