In the first part of this post, I enumerated 10+ best social media management apps and tools which you can use to manage your social media accounts. But how do you access these tools from a mobile device? The answer is “Android Apps” or “ios Apps”.
In this article, I will list all those free social media Android apps and IOS apps which would be perfect to upload / schedule your content as well as monitor your activities. This way, you can anchor your social media activities from your pocket! Read this till the end to get a 2 apps list along with free access for downloading!
ContentCal
ContentCal is the ultimate tool for bringing your team together. You can share ideas with, create approval workflows, build your content plan and then publish that content to multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and Medium). ContentCal’s analytics will help you understand your content performance and the latest ‘Respond’ features act as a shared inbox for monitoring and responding to mentions, messages, and comments across social media.
One of the star features is the fact that ContentCal integrates with over 2000 other applications so that you can create the perfect social media workflow by connecting ContentCal to tools you currently use (think of things like Slack or Trello) and also distribute content to channels beyond social media, like emails and blog posts. The best content is created together. Involve your team (and clients) into the content creation process, share ideas, gain feedback and watch your content performance soar!
Over
Over will help you improve your social game, especially if you want to create interactive and eye-catching content for your feeds.
It’s got a bunch of built-in templates and pre-designed layouts that are straightforward to use, even if you have no design experience.
Over’s particularly useful if you’re looking to level-up your Instagram Stories and Facebook Stories — with just one or two quick edits, you can have an animated Instagram story for your feed.
Did You Know: Your Instagram Stories and Facebook Stories dimensions are the same, so you can easily repurpose your Instagram content across Facebook! We have a whole blog post on how you can reuse and recycle your Instagram content — check it out here.
But it doesn’t just stop with Instagram Stories on Over — you can create tons of different social assets to fill your feed. Think quotes, Facebook Cover images, Pinterest Pins and more!
Plus there are heaps of options so you’ll easily be able to find a design to match your brand’s voice and aesthetic — you can even import your own branded fonts!
Want to learn how to use Over for your brand? We team up with Lexie Frame, Marketing Manager at Over to share her best tips for designing assets to match your brand’s aesthetic.
Check out our quick and easy (and free!) video guide to start creating:https://www.youtube.com/embed/BjJj6iUMng4?autoplay=0&mute=0&controls=1&origin=https%3A%2F%2Flater.com&playsinline=1&showinfo=0&rel=0&iv_load_policy=3&modestbranding=1&enablejsapi=1&widgetid=1
Available on: iOS and Android — some features are available only on Over Pro.
Adobe Spark
The whole Adobe suite is full of great programs but we have a special place in our heart for Adobe Spark, which can take your content to a whole new level.
Both Adobe Spark Post and Adobe Spark Video are great tools for creating social assets for your brand, but when it comes to making ads that your followers actually want to look at, Spark rules supreme!
It’s all too easy for viewers to swipe or scroll past ads without thinking — so you’ve got to make them eye-catching and skip-proof!
Even if you’ve got no graphic design experience, you can use Spark to make captivating short videos as well as beautiful static pics. And the free version has more than enough features to get you going.
Plus, it doesn’t stop with ads! You can create Instagram Stories, animated feed posts, Pinterest pins — anything your creative heart desires.
And the best bit? With Later’s Chrome Extension, you can transfer your Adobe Spark designs to your Later Media Library in two-clicks — no downloads or file sharing links required, making teamwork a dream!
Canva
Another great tool for making creative assets for your social platforms is Canva.
Much like Over, Canva has a huge range of share images templates to choose from, along with built-in color schemes and text pairing options to make your posts stand out from other accounts online.
But one of the real benefits of Canva is that it’s available on desktop — making it easy to share with the team and to make edits in one central location.
Plus, you can upload your branded fonts, color palettes and images to make sure every share asset is perfectly aligned and reflective of your brand’s style and tone.
And if you’re a small startup or grassroots brand, the free plan comes with 8,000 templates, so you’ll be set up to start designing without dipping in your budget!
Available on: desktop, iOS, and Android.
Hootsuite
Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.
