Free Tools to Generate Leads

Generating leads is one of the most important aspects of successful Business to Business (B2B) marketing. There are a myriad of ways you can generate leads – from cold calling, sending emails to your lists, setting up trade show booths and so much more.

Generating leads is hard work. There are dozens of tools and strategies available to help you get quality leads into your business. This article will look at some of the bestb2b lead generation tools free, both online and offline. It is broken down into specific sub-topics so you can jump around to the topic you are most interested in.

Business to Business Lead Generation Tools Free Are you trying to find b2b lead generation tools free? Well, lead generation is a complicated and challenging process. Unless you have a big budget to work with, generating quality leads will be costly. However, there are some free B2B lead generation tools that are worth trying. You can easily get them off the web and install them on your computer in no time.

If you want to know how to generate free leads, there are plenty of online tools available for you to use. Generating business from your website or blog takes time and effort, but with the right tools, it can be less of a challenge. Nowadays, it is easier than ever to generate leads and drive potential clients directly to you.

Email marketing tools

There are numerous email service providers that you can use to generate leads for your business. The Mailerlite is there for you, you have GetResponse, Aweber, Mailchimp, etc. I have been using Mailerlite, and we have seen people say they received a forward email from one of our subscribers. One way or the other we get such people added on how mailing list.

According to ExactTarget found out that 77% of respondents preferred to receive an offer via email, in contrast with only 4% preferring Facebook as the main communication channel for promotional materials.

1. FindThatLead

Quickly find important emails of any company by just entering their domain name.

2. LinkedIn Sales Navigator

Use the free chrome extension version of LinkedIn Sales navigator to get insights on people you are communicating with on emails.

3. D7 Lead Finder

Find local leads in your area with this free tool.

4. Email Finder-GetProspect

Find up to 50 emails with their free forever plan.

5. Discoverly

See Facebook and work info of your leads on Gmail.

6. People Finder

Find details about anyone with a billion strong database of public records.

7. Skrapp

Get verified B2B emails in a jiffy.

8. Hunter

Get PR leads delivered directly to your inbox. Get relevant queries from journalists and use it for your business or to position a client and get massive mainstream attention.

Free Lead Capture Tools

9. Sumo

Use this free lead capture software to convert your site visitors into leads for your business.

10. HubSpot

Capture leads and find out more about them with info about their job profiles, social media profiles and more. Track how they landed up to your site.

11. Flowlu

Another great free alternative to the above free tools.

12. Hellobar

Have a lead capture bar on top of your site to instantly grab new leads.

Free SMTP Tools

13. Sendgrid

Send 100 emails a day forever with core marketing features.

14. Mailjet

Set up an SMTP server in minutes and achieve deep personalization with this tool.

15. Mailgun

Free SMTP server with 24/7 support and advanced features.

Free Email Marketing Automation Tools

16. Mailchimp

Simple Email Marketing software to send newsletters to your subscribers.

17. HubSpot

Set up an SMTP server in minutes and achieve deep personalization with this tool.

18. Boomerang

Keep sending emails to your leads with automated reminders.

Free Spam Testing Tools

19. Mail Tester

Test if your email is spam worthy.

20. IsNotSpam

An alternative to the tool above.

Free Proposals and Invoicing Tools

21. And Co

Create simple proposals and invoice your customers with this handy tool for freelancers.

22. Hello Sign

Get your digital documents signed with this tool. The free version allows for 3 documents per month.

23. Invoicely

A free professional invoice making app.

24. Slimvoice

Create simple invoices easily and in minutes.

25. Wave

Free invoicing and accounting app.

26. Invoice Generator

Another great invoicing tool.

Free Personalized Video Messaging Tools

27. Loom

Use Loom to record your screen and webcam at the same time, and run your customers/leads through different processes.

28. Dubb

A tool similar to Loom.

Free Meeting Scheduling Tools

29. Calendly

Use this free software to schedule meetings with your leads.

