Rank tracking tools are a dime a dozen on the internet. Seriously, if you search for keyword ranking tools, it would seem that everyone has one to offer with fancy features in demos. But in reality, most of them are either useless or don’t work. Many of these rank trackers provide basic features with one part of the puzzle missing. Other trackers make you subscribe to premium accounts in order to get all the required data. Here is the deal: I’ve tried many tools with absolutely no pleasure whatsoever.
Free rank tracking tools will help you in your tracking and monitoring of your rankings in the search engines. If you want to use SEO and content marketing in order to grow your website and business then this is a MUST HAVE tool for you.
SE Ranking
Best For Real-Time Keyword Rank Tracking
SE Ranking is a top pick for a rank tracking software tool among business owners, digital agencies, and the SEO pros since it’s an all-in-one keyword rank tracking platform. It ensures 100% accurate real-time rankings of your website’s keywords across major search engines based on country, city level, and region.
Additionally, the software offers a range of tools to help control SEO rankings. While its in-depth website audit tool can help push a website’s ranking to the top ten search results, the backlink checking (which is important for link building) and monitoring tool provides data on key parameters and backlinks.
SE Ranking can also check the site’s performance for SERP features. You may add up to five competitors, compare ranking results, and see how your website performs on Google, Bing, Baidu, Yahoo, etc.
Even if you don’t know your competitors, the platform will give you an idea by providing insight into the top search results.
Features:
SE Ranking is a complete package offering all of the features and tools to help improve your website’s overall SEO performance. You can use it to discover ads and keywords competitors use in their paid and organic search campaigns.
Here is a list of features SE Ranking has to offer:
- Alerts about modification on site
- Keyword suggestion and grouping
- White label reports
- Backlink monitoring
- Offers API and scripts for experts
- SEO reporting tool
- Social media management
- B2B features make the SEO journey smooth and enjoyable
Pricing:
SE Ranking has a custom pricing structure where the amount you pay will depend on factors, such as frequency of tool use, length of the subscription period, and the number of keywords.
You may opt for a plan of one, three, six, and nine months, or a year, and choose the required ranking check frequency. That said, here’s a breakup of SE Ranking’s pricing plans:
1. Essential plan at $24.8/month
- Up to 15,000 keyword checks
- Monitors performance of up to ten websites
- Website audit for 35,000 pages
2. Pro plan $56.8/month
- 600,000 keyword checks
- Monitors performance of unlimited websites
- Website audit for 200,000 pages
3. Business plan at $120/month
- 1,500,000 keyword checks
- Monitors performance of unlimited websites
- Website audit for 550,000 pages
The software also offers a pricing plan calculator to help you decide which plan to choose and they offer a 14-day free trial.
Semrush
Semrush – Best for small and medium businesses, guest blogging, and analyzing strategies of competitors. Also great for technical SEO audits.
Price: 7 Day Free Trial, $99.95 Pro Plan, $199.95 Guru Plan, $399.95 Business Plan.
Semrush has been leading the charge on rank checking tools ever since its inception. It allows users to evaluate both the competitor as well as their content. It gives its users the best-performing pages, content, and keywords by using robust metrics.
Semrush has proven to be a salvation to many e-commerce stores and website owners in understanding the SEO strategies of their competitors. It is the best tool out there for small and medium-sized enterprises.
Features
- Organic Research
- Product Listing ADS
- Traffic Analytics
- Advertising Research
Cons
- Expensive for advanced features.
- Reporting of inaccurate data regarding backlinks and advertisements.
Verdict: Overall, Semrush is best for small and medium-sized businesses, and can effortlessly help the users in creating guest blogging strategies and competitor analysis.
It also works just fine in conducting thorough keyword research in efforts to make your content rank higher. For amateurs, this tool can prove to be a little complicated.
Seobase
Enhance your search engine rankings, analyze keywords, and outperform the competitors in your niche using the powerful and free SEO tools by Seobase, which is trusted by 15k+ customers worldwide.
Take better control of your online presence by accurate rank tracking, keyword management, and analyzing reports monthly, weekly, or daily using their intuitive user interface. The metrics will display tracked site data based on the keyword positions currently and search volumes.
Seobase helps you view keyword metrics by choosing different dates. You can also create tracking easily in seconds and get ranking updates daily to see how your website performs on mobile and desktop platforms.
To stay organized, you can use colored tags for specific keywords. Use advanced keyword filtering in addition to viewing all the related information in the dashboard at once.
Serpstat
Serpstat is a handy tool for PPC or SEO professionals, big digital agencies, and marketing experts. It lets them conduct analysis on a whole site, collect semantics, analyze competitors, perform clustering, perform daily rank tracking, and check backlinks.
Search for your competitor’s website of the same niche and collect semantics with indicators, such as competition, keyword difficulty, popularity, and volume. You can also find all the keyword options and suggestions to create a content plan for the blog.
Furthermore, analyze keywords’ seasonality and trends and find niche leaders by their ad examples and keywords. You can use 18 metrics to check the list of domains to analyze the SEO and search for authoritative sites to place links. In addition, you can improve your traffic with high-quality keywords.
Use Serpstat to track your website ranking worldwide along with your closest competitors. It lets you schedule rank tracking for daily, weekly, and monthly reports. Plus, you can get the help of analyzed keywords to track market share. Serpstat provides access to API for the tools you want at any plan and allows integration with other platforms to make your work better and easier. With the Serpstat Website SEO Checker extension, you can also analyze any website.
Its pricing is $48/month, and you get access to more than 20 tools.
SERPWatcher
Best For Daily Rank Tracking
SERPWatcher can help keep a tab on the organic traffic potential of your website daily. After all, it allows beginners to go from initial setup to reviewing daily rankings within 30 seconds. You just have to enter the domain and start tracking.
This platform also provides email alerts to notify you of any significant changes in ranking positions. Additionally, you get precise local ranking data of more than 50K locations, including states, cities, countries, and DMA regions – crucial for rank tracking.
The changes and data obtained can be further shared with clients and team members using SERPWatcher’s interactive report sharing feature. Just schedule the reports based on priority.
Features:
SERPWatcher is a simple and intuitive rank tracker for beginners and professionals alike. Alexa, Airbnb, Skyscanner, and Adidas are just a few of the big names that trust its credibility as a rank tracking platform.
Conclusion:
Rank Tracking Tools have been considered a very helpful means in search engine optimization. With the use of these tools it is possible to be on top of all changes made in the SERPs by mapping out your ranking. You can use this ranking tool in monitoring the performance of your website domain. All you have to do is to enter the keyword you want to track and results from Google will be instantly shown to you.