Buffer
Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.
PicMonkey
This is the last social media design app in the line-up, but it’s worth checking out if you’re looking to level up your Instagram Stories strategy!
The PicMonkey app is packed full of powerful, intuitive design tools and 100+ pre-made templates for Instagram Stories, which are all fully customizable to match your brand or style.
So you can make sure that you’re sticking to your business goals and delivering the best content possible.
If you’re not quite ready to start from scratch, we’ve partnered with PicMonkey to give you this free storyboarding template that you can use to craft your next Instagram Stories post!
Google’s Campaign URL Builder
If you regularly collaborate with other brands on co-marketing projects or work with influencers on social media, you might want to consider setting up UTM tracking links with Google.
UTM is short for “Urchin Tracking Module” — to put it in easier terms, a UTM is the piece of unique code you’ll add on to the end of your URL.
By adding UTM parameters to your campaign URLs, you can find out where your traffic came from and the route it took to reach you, as well as information about exactly where on a screen your visitors clicked and which keywords were effective.
And the best way to do this is with Google’s Campaign URL Builder — there are 5 parameters you can add to your URLs — source, medium, campaign, term, and content – and each parameter must be paired with a value that you assign.
When your UTM link is created, you can share that custom URL with any of your marketing partners or influencers and easily keep track of how much traffic they generate for your site.
It’s a great way to see what percentage of traffic comes from each of your social platforms too, so you can tailor your content for each.
Google Analytics & Google’s Campaign URL Builder are both free to use!
Facebook & Instagram Creator Studio
Instagram is part of the Facebook family, so a lot of your settings and features, like ads, are managed via Facebook. That’s why Facebook launched Creator Studio — a central place to manage your Instagram and Facebook accounts.
Think of it as a mission control page for your Instagram and Facebook profiles.
With Creator Studio, you can also schedule posts, track engagement rates, monitor comments, place in-stream ads, and manage multiple pages in one place.
And Facebook is always making improvements to the dashboard. For example, Creator Studio was only available for Facebook Pages — but that’s all changed now.
With the new Instagram Creator Studio, creators get access to a ton of new Instagram tools and features, including the ability to schedule IGTV videos. So it’s worth checking it out!
Adobe Lightroom CC
Lightroom is another Adobe favorite of ours and one of the best ways to make your Instagram pics look seriously professional.
With Adobe Lightroom, there are countless ways to manipulate your photos, whether you’re editing from scratch or using presets on the desktop or mobile app.
Once you start editing with Lightroom, even just by using Lightroom presets (which are like “filters”), you’ll start to see your image quality drastically improve, and you’ll start to develop a style that is unique to you and your brand.
And while most people associate Lightroom presets with their Instagram aesthetic, don’t forget that you can carry that branding and style into your Pinterest feed, newsletters or even your website’s images!
The desktop version comes at a yearly fee, but the Lightroom CC mobile app is completely free to use (available on iOS and Android).
Wistia and Soapbox
Video content isn’t going anywhere in 2020, and while it’s all too easy to press record with Instagram, sometimes you need a more sophisticated set up for your video files.
Whether you’re hosting a webinar or recording a tutorial, Wistia helps you organize and keep all your video playlists in one place. Without any pesky ads interrupting the flow!
Plus, Wistia comes with a super recording and editing tool called Soapbox — it allows you to record both your screen and your webcam at the same time. Making a presentation a cinch to record, edit, and share with your followers!https://www.youtube.com/embed/ZhHbgMkneP4?autoplay=0&mute=0&controls=1&origin=https%3A%2F%2Flater.com&playsinline=1&showinfo=0&rel=0&iv_load_policy=3&modestbranding=1&enablejsapi=1&widgetid=3
Wistia comes with a free trial for three videos, but you can upgrade at any time to get access to all their features.
Conclusion
Social Media plays a crucial role in any marketing campaign. It adds power to your marketing, and if used rightly it can bring you great ROI. Check out free social media management tools like Hootsuite, Buffer, Sprout Social, CoSchedule, etc. to help your business succeed on social media platforms.