Social media is everywhere, but finding the right analytics software to run it can be challenging. I’ve done all of the work by testing different social media analytics tools and ranking them based on my own personal experience. I’ve also left a downloadable checklist if you’d like to check out these analytics software for yourself.
Social media analytics tools 2022 are the best solution for measuring, tracking, and boosting your digital presence. With them, you can easily understand what is happening on social media such as Facebook, Twitter, and others. They enable you to measure your audience engagement. You can even insert your content in any desired social media platform. Here you will discover the best solutions for solutions for social media analytics tools 2022 .
Social media analytics is an essential part of running a social media campaign. In social media analytics tools 2022, you are going to need to know how to drive more traffic and get more leads. This can be achieved through the right use of metrics and statistics that give you crucial insights on your strategies.
With these free social media analytics tools, you can track your Facebook and Twitter audience and how your social media content performs. The social analytics tools help you get insights on how popular your content is.
How to track social media performance with social media analytics tools
1. Gather your social media statistics, operational data, and more
Whichever of the available social media analytics tools you choose, your first step is to ensure it is canvassing data from all the available and relevant sources.
2. Set benchmarks
Having a benchmark helps you to see where you can make improvements, and to compare yourself to your competitors. These benchmarks aren’t just for social media performance – they’re to chart the efficacy of your social media campaigns in business terms as well.
3. Generate a social media analytics report
Creating a social media analytics report should be a simple process with the social media analytics tool you’ve chosen. You should ideally have options for regular reporting, one-off reporting for specific campaigns, and real-time insights on a customizable dashboard with flexible reporting options. This will give you the most chance of pulling the best insights out of the data you’ve collected.
4. Search for trends and customer behavior
Your social media analytics report is a powerful tool for understanding where to invest for the greatest returns. You should be able to find insights into customer behavior and identify emerging trends in social data. Tracing your customers’ journey from your social media channels to the buying process should be clear to your team.
5. Take action to improve your social media performance
Ideally, your choice of social media analytics tool will be able to give you actionable insights or automate these actions for you where appropriate. Whether it’s updating your customer experience on your social media platforms, reducing customer effort when transitioning from social media to your website, or ensuring that you close the loop on customer queries, you need to take steps to improve with the insights you now have.
6. Share and repeat your analysis
Once you’ve enacted these steps, you’ll need to take regular benchmarks and generate reports to ensure that you’ve progressed. Social media trends can be leading indicators of customer needs and wants, so ensure that you can share social media insights and repeat your analysis for the wider business.
Quintly
Quintly can help you with social media analytics including Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest, and blogs. There’s plenty of features for each platform but the most important features include:
- Competitive benchmarking: Find benchmarks for your social media channels and discover what content works best for you
- Centralized analytics: Discover over 250 social media metrics and track your performance
- Smart reporting: Get reports based on your custom dashboards and pick any parameters you want
- Custom dashboards: Create custom dashboards including metrics of your choice
- Overall metrics: Track specific KPI’s and measure social media performance across all major networks
- Key influencers: Get data about the most influential social media profiles
- Data exporting: Export your data to CSV or Excel and download any metric as JPG, PNG, PDF, PPTX
- Customer care: Monitor Facebook and Twitter to track customer queries
- + more!
Pros
- You can track your social media efforts with automated reports and customized dashboards.
- Easy to track social analytics.
Cons
- Too expensive for smaller brands, custom plans start from $300 a month.
- The gathered data is too general, nod good for in-depth social analytics.
Audiense
Audiense is one of the best Twitter analytics tools. What’s cool is that it’s free if you have less than 5k followers.
It gives you a unique insight into your followers:
- Interests
- Location
- Languages
- Influence
- Best time to tweet
Pros
- Dedicated to Twitter analytics – great tool if your brand is focused on this social media channel.
- Allows to identify nano influencers and micro influencers.
Cons
- Very simple tool with limited possibilities.
HeyOrca
HeyOrca is a social media planner designed for quick and easy collaboration with clients. It offers not only publishing, management, collaboration, but also analytics of social media content across various platforms.
It’s a great choice for agencies that cooperate a lot with customers and present them with social media content for approval.
Some of the features HeyOrca offers include:
- Accounts Organization
- Social Media Planning
- Internal Collaboration
- Client Approvals
- Direct Publishing
- Performance Analytics
Pros
- Important social media analytics tool that allows advanced collaborations for agencies.
- Tracking social media campaigns made easy.
Cons
- Doesn’t provide in-depth media analytics.
- Limited capabilities in terms of integration.
Rival IQ
Similar to many other social media analytics tools, Rival IQ helps you track your social media performance.
Rival IQ will send you alerts whenever your competitors post high-performing content, such as boosting social media posts. This gives you the chance to quickly respond before you start losing a chunk of your market share.
Rival IQ also lets you see what content your audience prefers to see, and helps you discover fresh and relevant content ideas.
Pro: Easy to conduct competitor analysis because of the alerts and the tracking you can implement with this platform.
Con: Rival IQ is competitively priced on a tiered structure which can get expensive if you want additional data.
Price: $199 – $499 USD per month.
DashThis
DashThis is an automated reporting tool for marketers, agencies, and social media managers.
With this tool, you can create one dashboard that includes all your social media data and marketing data, automatically updated every single day!
Native integrations include Facebook, Instagram, Twitter, LinkedIn, Youtube, Google Analytics, multiple SEO tools, and much more.
Pro: DashThis provides time-saving features to help you set up your dashboards in seconds like preset report templates, preset KPIs, and much more.
