Looking for social media analytics tools? Here we’ve rounded up more than 10 great free and paid social media analytics tools that will help you to improve your effectiveness on different social media networks. There are also some useful tips to choose the right one for your needs.
Social media stats are the fastest growing information online. You can get that information for free using these free social media analytics tools.
Talkwalker
Talkwalker gives you unlimited free searches for hashtags and keywords across major social media platforms, news, blogs, and forums. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more. Overall, Talkwalker is a powerful brand monitoring platform that helps you measure sentiment and compare your performance to competitors’ across channels.
3 cool features:
- Monitor in real-time what customers are saying about your brands, products, events, earning calls, or campaigns.
- Map your mentions to a world map.
- Get demographic information such as age, gender, and occupation on your audience.
Social media channels:
- YouTube
What analytics you get for free:
- Talkwalker Alerts
- Free social search (and monitor)
Paid options: $9,600 per year and custom pricing
Rival IQ
Rival IQ lets you track a number of different companies and compare their performance across not only social media platforms but also SEO. It also analyzes Facebook and Instagram ads, and features historical data up to 24 months. This way, you can pinpoint the overall digital strategies that are working for your competitors and learn from their tactics.
3 cool features:
- Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality.
- Integrate Google Analytics to get a complete understanding of your customers’ journey.
- Improve your Facebook and Instagram ad performance with automated insights.
Social networks analyzed:
- YouTube
What analytics you get for free:
- All features for 14 days
- Facebook ads reports and alerting
- Facebook and Instagram insights reporting
- Facebook boosted post analytics
- LinkedIn and Google analytics
Paid options: $199, $349, and $499 per month
Keyhole
Keyhole provides real-time social conversation tracking for Twitter, Facebook, and Instagram. It helps you measure and amplify conversations around your brand and campaigns, enables you identify prospective clients and influencers talking about (or looking for) your services, and aids in driving engagement by finding and re-sharing relevant content.
FOLLOWERWONK
If your need for social data is limited to Twitter, you can connect a single profile with Followerwonk for free and track and sort your followers to see how many new followers you’ve gained, and how many followers you’ve lost over the past day to 120 days. This is great social analytics data to have, but can be distracting from more worthwhile pursuits. Search competitor handles for insights on their followers or choose three handles to compare users they follow, or their followers. You can also search Twitter profiles, as well as search bios for keywords – which is a great way to gather insights about how certain audience segments see themselves You get more if you subscribe, but if you need somewhere to start, this is bare bones and simple. It offers a solid social media analytics starting point. Price: Subscriptions start at $29/month, billed annually
Social Report
Social Report provides an overview of your activity on multiple social networks as well as blogs. You can track new topics, measure ROI, and export the data into a handy report layout. Social Report makes it easy for you to monitor your social profiles as well as those of your competitors. It includes useful options to structure and manage your customer data.
3 cool features:
- Enable notifications to receive in-depth reports daily or weekly.
- List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy.
- Create and share white label reports with your clients.
Social networks analyzed:
- YouTube
What analytics you get for free:
- All features for 30 days
- Analytics for social media, business reviews, and website performance
- Competitor tracking
- Unlimited PDF and Excel exports
Paid options: $49, $99, and $199 per month
Klout
Klout measures influence based on your ability to drive action across the social Web. When you connect your social media accounts, it generates a score on a scale of 1-100 that represents your ability to engage other people and inspire social actions. The platform helps you gain insights that allow you better understand how you influence others.
4. SQUARELOVIN
Instagram is a hugely important social media channel – for almost all brands – so it’s no surprise there are so many Instagram-centric social analytics tools out there right now. Squarelovin has its social media analytics metrics on offer, including recent posts and growth, monthly analyses, history of your posts by year, month, day, and hour. Insights on communities’ preferences and interests, what drives engagement, and best/worst post times are also on offer, as well as best filters and hashtags, and ways to optimize your account. Price: Start for free, then reach out to Squarelovin for a demo and upgrade
Socialbakers
Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media.