30. Hubspot Meeting Scheduling

Use this free tool to schedule your meetings fast and forget the back-and-forth emails. It integrates with both your calendar and HubSpot CRM for smooth meeting setup with your leads, prospects, or customers.

SharpSpring homepage — 31. SharpSpring

**Pricing:** Paid plans start at $400/month
**Rating:** 4/5 stars on GetApp (Based on 398 reviews)
SharpSpring is a bit of a lesser-known all-in-one solution, but it still has many of the same features as the top players. The platform features lead management, lead scoring, email marketing, landing pages, chatbots, pipeline management, and email automation. Pricing starts at $399/month for 1,500 contacts.
32. Constant Contact

**Pricing:** Tiered pricing starting at $20 per month for email marketing (other tools priced separately)
**Rating:** 4.3 out of 5 stars based on 1799 reviews on Capterra
Constant Contact is an email marketing and automation tool that makes it easier to create and send branded emails, manage your website, and even use social media to attract leads to your site. Features include website builders, email segmenting, SEO tools, and deep analytics tools, so you have more of that sweet, sweet data.
Constant Contact is best for small businesses, so make sure it fits your needs before diving in.
Lead generation tools: Sales process automation
These tools help you save time by automatically completing routine actions. They can be used to find leads or for sales prospecting by notifying you of new postings on a specific directory, or they can simply help you save time by automating mundane tasks.
For example, here is a shortlist of ways to use IFTTT for lead generation and other sales automation.
33. IFTTT

**Pricing:** Free to create up to 3 applets or turn on unlimited applets, paid plans at $3.40
**Rating:** 4.5/5 stars on GetApp (Based on 27 reviews)
IFTTT stands for “If This Then That.” The platform can be used to complete a specified action when another specific action happens. For example, if someone posts in a particular Craigslist category, you can automatically receive an email in your inbox with that posting. This can be helpful for companies that browse Craigslist for leads, such as web design companies.
34. Zapier

**Pricing:** Free, paid plans start at $20/month
**Rating:** 4.5/5 stars on GetApp (Based on 158 reviews)
Zapier works much like IFTTT does; if a specific action occurs, then another is automatically completed. One big difference is you can generally create more elaborate actions using Zapier. For example, when you receive an email, the email could automatically be added to Dropbox, then an alert can be created in Slack.
35. Salesforce Automation (Pardot)

**Pricing:** $1,250 per month, billed annually for up to 10,000 contacts
**Rating:** 4.5/5 stars on GetApp (Based on 254 reviews)
Salesforce is a robust sales and marketing tool — in fact, you might already use it as a CRM or for analytics. But, they also have a powerful automation tool called Pardot. Features of their automation platform include lead generation, custom landing pages, smart lead capture forms, dynamic content, targeted messaging, lead grading and scoring, and marketing ROI calculations.
One drawback is the price — Salesforce is powerful, but the price could be too high for small- to medium-sized companies.
36. OnePageCRM

**Pricing:** Plans start at £12 per month for small businesses
**Rating:** 4.8 out of 5 stars based on 54 reviews on Capterra
OnePage CRM is a powerful CRM that keeps things simple by reducing admin work so you can focus on closing deals. It helps manage contact contacts, email, your sales pipeline, and offers automation and reporting tools.
Plus, it integrates with tons of other tools, like MailChimp, Unbounce, Skype, and Google Contacts.
37. Nimble

**Pricing:** $19 per month per user, per month
**Rating:** 4.4 out of 5 stars based on 1610 reviews on Capterra
Nimble is (as the name implies) a simple, smart CRM that works with Office and GSuite to automatically combine contacts, communication histories, appointments, and email boxes into one place. It works with every social network, including LinkedIn, to unify contacts, track sales activities, and streamline the sales process.
38. HubSpot Sales

