If you are instagram marketing then instagram analytics is a must have. It really makes a big difference in your instagram marketing campaign. If you use an instagram tool like buxom.me to track your instagram followers and hashtags, you can use a free Instagram analytics platform to gain insights from those same data points.
There are hundreds of social media analytics tools out there, but not many that can give you the right information. So, which of these Instagram analytics platforms is the best tool for your business? Here’s our evaluation of some of the best options out there
Falcon
Falcon provides services covering social media listening, publishing, advertising, measurement, and customer data management. It covers all major social platforms, including Instagram. It isn’t free, but you can get a 14-day free trial on its $129/mo Essentials plan.
Falcon includes in-depth analytics features. These include over 100 post metrics for Facebook and Instagram and 600+ additional metrics that you can download via CSV and via API. Amongst these metrics are organic, paid, and viral impressions, reach, post level and page level reactions, demographic metrics about your followers, and video views on page and post level.
You can create a custom dashboard using an intuitive drag-and-drop builder to track the metrics that matter most to you. Falcon’s reports are unlimited. They can be exported as XLS, CSV, PDF, JPG, or PNG.
Of course, Falcon is far more than just an analytics tool. You can use it for your complete social media management. It includes a unified content calendar showing all your scheduled content, scheduled by date, identifiable by social platforms. It supports a wide range of content types, including image, video, Instagram Stories, and Facebook carousels. Content is centrally stored in a shared media library that Falcon calls a “Content Pool.”
Falcon lets users design their own unified inbox with multiple feeds, labels, and filters. You can access content from all the social networks Falcon supports.
If you subscribe to the Full Suite, Falcon provides their social media advertising tool they call Publish. Publish manages all your social ads in one place. It offers cross-channel advertising, automation, the ability to use saved audiences, and more. Profile cards for existing contacts appear beside their messages. You can use labels to segment conversations and profiles, identifying people by title, campaign, and more.
Instagram Insights
If you’re using an Instagram Business or Creator account, you have access to this built-in Instagram analytics app.
(If you’re still using a personal account, check out our step-by-step instructions to switch over to an Instagram Business account now.)
This native analytics tool within the Instagram app provides insights into your account performance, including reach, engagement, followers, and Instagram ads. We’ll show you exactly how to see Instagram analytics using Insights later in this post.
Insights is a great Instagram analytics free tool, but it may not be the best Instagram analytics app for serious social marketers. For more robust, longer-term tracking, or to export your data for a social media report, you’ll need to look at other Instagram analytics tools.
Hootsuite Analytics
Hootsuite Analytics allows you to track Instagram analytics in more detail than the native Instagram Insights.
Source: Hootsuite
Sure, we may be biased, but for the record, here are some things that the Hootsuite Analytics dashboard can do that Instagram can’t:
- Show you data from the distant past
- Compare metrics over specific time periods to get a historical perspective
- Show you the best posting time based on past engagement, reach, and click-through data
- Generate downloadable custom reports
- Look at specific post performance using your preferred metrics
- Monitor your account’s response time in customer service conversations
- Rank Instagram comments by sentiment (positive or negative)
Learn more about Hootsuite Analytics here:
TwtBoard
First amazing Twitter management solution
TwtBoard is a social media management tool built specifically for Twitter marketing, management, and analytics. On top of most features that social media management tools provide, It allows you to manage all your Twitter accounts for free, it makes their users do regular activities like viewing profiles, sending and receiving tweets, retweets, and more.
TwtBoard has some impressive integrations such as tools to organize their friend’s tweets, Twitter fans could handle as many tweets received from friends.
It is available on the web, desktop, and mobiles(Android and iOS). It is written in C# language.
Features:
- Follower Management
- Tweet Management
- Unfollowers Management
- Account Actions
- Retweet and Favorite
- Campaign Manager
- Tweet Creator
- Open-source
GitHub: https://github.com/socioboard/twtboard
Hootsuite Impact
If you need an even more detailed overview of your performance, this tool is for you. Hootsuite Impact allows you to compare metrics for different social accounts side by side. It also provides detailed ROI analysis for both organic and paid Instagram activity.
Remember how we said right up at the top that refining your strategy is a key part of using analytics to improve? Hootsuite Impact can provide custom recommendations for refining your strategy based on your specific goals.
Hootsuite Impact is available for all Hootsuite Business and Enterprise plan users. Book a demo here.
Creator Studio
This is another native Instagram business analytics tool. However, instead of being built into the mobile Instagram app, Creator Studio works on your computer.
Creator Studio gives you access to most of the same metrics as Instagram Insights, but only for a seven-day window.
Source: Creator Studio
One neat analytics feature of Creator Studio is the Calendar view, where you can see at a glance exactly when you posted to Instagram.