3 cool features:
- Analyze audience sentiment towards your campaigns from their reactions and interactions.
- Decide whether to boost Facebook posts or not based on predictive analysis.
- See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 14 days
- Social media analytics
- Automated sentiment analysis
- Smart benchmarks
- Omnichannel paid analytics
- Facebook and Instagram performance report
- Facebook benchmarking tool
- Instagram analytics tool
Paid options: $200 per month and custom pricing
ViralWoot
ViralWoot enables you to get more exposure for your Pinterest profile and your pins. You earn “seeds” (points) by following other users and re-pinning. It also helps with scheduling so your visibility is increased, and you can create alerts that let you know when other users are pinning your content.
SUMALL
SumAll is a social media analytics platform that lets you connect a number of social accounts like Facebook, Twitter and more. You can automate actions like sending thank you tweets to all who’ve retweeted your content, or automatically engage with your audience on social channels. View a quick comparison of all Facebook pages and how they’re performing against other SumAll users, and receive email digests of the accounts you choose in daily or weekly form. It’s light on the breadth and depth of social analytics it offers, but what it does, it does well, particularly for the price. Price: free until they’re done creating it, then pricing will likely kick in
Addictomatic
Addictomatic is straightforward tool that can be used to monitor your brand’s influence and reputation. Its discovery platform searches Google, Bing, Twitter, WordPress, YouTube, and Flickr to find the most recent blog posts, news, images, or videos based on your keywords. It breaks the search results into headers, making them easier to navigate.
UNION METRICS (formerly TweetReach)
More than just a quick snapshot of your reach on Twitter (from its TweetReach days), Union Metrics offers lots more! It monitors all the topics and profiles important to you on Twitter, Instagram and Facebook to help improve your social media strategy and execution across social media. Price: Free, with upgrades starting at $49/month
Iconosquare
Iconosquare helps you track, grow, and report your Facebook and Instagram accounts’ performance. Agencies can manage multiple brands from a single dashboard and schedule reports to be sent directly to clients. The competitor tracking and benchmarking features help you compare your performance with other brands in your industry.
3 cool features:
- Discover photos, captions, and comments that tag or mention your brand.
- Track engagement on competitors’ profiles.
- Learn when your followers are online and engage them live.
Social media channels:
What analytics you get for free:
- All features for 14 days
- Advanced analytics
- Competitor and hashtag tracking
- Industry benchmark
- Facebook account audit
- Instagram account audit
Paid options: $29, $59 per month, and custom pricing
VIZIA
With video content thriving, the option to capitalize on video content – for free – is a great one. Vizia uses web and social analytics tools like questions, polls, and multi-choice quizzes to encourage active participation from your fans, so you can improve your content based on their feedback. Easily embed and share videos, capture leads, and increase virality using Vizia. It’s a lot of work for little data though and would do best partnered with a social media sentiment analysis tool for benchmarking and moving the right ideas forward. Price: Free
WISELYTICS
Wiselytics is another social analytics tool that’s currently focused on Facebook analytics – with Twitter analytics in beta. Key metrics you can track include reach, engagement, interactions and virality, with attention to which social media posts reached the most fans or had the most visibility. You can also easily spot unusual spikes in engagement, including negative feedback. Competitor analysis is also part of the deal, with “statistical fairness” for benchmarking larger competitors. Finally, get ROI of community management efforts to prove growth to higher-ups. Price: Free; reach out for enterprise and agency pricing Want a bit more “oomph?” Then these 7 Free Trials of Social Media Analytics Tools may be right up your alley . . .
Tailwind
Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. For Pinterest, its analytics gives you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. For Instagram, it shows basic metrics such as followers, posts, comments, and likes.
3 cool features:
- Identify the best hashtags on Instagram with the Hashtag Finder.
- Use the browser extension to create multiple posts from any site.
- Upload images in bulk using a drag-and-drop calendar to save time.
Social media channels:
What analytics you get for free:
- Basic profile performance
- Basic metrics for individual posts
- Board and website insights
Paid options: $9.99, $799.99 per month, and custom pricing