Discover the best free social media management tools to make your life easier. Don’t waste time searching for the right tool or brushing up on different software. Save time with these free options that perform at a professional level and are worth trying today!
Finally! Social networking can be manageable using these free social media management tools and tutorials. These free tools and tutorials will help you to find the best free social media management tools allowing you to respect your budget. Here are top tools for managing your business online.
Later
#1 marketing platform for Instagram
Prices: $9, $19, $29, $49 per month, and enterprise pricing
Description: Unlike most social media management tools, Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles).
Unique value: The strength of Later is its visual content calendar, where you can easily drag-and-drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.
Sprinklr
Reach, engage, and listen to customers – at scale
Sprinklr Social Cloud is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.
Oktopost
Social media management platform for B2B enterprise
Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media management to promotion to employee advocacy, Oktopost has all the tools most B2B marketers would want.
SocialPilot
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.3 out of 5
SocialPilot is a fully integrated social media management tool geared towards digital agencies or medium sized businesses who manage multiple clients or multiple accounts.
If your team is mostly interested in creating workflows with permission settings, collaboration tools, and custom reporting for clientele, SocialPilot is worth a look. While SocialPilot does provide the basics, their tool also includes a full social inbox feature allowing them to engage with their audience in addition to auto posting.
They do not have an influencer search feature but they do provide a social monitoring and listening feature which is becoming an important hero feature required amongst most businesses as we shift focus to remote environments.
Pricing ranges from $30-$100 per month.
Sendible
Platforms: Facebook, Instagram, Twitter, LinkedIn, Google My Business, & Pinterest
G2 Ranking: 4.4 out of 5
Sendible is a social media management tool best targeting digital agencies looking for an end to end solution that includes a CRM.
Sendible has a Smart Queue feature similar to e-clincher’s Auto Post, allowing social media managers to repurpose content. Utilize their Social Inbox and social listening tools to monitor keywords, competitors, and mentions of your brand.
While there isn’t an influencer search, Sendible does have a CRM system that enables users to interact with influencers and communicate in real-time.
Pricing ranges from $29-$299 per month.
Buffer
Platforms: Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, & Pinterest
G2 Ranking: 4.3 out of 5
Buffer is a well rounded and easy to use social media tool offering publishing social media posts with one queue, engagement, analytics, and team features.
Buffer is considered an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media channels.
While you can’t upload hundreds of posts and recycle them, it does integrate from an RSS feed that enables you to publish posts from blogs. Buffer connects to a product called Reply, granting users to a Social Inbox.
Buffer does not feature an influencer search and has a limited client management support system, but it is a very easy to use tool simplifying the content planning process. It also allows for user permissions and creating a user workflow.
Pricing ranges $15-$399 per month.
Hootsuite
Hootsuite is one of the best social media management tools for creating and managing business campaigns. Instead of managing all of the platforms manually, you could just open Hootsuite and handle them from a single dashboard.
You can use this social media dashboard for scheduling messages, tracking conversations, managing multiple profiles, and many other social activities.
Standout features:
- Has a limited free plan
- Schedule campaigns via different social media platforms from one dashboard
- This web-based tool is compatible with major social media channels
- It offers free courses to help you get started with social marketing campaigns
CoSchedule
If you take a close look, you will realize that all of the social media tools are designed to save your time.
CoSchedule is undoubtedly one of the best social media management tools in 2020. It is a marketing calendar to help you manage projects on a single dashboard social media management tool. You can simultaneously share and publish content to save time. CoSchedule helps you boost your productivity by making your workflow organized.
Standout features:
- Manage content posting on multiple platforms via a single window
- Schedule an organized calendar for smart marketing campaigns
SocialBee
SocialBee is a social media management tool that helps businesses make the most out of their social profiles. If you’re looking to post fresh content on a regular basis, this tool is your go-to choice. With SocialBee you will save plenty of time because you can easily automate your social media posting.
With a user-friendly interface, it offers the possibility to categorize your content, just like top social media specialists do. This way your audience will enjoy the best mix of content. It is awesome that you can schedule all your posts from one place, therefore sharing content across your social media platforms becomes a piece of cake.
Standout features:
- You can easily import content from various sources and edit it in different formats
- You can post and customize content for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google my Business
- You can generate your own posting schedule based on best practices for each platform
- SocialBee’s Collaboration Features help you and your team collaborate better and work together efficiently
Conclusion
We’ve partnered with the top content marketing and social media management companies to bring you hundreds of free tools. These are used by the world’s biggest brands to manage their social media streams, employee engagement and B2B lead generation – all at zero cost!