If you’re a member of Brand Collabs Manager, you can also track your brand collaboration metrics here in Creator Studio. We’ve got a full blog post on how to use Creator Studio that walks you through all the ways you can use it with your Instagram Business or Creator account.
Brand24
Brand24 makes social media monitoring reachable and valuable for everyone. As part of this, you can use it to expand on Instagram’s native insights.
Brand24 collects insights on what Instagram users say about your brand. For example, it can analyze the tone of conversations, monitor multiple hashtags, and provide a list of trending hashtags to help you increase your Instagram reach. Most importantly, it offers qualitative data to go with Instagram Insights’ quantitative data.
You begin by setting up a project for each branded hashtag you want to monitor. You can then use Brand24 to provide information on how your followers feel about your product or service. Its sentiment analysis for Instagram includes reputation management, customer feedback, and crisis prevention. You can use sentiment analysis to discover how your content resonates with your audience and adjust it if necessary if they indicate that your content is not exactly what they’ve been looking for.
Brand24 generates a list of 100 trending hashtags based on your predefined keywords. You can use the hashtags to boost your brand awareness and increase reach. You can also measure your hashtag efficiency to determine whether your campaign was successful and how the hashtag spread across social media.
You can also use Brand24’s hashtag analytics to compare your performance across different social media channels and choose the most suitable for your brand. As well as Instagram, you can use Brand24 to analyze hashtag performance on Twitter, Twitch, and TikTok.
While Brand24 is not a free Instagram analytics tool, you can carry out a 14-day free trial before having to decide on a paid plan. Paid plans start at $49/month.
tinfoleak
The most intelligent analysis tool on Twitter
tinfoleak is more than a Twitter management tool; it is a powerful analysis twitter tool that automates the extraction of information on Twitter and facilitates subsequent analysis. It analyzes the Twitter timeline to extract great volumes of data.
tinfoleakis great for researchers who want to organize, analyze the data and extract the whole benefits from it.
It can extract the account information, user activity, protected accounts, user relations, hashtags, mentions, likes, and more.
It is licensed under CC-BY-SA-4.0 License and written in python and HTML.
Features:
- Automate the extraction of information
- Facilitates subsequent analysis for the generation of intelligence
- Taking a user identifier, geographic coordinates, or keywords
- It is included in several Linux Distributions
- Open source
Github: https://github.com/vaguileradiaz/tinfoleak
Iconosquare
Iconsquare allows you to schedule new posts, monitor what people say about your industry or brand), and track your Instagram analytics. It provides analytics that show trends related to engagement, impressions, posts’ reach, and how your Instagram Stories perform.
It includes hashtag and competitor tracking.
Iconsquare offers a two-week free trial, and a selection of free tools, such as a full Instagram Audit.
Socioboard
Social publishing simplified
Socioboard is a social media management tool that focuses on content marketing and streamlines its social media operations. It aims to help brands and businesses to manage their social media, leading companies in their digital space to create plans and schedule their content.
It’s the most way to keep track of all of your social media interactions. It is written with Javascript, CSS, PHP and released under the GNU GENERAL PUBLIC LICENSE Version 3.
Features:
- Managing multiple social accounts made easy
- Detailed analytics to make your stay ahead of the curve
- Simplified RSS feed
- Auto-Email reports
- Team Collaboration
- User-friendly
- Save time with flexible scheduling
- Manage multiple social accounts easily.
- It helps you to stay ahead with top-class analytics
GitHub: https://github.com/socioboard/Socioboard-5.0
HypeAuditor
HypeAuditor is a vast database powered by artificial intelligence that’s indexed nearly 3 million Instagram profiles. It contains a wealth of information, and can clearly distinguish real influencers from those who pretend to have the status, but really only have fake followers.
HypeAuditor doesn’t have a free plan, but being pay-as-you-go, it doesn’t cost much if you have minimal usage needs.
HypeAuditor was purpose-built for fraud detection. It analyzes influencer profiles, digs deep into each audience, and is generally on the lookout for the kinds of data that can expose fraud. It includes 28 different metrics and scores, giving users a thorough understanding of who they’re dealing with.
It all starts with the Audience Quality Score (AQS) that judges an influencer’s actual value from 1 to 100. You can feel comfortable with influencers who score >70. It gives you a good indication of how many of an influencer’s followers are quality, too.
HypeAuditor doesn’t just provide the stats; it indicates the quality of many metrics, e.g., engagement rate, authentic engagement, followers reachability, and much more.
Conclusion
Have you ever pondered whether or not you could get insights into how well your Instagram content is doing? If so, then read on because you’ll be happy to know that there are in fact free Instagram analytics tools at your fingertips. So, what are you waiting for, GET STARTED!