**Pricing:** Starts at $45 per month for two users
**Rating:** 4.3 out of 5 stars based on 6,900 reviews on G2
HubSpot may be best known as a marketing tool, but it has tons of features to help make lead generation more manageable and productive. Features for sales teams include sales automation, pipeline management, meeting scheduling, tracking, goal setting, and live chat.
Higher tiers offer even more tools, such as sales forecasting, 1:1 video creation, smart send times, and predictive lead scoring.
39. Pipedrive

**Pricing:** Plans start at $12.50 per month
**Rating:** 4.3 out of 5 stars based on 1377 reviews on G2
Who wants to make the sales process more efficient? ✋ Teams looking to work smarter should have Pipedrive on their radar. It is a customer relationship management tool designed specifically to help sales teams get more done.
Features of note include custom sales pipeline building, activity tracking, BCC email inbox, email opens and clicks tracking, task automation, revenue forecasting, and (in the higher plans) permission tracking and extra customizations.
Fun fact, Leadfeeder integrates with Pipedrive, so you spend less time flipping between tools and more time, you know, actually selling.
40. LinkedIn Sales Navigator

**Pricing:** Starts at $79.99 per month per user
**Rating:** 4.2 out of 5 stars based on 1300 G2 reviews
There’s a good chance you already use LinkedIn for researching and prospecting. Sales Navigator makes the social network even more powerful with features like a full premium profile (social selling 🙌), more InMail messages, saving leads, advanced searches, usage reporting, a learning center, and a relationship manager.
Lead generation tools: Live chat software
Live chat tools let your team grab the attention of site visitors using a chat bubble visible on any pages that you set. This allows potential customers to quickly get in touch and answer any questions about your product.
Below are a couple of free lead generation tools and several paid options as well.
41. Intercom

**Pricing:** No plans listed on the site, but reported to start at $49/month
**Rating:** 4/5 stars on GetApp (Based on 103 reviews)
Intercom is also another tool that can be used for live chat on your site. In addition to live chat, Intercom has features for managing conversations, sending targeted messages, and publishing help articles on your site. There are no free plans, but you can request a demo.
42. Tawk.to

**Pricing:** Free, $19/month to remove branding
**Rating:** 4.6 out of 5 stars on Capterra
Tawk.to is a live chat tool similar to Drift and Intercom. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $19/month to remove the company branding. Setup takes less than a minute, and you can monitor and track progress over time.
43. Acquire

**Pricing:** No pricing listed on the site; paid plans estimated to start at $90 per month per user
**Rating:** 4.3 out of 5 stars via G2
Acquire.io is a live chat tool that allows you to answer customer’s questions instantly in real-time. With a lead bot, you can automate the portion of the chat process and qualify and convert leads faster. Paid plans start at $90 per month, per user.
44. CallPage

**Pricing**: Free for up to 15 leads per month, $29 per month for up to 30, $119 for up to 150
**Rating**: 4.3 stars out of 5 based on 30 reviews on Capterra
Looking to increase the number of sales calls from your website, decrease lead response time, and provide better customer service? CallPage can get you there with their callback automation tool that connects you with prospective leads in seconds.
Simply install a widget on your site, and site visitors can click to call and be automatically connected with your team.
Social media & forum software tools
These tools can help to save time finding leads on social networks such as LinkedIn and Twitter.
45. Twitter Search

**Pricing:** Free
**Rating:** N/A
Using Twitter Search, you can search tweets to find people who could use your service or product. For example, if you’re a web designer, you may search the term “web designer” to find companies who have tweeted in search of a web designer. Then, you can retweet them or try to find a direct employee’s contact information using one of the email tools we mentioned in this list.
There’s also an advanced Twitter search that supports boolean operators like AND.
46. Quora

**Pricing:** Free
**Rating:** N/A
Quora is a massive forum for people to ask questions. It’s similar to Yahoo Answers, but the responses on Quora are generally higher-quality and provide more insight. Using Quora, you can search for questions from your target audience and provide helpful answers. This will create awareness for your company, product, or service. This works not only for the person who originally asked the question but also for future visitors who find the page via search.
Lead generation tools: Social media contest software
Running a contest can be a great lead generator. Usually, the goal is to create brand awareness and get people to sign up for your email list. From there, you can continue to market to them through email drip campaigns.
Below are a few free lead generation tools that will make it easy to create and promote a viral contest.
47. Vyper

