If you are looking for free online marketing research tools, you are not alone. However, there are better options on the market that are made to interact with various systems. One of them is Xora. This particular toolset offers cloud-based functionality for your specific business needs, including CRM, eCommerce, customer support, and inventory administration. With this in mind, let’s take a look at what online marketing research software can do for your business.
Many marketing research companies offer software tools to their customers, Free download marketing research tools. In this article I have tried to cover most of the free online marketing research tools and also some paid ones.
SiteProfiler
SiteProfiler is the tool for anyone who wants to know about their competitors’ websites in one place. By just entering a URL and clicking on “Go,” SiteProfiler will show you all of your competitor’s website statistics, including traffic information, keyword analysis data, social media demographics, and popularity ranking.
Its Features:
- Overview – shows all aggregated data about a certain domain from Domain Authority, Page Authority, Citation Flow, Trust Flow, Alexa Rank and more.
- Backlinks – shows you all backlinks directed to a site with top referring domains and anchor texts.
- Top Trending Content – shows you all of the top content the site have generated with a breakdown of where is their traffic coming from
- Audience – this tool breaks down this website audience by age, gender, location, interests and more.
- Competitors – shows you the competitive landscape of this website, with relevant keywords or subjects that might be competing with this website.
Pros:
- Data visualization: a lot of useful statistics and charts that are presented beautifully on the screen.
- Get access to insights on any website or niche through a url or a keyword
- SiteProfiler also has a Google Chrome extension. This extension allows you to find helpful information about any site while browsing.
Cons:
- The biggest drawback to the SiteProfiler is that you can’t export to Google Sheets directly
- Almost none
Price: Free. Pro starts from $29.90/mo
Statista
Statista is a site that provides accurate statistics on the state of various businesses and industries. With easy access to data from around the world, Statista is an invaluable resource for anyone looking into their options before making any decisions about where they want to go in life!
Statisticians have long been looked at as people with numbers running through their veins but thanks to online sites like Statista, there’s no need to look back anymore because you can stay connected all day every day if you wanted!
Pros:
- Has a large amount of charts and graphs in different markets and areas
- Is considered a go-to software for general insights and statistics
- You can use its search engine to find relative stats about your market
- It’s premium service has tons of tools and services to allow you to do a proper market research
Cons:
- It’s a limited tool in its free version. For more features you’d have to have a premium account
Price: Free. Premium starts from $49/mo
Google Analytics
Google Analytics is a free, easy to use tool that helps you analyze traffic on your website. This system generates in-depth statistics about activity and can help paint the full picture of who visits your site and what they want.
Pros:
- Excellent detail on who visitors to a web site are (broken down to web browser, and how long they are on the site).
- Information on which pages within our client’s site are the most trafficked (including time spent on the page, and previous page).
- A breakdown of where traffic is coming from (from which domain, and even which page within the domain).
Cons:
- The sheer amount of data can be daunting to beginners.
- Organization of content could be made easier to handle.
- The mobile experience is lacking.
Price: Free
Moody’s Analytics
Moody’s Analytics provides a home for capital markets and risk management professionals to find tools that offer unique insight into the marketplace. With decades of experience in areas such as credit analysis, economic research, and financial risk management, this company is an invaluable resource for any individual looking to make sense of their market or position themselves correctly within it.
Moody’s Actuarial Services helps individuals with understanding risky investments by providing them with information on how they could invest better next time around. Their services include advice on managing debt obligations through detailed reports outlining trends in borrowing levels over periods like 5-years and 10 years respectively; insights into various economies via Forecasts from Moody’s Global Macroeconomic Service (GMS) which are available quarterly
Price: Free
Open Web Analytics
Open Web Analytics (OWA) is a self-hostable web analytics application that uses the open source GNU Public License. It provides website owners and developers with easy ways to add capabilities for tracking how people use their sites through REST APIs, Javascript scripts or PHP classes in order to understand site performance better.