Con: Users reported that once your dashboards are set up, you can’t change data sources manually, and require third-party assistance for any changes to your dashboard.
Price: Professional accounts start at $109 per month
Sprout Social
Brands like Adidas, Nordstrom, and Edelman use Sprout Social for social media reporting and management.
This tool lets you create social media calendars, schedule posts, and listen to relevant social media conversations.
Sprout Social also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, social media marketing strategies. But most importantly, it gives agencies exposure to brands who already use Sprout Social.
Pro: Sprout’s publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what you’re posting.
Cons: Sprout has an á la carte pricing that makes it expensive if you want extra data such as more analytics. Also, reviewers experienced hiccups when posting on Facebook and Instagram.
Price: $99 – $249 USD per month; agency plans vary.
Cyfe
Cyfe describes itself as an all-in-one business dashboard. It monitors social media, web analytics, marketing, sales, support, infrastructure and more. Hence, it is much more than just a social media analytics tool.
Cyfe pulls data from a large number of popular services using pre-built widgets. These include the social sites, email collection sites, financial sites, WordPress, and many others.
It monitors everything relevant – individual departments, multiple websites and anything else. It has eight central dashboards, one of which is social media. You can use real-time data and metrics to start tracking how your brand or clients are doing across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and Vimeo, and measure the return on investment of your social efforts.
You can monitor your top performing messages, media, and posts, and track all of your social media analytics.
Union Metrics / TweetReach
For some time, TweetReach was merely a standalone free social media analytics tool. If you entered a keyword, hashtag, or username, TweetReach would return a snapshot of analytics on your search. This included charts and graphs for reach, exposure, activity, and contributors. You can still get a free TweetReach report for your selected term.
TweetReach is now part of a more significant product, however – Union Metrics. Union Metrics allows you to monitor all the topics and profiles vital to you on Twitter, Instagram, and Facebook. It provides real-time monitoring to ensure its insights are as timely as possible.
Union Metrics allows you to dive deeply into your content. You can analyze how your posts perform on Twitter, Facebook, and Instagram, determining what’s working versus what needs fixing.
You can measure earned and organic conversation. You can set up monitoring for any hashtags, keywords, names, and phrases.
As Union Metrics allows you to analyze any social profile, you can carry out detailed competitive social analysis.
You can create a basic TweetReach report for free. The more detailed plans from Union Metrics range from $49 to $199 per month.
SumAll
Free app SumAll allows you to automate much of your social media marketing. You connect to your platforms and set up relevant automation. This will enable you to schedule your content and post it at the most suitable times for your audience.
Regarding analytics, SumAll allows you to track your social media, ad, and sales data with ease. You can connect all of your social media apps, and SumAll collates all the relevant analytics. It saves this data to a graphical web dashboard, and sends you a weekly or email analysis, depending on your preferences.
Socialbakers
Socialbakers lets you measure your social media performance, benchmark your results against industry players and report your entire social media activities.
Additionally, you can use this tool to publish, create personas, manage your communities, and generate analytics to help you create and optimize social content.
This social media analytics tool uses Artificial Intelligence (AI) to find your target audience on social, the content they’re most interested in and the influencers they love. All of these make social media marketing and management easier and more effective for your business.
Pros: Socialbakers makes automating your social media management easy by enabling you to know your popular content, the best times to post, discover new content, and even targeting and recruiting influencers.
Cons: Lower-tier plans offer just a few months of history, which can be limiting if you’re more interested in analytics.
Price: Starts at $200 USD per month.
Snaplytics
One thing lacking from most of the “all-in-one” type social media analytics tools is any recognition of Snapchat. You will usually have to look at a specialist platform if Snapchat is an essential channel for you or your business. To compound things, Snapchat does not have a robust internal analytics tool.
One useful third-party tool, however, is Snaplytics. You can use the platform to discover data relating to the performance of your snaps with your audience. Snaplytics also provides data relating to your Instagram Stories.
You can use Snaplytics to track open and completion rates over time, to give you a better understanding of how your audience engages with you. You can track engagement down to story level, even tracking screenshots and replies to discover the point where your viewers drop off. You can then use this data to optimize the length and flow of your future stories.
You can also track your Snapchat and Instagram followers, and determine your most successful acquisition methods.
Snaplytics is more than just analytics, however. You can create and schedule stories (both Snapchat and Instagram Stories) from within the app. You can also capture incoming snaps and repost them as user-generated content. Snaplytics is also ideal for managing your account, messaging, and even seamlessly collaborating with a team.
Social media analytics as part of customer experience management
Your analysis of social media should form part of a wider effort to understand your customer experience and brand awareness.
More than tracking conversion rates, open rates, likes, shares and more, understanding how these channels serve your wider business purpose is key for progress. A social media analytics tool should be able to illuminate pathways for you to improve the customer experience and inform business, brand, and product strategies. It should gather insights you’ve collated across social media into a single platform and analyze them so you can easily understand the steps to take next.
Conclusion
Social media analytics tools 2022 is the solution for you if you want a tool that streamlines your social media marketing efforts . This can save you time as well as get more information from each and every platform. The free online options are limited and this can be very useful when you want to get all of the information from the various platforms. Read on to learn how you can use this software to its maximum potential. Having a social media analytics tools 2022 offers instant benefits for people who want a more in-depth look at the various platforms.
Simply put, a social media analytics tool is a collection of methods and technologies that help businesses to draw actionable insights from data they collect through social media management activities.