**Pricing:** Paid plans start at $149/month for up to 30K leads
**Rating:** 4.5 out of 5 stars via Capterra
Vyper is a tool for creating viral contests. While getting a contest to go viral is easier said than done, Vyper enables your contest participants to earn additional entries by completing further actions such as completing a form on your website, following your social profiles, or referring a friend. You can set the number of extra entries a participant will earn and increase the likelihood your contest will be shared.
48. Gleam

**Pricing:** Free, paid plans start at $10/month
**Rating:** N/A
Gleam functions similar to Vyper, allowing you to create a viral contest. While not as polished as Vyper, Gleam enables you to create contests for a host of different purposes, such as contests to increase engagement on Facebook, Twitter, Pinterest, Eventbrite, etc. It also integrates with a range of platforms, including CRMs, social media, and email marketing tools.
49. Rafflecopter

**Pricing:** Free, paid plans start at $13/month
**Rating:** 4.4 out of 5 stars via Rafflecopter
Rafflecopter is one of the easiest platforms for creating a well-designed contest quickly. Features include unlimited giveaways, unlimited entries, embedded forms, data export, and more. You can try the tool for free, but you will need to purchase a paid plan starting at $13/month before launching your contest. Rafflecopter offers options for contest entry via email, Facebook, Twitter, and Pinterest.
50. RafflePress

**Pricing:** Plans start at $39 annually; they also offer a $359 one-time payment option
**Rating:** n/a
RafflePress is a WordPress plugin designed to make giveaway and contest management a breeze. Features include a drag-and-drop builder, templates, landing page builder, fraud protection, and integrations with CRM, email, and other marketing tools.
Lead generation tools: Customer insights and customer satisfaction survey
Using survey and customer research tools, you can gain helpful information on your target audience, such as what websites they visit, if they found your website useful, how much they’re willing to spend, etc.
All of this information can then be used to tweak your website and sales process to serve potential customers better.
Most of these are free lead generation tools with just a few being paid-only.
51. ProProfs Survey Maker

**Pricing:** 15-day free trial, paid plans start at $0.25 per response, billed annually
**Rating:** 4.5/5 stars on Capterra, 4.38/5 stars on GetApp
As a cloud-based tool, ProProfs Survey Maker allows you to capture qualified leads and identify their pain points. The online survey tool helps you pick questions that enable your operators to understand the prospect’s purchasing intent and customize their interactions going forward.
Distribute surveys effortlessly through email, social media, or embed a form on your website to maximize the likelihood of reaching your target audience faster. A 15-day trial of ProProfs Survey Maker is available.
52. Crystal

**Pricing:** Contact for pricing
**Rating:** 4.5 out of 5 stars via Capterra
When you’re reaching out to a lead for the first time, it’s critical to understand who they are. Crystal uses AI to predict anyone’s personality from their online footprint, helping you write and speak with the most effective style. It’s like having a coach for every conversation.
53. Qualaroo

**Pricing:** Paid plans start at $80/month, billed annually
**Rating:** 4.5/5 stars on GetApp (Based on three reviews)
Qualaroo is a tool for gathering feedback from site visitors. You can use the tool to show survey and popup lead generation forms on your site. You can ask customers questions like, “Is our pricing clear enough?”, “Did this page answer your question?” etc., and then use that data to optimize your site better.