Pros:
- You have 100% control of your own code, your own server setup and your own data (for newbies in web analytics this might be a disadvantage)
- Much faster interface than Google Analytics, which is extremely slow at least with big sites
- Session recordings and click heatmaps like clicktale (didn’t work for me, but I guess that tells me more about my technical skills than the application)
Cons:
- No filter e.g. miss the option of excluding my own IP
- No data export from user interface. Data can of course be exported from your database but for non-savyy database user as myself, this is way to0 complicated.
- I indeed miss the possibility to combine different numbers (cross segmenting) from different reports. E.g. I’m not able to see what search terms were used to find a specific page. This is important for SEO-purposes.
Price: Free
Google Alerts
Google Alerts is a free service offered by Google that sends notifications about recent activity related to your search. This can be anything from new web pages, newspaper articles or blogs. You set up alerts on what you want and then it will email you with any relevant changes found in the last 30 days for example “Google Alert” would notify me of news items containing these words as they are published online around the world!
In short: when I look out into my daily life through a lens focused solely on keyword searches, everything becomes more fascinating
For example you can set an alert for:
- Information About the Business: To know whenever your company’s name is mentioned and by what site. It can be useful to include common misspellings as well.
- Information About the Product(s): Stay aware of what is said about your company’s product(s), and by whom.
- Mentions of Company Executives: Executives’ reputations can affect the reputation of the organization so its good to know when new content mentions them.
- Awareness of Customer Activities: Using alerts to stay on top of developments at a customer helps a business be proactive in supporting the customer and avoiding surprises.
- Watching Competitors: Receive information about competitor activities and new developments.
- Following Influencers: What key figures in an a business’s field are saying is valuable for identifying trends early.
- Stay Up to Date on Industry Developments and Technologies: Keep an eye on what is new in the market and what technologies are evolving. Customers will appreciate a provider that maintains expertise in their field by knowing the latest developments.
Pros:
- You get real-time alerts on any keyword or term
- Very simple and easy to use
Cons:
- Sometimes it doesn’t work and have performence issues.
Price: Free
Google Trends
If you want to get a sense of the level of interest in a particular product or service — as well as how that interest fluctuates over time and across regions — Google Trends is an excellent tool.
All you need to do is enter a search query and toggle with the filters. As an example, take a look at the level of interest in “office supplies” in the U.S. over the past five years. Perhaps unsurprisingly, interest peaked in February 2020 — at the onset of the COVID-19 pandemic:
Plus, you can explore variations in interest across the 50 states, as well as related topics and queries that are surging in popularity:
The “interest by subregion” data is powerful. In Wyoming, searches for “office supplies” account for a greater percentage of all search queries than in any other state. Your average resident of Wyoming, in other words, is more interested in searching for office supplies than is your average resident of, say, Louisiana — a valuable insight for anyone who sells office supplies online.
Equally valuable is the insight that searches for “where to buy office supplies in bulk” are on the rise — potentially indicative of an emerging pain point.
Make My Persona
As you collect and analyze customer-related information, it’s a good idea to create or tweak your buyer personas: detailed profiles of the semi-fictional people for whom your product or service is designed. In the context of market research, personas are useful because they help you synthesize and comprehend the information you’re gathering.
Thanks to our friends at HubSpot, you can use a wonderful free tool called Make My Persona.
Intuitive and fun, Make My Persona is a seven-step process that walks you through the essential components of your target customer: demographic information, firmographic information, job title, pain points, and so on. And if you want to go beyond the bare essentials, you can add as many extra sections of information as you like.
Important note: Your personas should be dynamic. As you conduct further market research and learn more about your target customers, your personas should evolve accordingly.
Think With Google Research Tools
Wish you had information on your product’s likelihood of success? Think With Google’s marketing research tools offer interesting insights on whether anyone is looking for your product (Google Trends), which markets to launch to (Market Finder), and what retail categories rise as the months and seasons pass (Rising Retail Categories).
If you’d like to market your product through YouTube, the Find My Audience tool allows you to investigate what your potential viewers are interested in and what you should discuss in your brand’s YouTube channel.
Pricing: Free
Conclusion
If you are doing online marketing research it would be great to take notes while you are looking for information. This can be achieved by using an online research tool.