Constant contact homepage — 31. SharpSpring

**Pricing:** Paid plans start at $400/month
**Rating:** 4/5 stars on GetApp (Based on 398 reviews)
SharpSpring is a bit of a lesser-known all-in-one solution, but it still has many of the same features as the top players. The platform features lead management, lead scoring, email marketing, landing pages, chatbots, pipeline management, and email automation. Pricing starts at $399/month for 1,500 contacts.
32. Constant Contact

**Pricing:** Tiered pricing starting at $20 per month for email marketing (other tools priced separately)
**Rating:** 4.3 out of 5 stars based on 1799 reviews on Capterra
Constant Contact is an email marketing and automation tool that makes it easier to create and send branded emails, manage your website, and even use social media to attract leads to your site. Features include website builders, email segmenting, SEO tools, and deep analytics tools, so you have more of that sweet, sweet data.
Constant Contact is best for small businesses, so make sure it fits your needs before diving in.
Lead generation tools: Sales process automation
These tools help you save time by automatically completing routine actions. They can be used to find leads or for sales prospecting by notifying you of new postings on a specific directory, or they can simply help you save time by automating mundane tasks.
For example, here is a shortlist of ways to use IFTTT for lead generation and other sales automation.
33. IFTTT

**Pricing:** Free to create up to 3 applets or turn on unlimited applets, paid plans at $3.40
**Rating:** 4.5/5 stars on GetApp (Based on 27 reviews)
IFTTT stands for “If This Then That.” The platform can be used to complete a specified action when another specific action happens. For example, if someone posts in a particular Craigslist category, you can automatically receive an email in your inbox with that posting. This can be helpful for companies that browse Craigslist for leads, such as web design companies.
34. Zapier

**Pricing:** Free, paid plans start at $20/month
**Rating:** 4.5/5 stars on GetApp (Based on 158 reviews)
Zapier works much like IFTTT does; if a specific action occurs, then another is automatically completed. One big difference is you can generally create more elaborate actions using Zapier. For example, when you receive an email, the email could automatically be added to Dropbox, then an alert can be created in Slack.
35. Salesforce Automation (Pardot)

**Pricing:** $1,250 per month, billed annually for up to 10,000 contacts
**Rating:** 4.5/5 stars on GetApp (Based on 254 reviews)
Salesforce is a robust sales and marketing tool — in fact, you might already use it as a CRM or for analytics. But, they also have a powerful automation tool called Pardot. Features of their automation platform include lead generation, custom landing pages, smart lead capture forms, dynamic content, targeted messaging, lead grading and scoring, and marketing ROI calculations.
One drawback is the price — Salesforce is powerful, but the price could be too high for small- to medium-sized companies.
36. OnePageCRM

**Pricing:** Plans start at £12 per month for small businesses
**Rating:** 4.8 out of 5 stars based on 54 reviews on Capterra
OnePage CRM is a powerful CRM that keeps things simple by reducing admin work so you can focus on closing deals. It helps manage contact contacts, email, your sales pipeline, and offers automation and reporting tools.
Plus, it integrates with tons of other tools, like MailChimp, Unbounce, Skype, and Google Contacts.
37. Nimble

**Pricing:** $19 per month per user, per month
**Rating:** 4.4 out of 5 stars based on 1610 reviews on Capterra
Nimble is (as the name implies) a simple, smart CRM that works with Office and GSuite to automatically combine contacts, communication histories, appointments, and email boxes into one place. It works with every social network, including LinkedIn, to unify contacts, track sales activities, and streamline the sales process.
38. HubSpot Sales

**Pricing:** Starts at $45 per month for two users
**Rating:** 4.3 out of 5 stars based on 6,900 reviews on G2
HubSpot may be best known as a marketing tool, but it has tons of features to help make lead generation more manageable and productive. Features for sales teams include sales automation, pipeline management, meeting scheduling, tracking, goal setting, and live chat.
Higher tiers offer even more tools, such as sales forecasting, 1:1 video creation, smart send times, and predictive lead scoring.
39. Pipedrive

**Pricing:** Plans start at $12.50 per month
**Rating:** 4.3 out of 5 stars based on 1377 reviews on G2
Who wants to make the sales process more efficient? ✋ Teams looking to work smarter should have Pipedrive on their radar. It is a customer relationship management tool designed specifically to help sales teams get more done.
Features of note include custom sales pipeline building, activity tracking, BCC email inbox, email opens and clicks tracking, task automation, revenue forecasting, and (in the higher plans) permission tracking and extra customizations.
Fun fact, Leadfeeder integrates with Pipedrive, so you spend less time flipping between tools and more time, you know, actually selling.
40. LinkedIn Sales Navigator

**Pricing:** Starts at $79.99 per month per user
**Rating:** 4.2 out of 5 stars based on 1300 G2 reviews
There’s a good chance you already use LinkedIn for researching and prospecting. Sales Navigator makes the social network even more powerful with features like a full premium profile (social selling 🙌), more InMail messages, saving leads, advanced searches, usage reporting, a learning center, and a relationship manager.
Lead generation tools: Live chat software
Live chat tools let your team grab the attention of site visitors using a chat bubble visible on any pages that you set. This allows potential customers to quickly get in touch and answer any questions about your product.
Below are a couple of free lead generation tools and several paid options as well.
41. Intercom

**Pricing:** No plans listed on the site, but reported to start at $49/month
**Rating:** 4/5 stars on GetApp (Based on 103 reviews)
Intercom is also another tool that can be used for live chat on your site. In addition to live chat, Intercom has features for managing conversations, sending targeted messages, and publishing help articles on your site. There are no free plans, but you can request a demo.
42. Tawk.to

**Pricing:** Free, $19/month to remove branding
**Rating:** 4.6 out of 5 stars on Capterra
Tawk.to is a live chat tool similar to Drift and Intercom. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $19/month to remove the company branding. Setup takes less than a minute, and you can monitor and track progress over time.
43. Acquire

**Pricing:** No pricing listed on the site; paid plans estimated to start at $90 per month per user
**Rating:** 4.3 out of 5 stars via G2
Acquire.io is a live chat tool that allows you to answer customer’s questions instantly in real-time. With a lead bot, you can automate the portion of the chat process and qualify and convert leads faster. Paid plans start at $90 per month, per user.
44. CallPage

**Pricing**: Free for up to 15 leads per month, $29 per month for up to 30, $119 for up to 150
**Rating**: 4.3 stars out of 5 based on 30 reviews on Capterra
Looking to increase the number of sales calls from your website, decrease lead response time, and provide better customer service? CallPage can get you there with their callback automation tool that connects you with prospective leads in seconds.
Simply install a widget on your site, and site visitors can click to call and be automatically connected with your team.
Social media & forum software tools
These tools can help to save time finding leads on social networks such as LinkedIn and Twitter.
45. Twitter Search

**Pricing:** Free
**Rating:** N/A
Using Twitter Search, you can search tweets to find people who could use your service or product. For example, if you’re a web designer, you may search the term “web designer” to find companies who have tweeted in search of a web designer. Then, you can retweet them or try to find a direct employee’s contact information using one of the email tools we mentioned in this list.
There’s also an advanced Twitter search that supports boolean operators like AND.
46. Quora

**Pricing:** Free
**Rating:** N/A
Quora is a massive forum for people to ask questions. It’s similar to Yahoo Answers, but the responses on Quora are generally higher-quality and provide more insight. Using Quora, you can search for questions from your target audience and provide helpful answers. This will create awareness for your company, product, or service. This works not only for the person who originally asked the question but also for future visitors who find the page via search.
Lead generation tools: Social media contest software
Running a contest can be a great lead generator. Usually, the goal is to create brand awareness and get people to sign up for your email list. From there, you can continue to market to them through email drip campaigns.
Below are a few free lead generation tools that will make it easy to create and promote a viral contest.
47. Vyper

**Pricing:** Paid plans start at $149/month for up to 30K leads
**Rating:** 4.5 out of 5 stars via Capterra
Vyper is a tool for creating viral contests. While getting a contest to go viral is easier said than done, Vyper enables your contest participants to earn additional entries by completing further actions such as completing a form on your website, following your social profiles, or referring a friend. You can set the number of extra entries a participant will earn and increase the likelihood your contest will be shared.
48. Gleam

**Pricing:** Free, paid plans start at $10/month
**Rating:** N/A
Gleam functions similar to Vyper, allowing you to create a viral contest. While not as polished as Vyper, Gleam enables you to create contests for a host of different purposes, such as contests to increase engagement on Facebook, Twitter, Pinterest, Eventbrite, etc. It also integrates with a range of platforms, including CRMs, social media, and email marketing tools.
49. Rafflecopter

**Pricing:** Free, paid plans start at $13/month
**Rating:** 4.4 out of 5 stars via Rafflecopter
Rafflecopter is one of the easiest platforms for creating a well-designed contest quickly. Features include unlimited giveaways, unlimited entries, embedded forms, data export, and more. You can try the tool for free, but you will need to purchase a paid plan starting at $13/month before launching your contest. Rafflecopter offers options for contest entry via email, Facebook, Twitter, and Pinterest.
50. RafflePress

**Pricing:** Plans start at $39 annually; they also offer a $359 one-time payment option
**Rating:** n/a
RafflePress is a WordPress plugin designed to make giveaway and contest management a breeze. Features include a drag-and-drop builder, templates, landing page builder, fraud protection, and integrations with CRM, email, and other marketing tools.
Lead generation tools: Customer insights and customer satisfaction survey
Using survey and customer research tools, you can gain helpful information on your target audience, such as what websites they visit, if they found your website useful, how much they’re willing to spend, etc.
All of this information can then be used to tweak your website and sales process to serve potential customers better.
Most of these are free lead generation tools with just a few being paid-only.
51. ProProfs Survey Maker

**Pricing:** 15-day free trial, paid plans start at $0.25 per response, billed annually
**Rating:** 4.5/5 stars on Capterra, 4.38/5 stars on GetApp
As a cloud-based tool, ProProfs Survey Maker allows you to capture qualified leads and identify their pain points. The online survey tool helps you pick questions that enable your operators to understand the prospect’s purchasing intent and customize their interactions going forward.
Distribute surveys effortlessly through email, social media, or embed a form on your website to maximize the likelihood of reaching your target audience faster. A 15-day trial of ProProfs Survey Maker is available.
52. Crystal

**Pricing:** Contact for pricing
**Rating:** 4.5 out of 5 stars via Capterra
When you’re reaching out to a lead for the first time, it’s critical to understand who they are. Crystal uses AI to predict anyone’s personality from their online footprint, helping you write and speak with the most effective style. It’s like having a coach for every conversation.
53. Qualaroo

**Pricing:** Paid plans start at $80/month, billed annually
**Rating:** 4.5/5 stars on GetApp (Based on three reviews)
Qualaroo is a tool for gathering feedback from site visitors. You can use the tool to show survey and popup lead generation forms on your site. You can ask customers questions like, “Is our pricing clear enough?”, “Did this page answer your question?” etc., and then use that data to optimize your site better.

How Do You Improve Lead Quality?

Use Lead Scoring

Lead scoring allows you to rank your leads by their interest levels and readiness to buy. You assign points to leads based on their actions and behavior on your website. There is no exclusive method for scoring leads, which is why companies define their own scoring systems to suit their needs.

Points can be awarded for:

Visiting your website
Opening your mails
Clicking through to a promotion
Downloading free resources (e-book or PDF)
Watching a webinar
Started a free trial

CONCLUSION

Generating leads for your business, project or organization has always been a bit challenging. With so many choices out there, it can become even more difficult to decide which one you should use. Imagine going through tens of lead generation tools and finally landing on the one that really generates quality leads? You might think it’s a task impossible to execute. But it’s not.

Running a business is quite a challenge, especially when you are running on such limited financial resources. It can be hard to maintain an effective lead generation campaign that would convert into sales eventually. But have no fear, there are free tools! These free tools will not only help you generate leads (which should immediately get translated into customers), but they are also going to save your “precious” time which is of crucial importance if you want to grow your business big time.